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Schedule: 3 hour tutorial sessions

Half-day tutorials dive deep into necessary skills and tools critical to the future of publishing. Please note: there is an additional fee required to attend tutorials at TOC.

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8:30am Monday, 02/09/2009
Introduction to XML for Publishers
Location: Columbia -Duffy (7th Floor)
Eric Severson (Flatirons Solutions)
Back by popular demand, this tutorial discusses how XML is central to many exciting publishing initiatives, especially bringing existing content to new media and devices. For nearly all publishers, forging into the future will involve XML. High-level and business-oriented, this session will peek under the hood to see what’s happening without dwelling on technical details. Read more.
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8:30am Monday, 02/09/2009
Blogging and Social Media
Location: Broadway North (6th Floor)
Chris Brogan (New Marketing Labs)
You're worried about cost, control, and being consumed by the effort that blogging and social media seems to take. Or maybe you've heard that this is what you should do but don't have actionable first steps. Come to this session a novice and leave a knowledgeable implementer of social media strategies and tools. Read more.
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8:30am Monday, 02/09/2009
eBooks I: Business Models and Strategy
Location: Broadway South (6th Floor)
Michael Smith (International Digital Publishing Forum), Kenneth Brooks (Cengage Learning), Leslie Hulse (HarperCollins Publishers), Cynthia Cleto (Springer Science+Business Media)
Get a comprehensive overview of the basics of eBooks including business issues driving ePublishing, business characteristics, business models, areas of experimentation, challenges and trends. In association with the International Digital Publishing Forum (IDPF), we’ll consider each of these aspects across Trade, Higher Education, Reference and STM Publishing. Read more.
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8:30am Monday, 02/09/2009
Copyright in Today's Digital Age
Location: Chelsea-Gotham (7th Floor)
Dru Zuretti (Copyright Clearance Center), Christopher Kenneally (Copyright Clearance Center)
Produced specifically for the publishing community, this tutorialfocuses on the basics of U.S. copyright law, including a copyright holder's privileges and obligations, and when permission may be required. The session will include topic overviews, examples, and opportunities for discussion. Read more.
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1:30pm Monday, 02/09/2009
XML in Practice: Formats, Tools, and Techniques
Location: Columbia -Duffy (7th Floor)
Norman Walsh (MarkLogic Corporation ), Bill Kasdorf (Apex Content Solutions), Bob Kelly (The American Physical Society), John Gardner (ViewPlus Technologies, Inc.), Marisa DeMeglio (DAISY Consortium)
This tutorial will demonstrate practical solutions for producing content in formats that are friendly to a wide audience while still maintaining quality. Focusing on different models of "book" presentation, we'll explore everything from eBook and audio book production to DAISY, SVG, and even VoiceML generation, demonstrating how all of these advances in publishing tie into XML accessibility. Read more.
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1:30pm Monday, 02/09/2009
Building Communities Around Content
Location: Broadway North (6th Floor)
Francois Gossieaux (Beeline Labs & Society for New Communications Research), Ed Moran (Deloitte Services LP)
Original content is an excellent catalyst for web community development, which means publishers are uniquely positioned to build relationships with established communities, and perhaps even grow their own. In this session, we'll look at ways content can form the foundation of a web community effort. Read more.
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1:30pm Monday, 02/09/2009
eBooks II: Formats, Standards, and Implementation
Location: Broadway South (6th Floor)
Joshua Tallent (eBook Architects), Keith Fahlgren (Threepress Consulting Inc.), Garth Conboy (eBook Technologies, Inc.)
The second of our two-part series on eBooks, this tutorial is all about implementation. We'll show you how to make your books into digital masterpieces; cover the ePub format, discussing its special features and unfortunate pitfalls; and we'll take a look at the capabilities of the current ePub readers and how you can make them work for your particular eBooks. Read more.
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1:30pm Monday, 02/09/2009
Understanding and Profiting from Print On Demand
Location: Chelsea-Gotham (7th Floor)
Ashley Gordon (Mockingbird Publishing)
Print on demand (POD) can counter rising costs and inefficiencies, but publishers shouldn't view it as the cure to all their ills. In this session we'll take a realistic look at POD technology, business models, strengths and weaknesses, and innovative uses. Read more.
Sponsors
  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the TOC Sponsor/Exhibitor Prospectus

Media Partner Opportunities

Download the Media & Promotional Partner Brochure (PDF) for information on trade opportunities with O'Reilly conferences or contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

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