Caroline Vanderlip joined SharedBook Inc. as its Chief Executive
Officer in March 2004. She is responsible for both the operational and
strategic direction of this annotation and custom publishing SaaS platform.
Prior to SharedBook, Ms. Vanderlip served as Executive Vice President
of ACE INA, an insurance holding company, where she also was President
of a subsidiary technology venture specializing in online employee
benefits, YouDecide Inc. She served as President of AT&T’s Personal
Online Services from 1995 to 1997.
From 1988 to 1995 Ms. Vanderlip was employed in various senior
executive roles at NBC, the last being Senior Vice President, NBC
Cable & Business Development, where she helped launch NBC SuperChannel
throughout Europe. At CNBC, she helped construct the original business
plan and became one of its first employees, responsible for all
affiliate sales and marketing activity of the now multi-billion dollar
Ms. Vanderlip holds an M.B.A. in Finance from New York University and
a B.A. in American Studies from Vassar College.
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