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Gavin Bell
Creative Technologist, Nature

Gavin designs web applications and social software for the Nature Publishing Group. Large scale web applications covering identity, on-demand media and social software have been the main focus of his work. Since the early 90s he has worked in academia, advertising, publishing and developed multimedia software. He is writing a forthcoming book on social web applications for O’Reilly Media Inc. He lives in London with his wife and two sons. He keeps track of the world on take one onion and you can keep track of him on gavinbell.com were he generally avoids the third person.

Sessions

11:50am Wednesday, 02/11/2009

The Long Tail Needs Community

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Location: Broadway North (6th Floor)

Gavin Bell (Nature)

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Working the long tail of sales is an excellent plan in these leaner times. The other pieces are falling into place, ebooks and on demand printing, but how can you find out what is happening inside the long tail. Social networks are an effective means of interacting with your community. This talk will explain the what, why, and how of creating a successful community and how to make better books. Read more.

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Gavin Bell Creative Technologist, Nature