Personal schedule for Suzanne Axtell
Download or subscribe to Suzanne Axtell's schedule.
Chris Brogan (New Marketing Labs)
You're worried about cost, control, and being consumed by the effort that blogging and social media seems to take. Or maybe you've heard that this is what you should do but don't have actionable first steps. Come to this session a novice and leave a knowledgeable implementer of social media strategies and tools.
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Francois Gossieaux (Beeline Labs & Society for New Communications Research),
Ed Moran (Deloitte Services LP)
Original content is an excellent catalyst for web community development, which means publishers are uniquely positioned to build relationships with established communities, and perhaps even grow their own. In this session, we'll look at ways content can form the
foundation of a web community effort.
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Peter Brantley (BookServer Project)
The explosion of publications on the web, in combination with
increasingly ubiquitous broadband networks, accessible from
ever-more mobile computing platforms, leads us to consider how
literature might serve as a collection of data to enable new
services on the web.
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Cory Doctorow (Happy Mutants LLC)
TBD
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Patricia Albanese (Rochester Institute of Technology),
Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology),
Michael Riordan (Open Publishing Lab at the Rochester Institute of Technology),
Tona Henderson (Rochester Institute of Technology)
RIT's Open Publishing Lab will present a suite of open-source applications, currently under development, that enhance and extend current publishing platforms, including a tool to automatically convert wikis and blogs into ready-to-print books, Drupal extensions that allow near-instantaneous news gathering and publishing across multiple media, and a game that uses print to enable social networking.
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Laurel Touby (mediabistro.com)
Remember the book party? It’s the one-night only, martini-fueled marketing tool publishers have used for decades as a platform for building buzz around a fresh new book. They’re seen as the lavish French kiss publishers give their authors before the long road of big book sales. There’s just one problem- they don’t work.
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Kate Eltham (Queensland Writers Centre),
Marc Prud'hommeaux (Lexcycle),
Brent Lewis (Harlequin),
Peter Brantley (BookServer Project)
More than half the world's population now has a mobile phone. What are the benefits of integrating a mobile content strategy into your publishing process? Can you afford to ignore it, or push it to the edges of your business?
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Kassia Krozser (Booksquare.com),
Angela James (Carina Press),
Sarah Wendell (Smart Bitches, Trashy Books LLC)
While the publishing industry waits for ebooks to become the next big thing, a thriving ebook market targeted largely toward women has developed a loyal reader base, moved into territory traditionally occupied by mainstream publishers, and changed the rules when it comes to pricing books and compensating authors for their work. Discover how you can learn from these success stories.
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Jeff Jarvis (Buzzmachine.com)
TBD
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Sara Lloyd (Pan Macmillan)
Exploring a book publisher's manifesto for the twenty first century.
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Jason Fried (37signals)
TBD
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Jason Epstein (On Demand Books)
TBD
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Have a drink and mingle with fellow TOC participants and visit with sponsors during this informal evening event.
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Neelan Choksi (Lexcycle)
In this keynote, Lexcycle's Chief Operating Officer Neelan Choksi will share the lessons learned from delivering the Stanza Reader iPhone Application to the market.
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Nick Bilton (The New York Times R&D Labs)
TBD
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Tim O'Reilly (O'Reilly Media, Inc.)
TBD
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Andrew Nachison (We Media),
Nick Bilton (The New York Times R&D Labs),
Jeff Jarvis (Buzzmachine.com),
Susan Mernit (BlogHer),
Matt Thompson (Reynolds Journalism Institute)
If we accept that media will never return to its pre-Internet form, what lies ahead for news? How will we use current and future digital tools to craft and disseminate information? What lessons can publishers of all types learn from the news industry's digital
transition? A panel of media experts will discuss these topics and others in this forward-looking session.
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Evangeline Haughney (Adobe Systems Incorporated),
Bill Westerman (Create with Context)
Youth are approaching digital self-expression and publishing from a more organic, collaborative angle than previous generations. They jump right in when the creative urge strikes, collaborating with others from around the globe, and "publishing" an ongoing stream of of-the-moment, mashed-up, throw-away media. Learn more about the research findings on youth and the future of creativity.
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Chris Baty (NaNoWriMo)
National Novel Writing Month founder Chris Baty will talk about NaNoWriMo's improbable ten-year history and share some of the event's deeply hopeful signs for the publishing industry.
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