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Anusha Nirmalananthan
Product Manager, User Experience, Plastic Logic, Inc.

Anusha has led Plastic Logic’s market research and user studies, exploring the reading behaviour and needs of customers that have informed the design and development of Plastic Logic’s first eReader device, winner of the DEMOfall ‘08 “People’s Choice Award”.

Prior to joining Plastic Logic, Anusha was at Microsoft and other niche software firms. She holds a BA (Hons) in Computer Science from the University of Cambridge, UK and a CIM Professional Postgraduate Diploma in Marketing.

Sessions

11:00am Wednesday, 02/11/2009

Survey of Current E-Readers

General
Location: Empire-Hudson (7th Floor)

Liza Daly (Threepress Consulting Inc.), Keith Fahlgren (Threepress Consulting Inc.), Anusha Nirmalananthan (Plastic Logic, Inc. )

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What's it like to read your books on a Kindle? Can consumers put your content on their Sony Reader? Could you stand to read War and Peace on an iPod Touch? In this session, we'll review the current set of popular e-readers with a focus on the reading experience: ease of use and purchase, navigation, fonts and layout. Read more.

Plastic Logic Reader: A New Digital Publishing Platform

Daren Benzi (Plastic Logic, Inc. ), Anusha Nirmalananthan (Plastic Logic, Inc. )

Plastic Logic will demo its new eReader, the first electronic device specifically made for a better digital reading experience for newspapers, magazines, books and work documents. Based on Plastic Logic’s revolutionary plastic electronics technology, it features a stunning new form factor that is about the size, thickness and weight of a pad of paper.

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Anusha Nirmalananthan Product Manager, User Experience, Plastic Logic, Inc.