Laurel Touby

Laurel Touby
Founder and Senior VP, mediabistro.com

Website

Laurel Touby started her career at Young & Rubicam, in the Media Planning department, back when there was one! After three years trying to break into the Creative Department at Y&R, she busted out of the Ad Agency business for good. After a long “stint” as a journalist (working for everyone from Working Woman Magazine to Business Week to New York Magazine), she launched her business, mediabistro.com.

The original idea for mediabistro.com was cooked up in 1994, when Touby— who was still contributing to Glamour magazine at the time—and a friend decided to host a mixer for media people. About 10 editors, writers, and other content creators came to that original cocktail party at Jules Bistro in the East Village. Attendees bought their own drinks and enjoyed casual after-work bonding in the company of like-minded people. The parties quickly grew, and soon Touby had 4,000 of New York’s top media talent on her email list. After creating a web site in 1996 and adding features such as job listings, bulletin boards, classes, e-classes, and a freelance marketplace, Touby’s business began to take off. Today, 800,000 media professionals have registered for various mediabistro.com services around the world. Users log upwards of 7 million page views a month.

Born in Oahu, Hawaii, Laurel grew up in Miami (before South Beach was hot) and graduated from Smith College with a degree in economics. Promptly after marrying Jon Fine, the Media Centric columnist at Business Week, she moved to Williamsburg, Brooklyn (long after it was cool).

Sessions

General
Location: Broadway North (6th Floor)
Laurel Touby (mediabistro.com)
Average rating: ****.
(4.00, 3 ratings)
Remember the book party? It’s the one-night only, martini-fueled marketing tool publishers have used for decades as a platform for building buzz around a fresh new book. They’re seen as the lavish French kiss publishers give their authors before the long road of big book sales. There’s just one problem- they don’t work. Read more.
Sponsors
  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

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