Francois Gossieaux is a co-founder and partner at Beeline Labs, a marketing Innovation firm and President of Corante, a social media publishing company. Prior to Beeline Labs and Corante he was consulting on marketing and social media, involved with BlogBridge, and the founder of Synopia, Inc., a product innovation focused software startup. Before that he spent 5 years leading marketing, product management and strategy at eRoom Technology, a collaboration software company which was sold to Documentum in 2002. Francois has a long history with online and marketing – having implemented an Intranet for a large multinational in the early 90’s; and being the organizer of the first large scale virtual event – InterAct’96 – with Time Magazine and Infoworld. He has used blogs for grassroots political and environmental activities, and is currently blogging at emergencemarketing.com and for the Marketing 2.0 blog. He also runs a marketing 2.0 community.