Personal schedule for Jesse Wiley

Download or subscribe to Jesse Wiley's schedule.

8:30am Monday, 02/09/2009
eBooks I: Business Models and Strategy
Tutorial
 Location: Broadway South (6th Floor)
Michael Smith (International Digital Publishing Forum), Kenneth Brooks (Cengage Learning), Leslie Hulse (HarperCollins Publishers), Cynthia Cleto (Springer Science+Business Media)
Get a comprehensive overview of the basics of eBooks including business issues driving ePublishing, business characteristics, business models, areas of experimentation, challenges and trends. In association with the International Digital Publishing Forum (IDPF), we’ll consider each of these aspects across Trade, Higher Education, Reference and STM Publishing. Read more.
1:30pm Monday, 02/09/2009
Building Communities Around Content
Tutorial
 Location: Broadway North (6th Floor)
Francois Gossieaux (Beeline Labs & Society for New Communications Research), Ed Moran (Deloitte Services LP)
Original content is an excellent catalyst for web community development, which means publishers are uniquely positioned to build relationships with established communities, and perhaps even grow their own. In this session, we'll look at ways content can form the foundation of a web community effort. Read more.
1:30pm Monday, 02/09/2009
eBooks II: Formats, Standards, and Implementation
Tutorial
 Location: Broadway South (6th Floor)
Joshua Tallent (eBook Architects), Keith Fahlgren (Threepress Consulting Inc.), Garth Conboy (eBook Technologies, Inc.)
The second of our two-part series on eBooks, this tutorial is all about implementation. We'll show you how to make your books into digital masterpieces; cover the ePub format, discussing its special features and unfortunate pitfalls; and we'll take a look at the capabilities of the current ePub readers and how you can make them work for your particular eBooks. Read more.
10:45am Tuesday, 02/10/2009
Verso Reader Channels™: Building Bestsellers Through Targeted Vertical Ad Networks
Products & Services
 Location: Columbia -Duffy (7th Floor)
Jack McKeown (Books & Books Westhampton Beach), Tom Thompson (Verso Advertising)
Learn how to optimize the online reach and cost-effectiveness of your book marketing campaigns. Verso's vertical ad network targets and engages the consumers you want to capture, utilizing the latest in contextual, demographic, behavioral and retargeting technology and more than 4,300 specialty content websites with over 110 million monthly unique visitors. Read more.
10:45am Tuesday, 02/10/2009
Google Book Search: Past, Present, and Future
General
 Location: Broadway North (6th Floor)
Jon Orwant (Google)
Google is trying to make every book in the world findable on the web, and so far has digitized seven million of them. In this talk, I'll describe some of the features we provide for publishers, and give a sneak peek at some upcoming developments. Read more.
Sponsors
  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

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