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Personal schedule for Leanne Waldal
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Chris Brogan (New Marketing Labs)
You're worried about cost, control, and being consumed by the effort that blogging and social media seems to take. Or maybe you've heard that this is what you should do but don't have actionable first steps. Come to this session a novice and leave a knowledgeable implementer of social media strategies and tools.
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Michael Smith (International Digital Publishing Forum),
Kenneth Brooks (Cengage Learning),
Leslie Hulse (HarperCollins Publishers),
Cynthia Cleto (Springer Science+Business Media)
Get a comprehensive overview of the basics of eBooks including business issues driving ePublishing, business characteristics, business models, areas of experimentation, challenges and trends. In association with the International Digital Publishing Forum (IDPF), we’ll consider each of these aspects across Trade, Higher Education, Reference and STM Publishing.
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Ashley Gordon (Mockingbird Publishing)
Print on demand (POD) can counter rising costs and inefficiencies, but publishers shouldn't view it as the cure to all their ills. In this session we'll take a realistic look at POD technology, business models, strengths and weaknesses, and innovative uses.
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Francois Gossieaux (Beeline Labs & Society for New Communications Research),
Ed Moran (Deloitte Services LP)
Original content is an excellent catalyst for web community development, which means publishers are uniquely positioned to build relationships with established communities, and perhaps even grow their own. In this session, we'll look at ways content can form the
foundation of a web community effort.
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Patricia Albanese (Rochester Institute of Technology),
Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology),
Michael Riordan (Open Publishing Lab at the Rochester Institute of Technology),
Tona Henderson (Rochester Institute of Technology)
RIT's Open Publishing Lab will present a suite of open-source applications, currently under development, that enhance and extend current publishing platforms, including a tool to automatically convert wikis and blogs into ready-to-print books, Drupal extensions that allow near-instantaneous news gathering and publishing across multiple media, and a game that uses print to enable social networking.
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Scott Berkun (Berkun Consulting)
Talking about change is easy - making change happen in most organizations is ridiculously hard. But there are things we can learn from the history of technology, political revolution and change, and there is a playbook we can reuse to help us avoid easy mistakes and seemingly popular, but actually self-defeating approaches.
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Matthew Kirschenbaum (University Maryland)
This talk will consider the collision of the born-digital and traditional belles-lettres. What happens to authors' original "manuscripts" when they're written electronically? Who saves multiple drafts and revisions of the files? Are writers beginning to turn over their computers to archives as part of their "papers?" What will happen when scholars work with this material years down the road?
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Tricia Roth (ReadHowYouWant)
Technological innovation⎯digitization, XML, POD⎯together with a growing legion of baby boomers, have opened the doors and created demand for accessible publishing. New technologies enable publishers to offer books in any way readers want to read them. Ebooks, large print, super large print, braille, DAISY & audio formats are the future of publishing
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Peter Brantley (BookServer Project),
Susan Danziger (DailyLit),
Sol Rosenberg (Value Chain International, Ltd.),
David Wilk (Booktrix),
Caroline Vanderlip (SharedBook Inc.),
Jamie Carter (Publisher Alley)
We are in a transitional period: basic reading and distribution patterns are carrying over from traditional models, but these methods are also being shaped by new habits and systems that are only beginning to emerge. This panel will discuss the implications of this
reading/distribution transition, the new economics at play, and the impact technology will have on future reading.
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