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Gavin designs web applications and social software for the Nature Publishing Group. Large scale web applications covering identity, on-demand media and social software have been the main focus of his work. Since the early 90s he has worked in academia, advertising, publishing and developed multimedia software. He is writing a forthcoming book on social web applications for O’Reilly Media Inc. He lives in London with his wife and two sons. He keeps track of the world on take one onion and you can keep track of him on gavinbell.com were he generally avoids the third person.