Matt Thompson is a 2008-09 Donald W. Reynolds Fellow at the Reynolds Journalism Institute, working on a prototype of a news website inspired by Wikipedia and blogging about his research at Newsless.org. He is currently on sabbatical from his position as deputy Web editor for the Minneapolis Star Tribune, where he led the creation of the Edgie-award-winning, socially networked arts-and-entertainment website vita.mn. While managing the development, community and production of vita.mn, he also managed technology and interactivity-related projects for StarTribune.com, from creating an internal taxonomy to transforming the online opinion section into a blog. Before the Star Tribune, Matt was an online reporter/producer for the Fresno Bee, winning first- and third-place Best of the West awards in 2004 for his multimedia projects. At the Bee, he led an internal advisory committee exploring the paper’s strategies for acquiring new audiences. He worked at the Poynter Institute from 2003-04 as the Naughton Fellow for Online Reporting and Writing. While at Poynter, he and his colleague Robin Sloan produced the Flash movie robinsloan.com, a picture of the media past set 10 years in the future, which was written up in the New York Times, Financial Times, USA Today, the Guardian, on MSNBC, and elsewhere.