Personal schedule for Bill Trippe
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Michael Smith (International Digital Publishing Forum),
Kenneth Brooks (Cengage Learning),
Leslie Hulse (HarperCollins Publishers),
Cynthia Cleto (Springer Science+Business Media)
Get a comprehensive overview of the basics of eBooks including business issues driving ePublishing, business characteristics, business models, areas of experimentation, challenges and trends. In association with the International Digital Publishing Forum (IDPF), we’ll consider each of these aspects across Trade, Higher Education, Reference and STM Publishing.
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Joshua Tallent (eBook Architects),
Keith Fahlgren (Threepress Consulting Inc.),
Garth Conboy (eBook Technologies, Inc.)
The second of our two-part series on eBooks, this tutorial is all about implementation. We'll show you how to make your books into digital masterpieces; cover the ePub format, discussing its special features and unfortunate pitfalls; and we'll take a look at the capabilities of the current ePub readers and how you can make them work for your particular eBooks.
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We're kicking off the conference with a cocktail reception Monday evening at Zanzibar (9th Ave and 45th St.)
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Peter Brantley (BookServer Project)
The explosion of publications on the web, in combination with
increasingly ubiquitous broadband networks, accessible from
ever-more mobile computing platforms, leads us to consider how
literature might serve as a collection of data to enable new
services on the web.
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Cory Doctorow (Happy Mutants LLC)
TBD
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Jon Orwant (Google)
Google is trying to make every book in the world findable on the web, and so far has digitized seven million of them. In this talk, I'll describe some of the features we provide for publishers, and give a sneak peek at some upcoming developments.
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CJ Rayhill (Safari Books Online),
Travis Alber (ReadSocial and BookGlutton),
Aaron Miller (ReadSocial),
Liza Daly (Threepress Consulting Inc.),
Ben Vershbow (New York Public Library),
Dave Gray (XPLANE)
Developing a digital reading interface raises social, aesthetic and
technical challenges. Panelists in this session will talk about
interface development (web-based vs. client-based), technical
decisions, community requirements and intellectual property issues.
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Mark Coker (Smashwords, Inc.),
Joe Wikert (O'Reilly Media, Inc.),
April Hamilton (April Hamilton),
David Rothman (TeleRead.org),
Russell Wilcox (E Ink)
eBooks, written off just a few years ago as a massive failure, are on the rise again. According to the latest industry data, ebooks are the fastest growing segment in an otherwise stagnant trade book industry. This panel discussion, moderated by Mark Coker, will cover the latest trends in the ebook business and provide publishers with actionable strategies to profit from the rise of ebooks.
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Is $9.99 the new "normal" for ebook pricing? Or is the sweet spot
closer to $3.99, or $1.99, through the iTunes store? As the age of
ebooks dawns, publishers are struggling to find pricing that works for
their customers and their business models.
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Jeff Jarvis (Buzzmachine.com)
TBD
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Sara Lloyd (Pan Macmillan)
Exploring a book publisher's manifesto for the twenty first century.
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Jason Fried (37signals)
TBD
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Jason Epstein (On Demand Books)
TBD
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Have a drink and mingle with fellow TOC participants and visit with sponsors during this informal evening event.
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Tuesday's evening events continue with Lightning Demos and Roundtables.
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Neelan Choksi (Lexcycle)
In this keynote, Lexcycle's Chief Operating Officer Neelan Choksi will share the lessons learned from delivering the Stanza Reader iPhone Application to the market.
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Nick Bilton (The New York Times R&D Labs)
TBD
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Tim O'Reilly (O'Reilly Media, Inc.)
TBD
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Joe Wikert (O'Reilly Media, Inc.),
Clint Greenleaf (Greenleaf Book Group),
Michael Hyatt (Thomas Nelson),
Bob Young (Lulu.com),
Eileen Gittins (Blurb)
The goal of this session is to talk about the evolving landscape of
publishing and how the worlds of traditional publishers and
self-publishers are converging. Author platform is more important than
ever before. How do both types of publishers leverage this? What are
each doing to help authors build their platforms?
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Gavin Bell (Nature)
Working the long tail of sales is an excellent plan in these leaner times. The other pieces are falling into place, ebooks and on demand printing, but how can you find out what is happening inside the long tail. Social networks are an effective means of interacting with your community. This talk will explain the what, why, and how of creating a successful community and how to make better books.
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Greg Shepherd (Cengage Learning)
Making change, like implementing XML in a publishing environment, is never easy but how change is introduced can have a big impact on its success. This talk will tell the story of the human challenges Cengage Learning faced when it used a top-down model to implement XML-based workflows. It will also discuss how using Agile principles to relaunch XML has turned users into change agents.
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Mike Shatzkin (The Idea Logical Company, Inc.),
Maria Bonn (University of Michigan University Library),
D.C. Denison (The Boston Globe),
Jesse McDougall (Catalyst Webworks),
Andrew Bolwell (HP),
Andrew Malkin (Overbrook Consulting Group)
A growing industry requires experimentation, and experimentation inevitably leads to stories of success and failure. In this frank discussion, panelists will recount their digital content wins, losses, and lessons learned.
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Mac Slocum (O'Reilly),
Kassia Krozser (Booksquare.com),
Kirk Biglione (Oxford Media Works),
Brian O’Leary (Magellan Media),
Kat Meyer (O'Reilly Media)
The tag cloud featured on the Tools of Change for Publishing blog is an organic representation of the important topics, companies and themes that consistently bubble up in TOCcoverage: e-readers, ebooks, mobile devices, revenue streams (or lack thereof), and more.
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Chris Baty (NaNoWriMo)
National Novel Writing Month founder Chris Baty will talk about NaNoWriMo's improbable ten-year history and share some of the event's deeply hopeful signs for the publishing industry.
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Nina Paley (Nina Paley Productions, LLC)
Why should techies have all the fun? The few publishers to embrace
open content focus primarily on technical books. But an increasing
number of artists and pop culture creators are seeking alternatives to
copy restricting their works. What works for Cory Doctorow's science
fiction can also work for graphic novels, art and coffee table books.
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