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Bob Goldstein, CEO of Apeer Inc., has guided hundreds of businesses through the transition from traditional to digital imaging. He was founder and president of ZZYZX Visual Systems in Los Angeles, California, where he developed businesses in high volume image scanning, digital retouching, QTVR services, stock photo databases and digital distribution networks, fine art digital printing, interactive media projects, web site design, and digital photo studios. He then became president of the Altamira Group, which produced the Genuine Fractals line of digital imaging software. He is a senior analyst with the Future Image Report and has consulted with such companies as Eastman Kodak, Apple Computer and HP.

Bob discovered many of Apeer’s core principles while researching his book, Going Visual: Using Images to Enhance Productivity, Decision-Making and Profits, a treatise on the importance of visual communication in commerce published in 2005. The research for the book was supported by Adobe, Microsoft, IBM, HP, Kodak, Sprint, Epson and Nikon.