Schedule: General sessions

Focused, expert-led breakout sessions will offer both analysis and practical advice on a wide variety of subject matters.

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Location: Broadway North (6th Floor)
Jon Orwant (Google)
Average rating: ***..
(3.88, 8 ratings)
Google is trying to make every book in the world findable on the web, and so far has digitized seven million of them. In this talk, I'll describe some of the features we provide for publishers, and give a sneak peek at some upcoming developments. Read more.
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Location: Broadway South (6th Floor)
Dan Gillmor (The Guardian/Arizona State University's Cronkite School of Journalism & Mass Communication)
Average rating: **...
(2.20, 5 ratings)
We know now that many books, especially timely non-fiction, can become major elements of intellectual ecosystems -- including blogs, websites, magazine excerpts, speaking gigs, consulting and more. In the future those various activities could become part of a business ecosystem as well, where all work to the benefit of each other in more direct financial ways Read more.
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Location: Chelsea-Gotham (7th Floor)
Patricia Albanese (Rochester Institute of Technology), Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology), Michael Riordan (Open Publishing Lab at the Rochester Institute of Technology), Tona Henderson (Rochester Institute of Technology)
Average rating: ***..
(3.50, 2 ratings)
RIT's Open Publishing Lab will present a suite of open-source applications, currently under development, that enhance and extend current publishing platforms, including a tool to automatically convert wikis and blogs into ready-to-print books, Drupal extensions that allow near-instantaneous news gathering and publishing across multiple media, and a game that uses print to enable social networking. Read more.
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Location: Empire-Hudson (7th Floor)
Scott Meyers (Independent Author and Consultant)
Average rating: ***..
(3.00, 4 ratings)
How should authors approach their task, given that what they produce may or may not appear in printed form, may or may not have color available, may or may not be able to display dynamic content, may or may not have Internet access available, and may be viewed on devices ranging from widescreen monitors to cell phones -- unless it's consumed as audio? Read more.
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Location: Broadway North (6th Floor)
Laurel Touby (mediabistro.com)
Average rating: ****.
(4.00, 3 ratings)
Remember the book party? It’s the one-night only, martini-fueled marketing tool publishers have used for decades as a platform for building buzz around a fresh new book. They’re seen as the lavish French kiss publishers give their authors before the long road of big book sales. There’s just one problem- they don’t work. Read more.
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Location: Broadway South (6th Floor)
CJ Rayhill (Safari Books Online), Travis Alber (ReadSocial), Aaron Miller (ReadSocial), Liza Daly (Safari Books Online), Ben Vershbow (New York Public Library), Dave Gray (XPLANE)
Average rating: **...
(2.67, 3 ratings)
Developing a digital reading interface raises social, aesthetic and technical challenges. Panelists in this session will talk about interface development (web-based vs. client-based), technical decisions, community requirements and intellectual property issues. Read more.
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Location: Chelsea-Gotham (7th Floor)
Scott Berkun (Berkun Consulting)
Average rating: ****.
(4.45, 11 ratings)
Talking about change is easy - making change happen in most organizations is ridiculously hard. But there are things we can learn from the history of technology, political revolution and change, and there is a playbook we can reuse to help us avoid easy mistakes and seemingly popular, but actually self-defeating approaches. Read more.
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Location: Empire-Hudson (7th Floor)
Stephanie van Duin (Hachette Book Group)
Average rating: ***..
(3.30, 10 ratings)
Publishers, authors, and retailers all want to know: Do eBooks require a different cost structure? Using examples from actual projects, this session will look at the affect eBooks have on profit and loss development, business models, and costs. Read more.
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Location: Broadway North (6th Floor)
Mark Coker (Smashwords, Inc.), Joe Wikert (O'Reilly Media, Inc.), April Hamilton (April Hamilton), David Rothman (TeleRead.org), Russell Wilcox (E Ink)
Average rating: ***..
(3.75, 8 ratings)
eBooks, written off just a few years ago as a massive failure, are on the rise again. According to the latest industry data, ebooks are the fastest growing segment in an otherwise stagnant trade book industry. This panel discussion, moderated by Mark Coker, will cover the latest trends in the ebook business and provide publishers with actionable strategies to profit from the rise of ebooks. Read more.
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Location: Broadway South (6th Floor)
Edward Colleran (Copyright Clearance Center), Nancy Ziser (John Wiley & Sons), Greg Merkle (Dow Jones Enterprise Media Group), Hadrien Gardeur (Feedbooks)
Average rating: *....
(1.75, 8 ratings)
Digital publishing creates opportunities for ancillary products, customization, sharing within online communities and mashups to name a few, but it also opens the door to new rights, licensing and copyright questions. Read more.
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Location: Chelsea-Gotham (7th Floor)
Krishna Motukuri (Lulu.com), Mike McGuinness (Scribd)
Average rating: ***..
(3.00, 2 ratings)
Author Storefronts, Widgets and Social Networking Apps, Oh My! "This panel discussion will feature Krishna Motukuri, SVP at Lulu.com,and weRead founder discussing how POD advances made self-publishing a viable alternative to the traditional publishing model – giving authors more control over their book's future. Read more.
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Location: Empire-Hudson (7th Floor)
Matthew Kirschenbaum (University Maryland)
Average rating: ***..
(3.00, 2 ratings)
This talk will consider the collision of the born-digital and traditional belles-lettres. What happens to authors' original "manuscripts" when they're written electronically? Who saves multiple drafts and revisions of the files? Are writers beginning to turn over their computers to archives as part of their "papers?" What will happen when scholars work with this material years down the road? Read more.
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Location: Broadway North (6th Floor)
Kate Eltham (Queensland Writers Centre), Marc Prud'hommeaux (Lexcycle), Brent Lewis (Harlequin), Peter Brantley (BookServer Project)
Average rating: ****.
(4.00, 3 ratings)
More than half the world's population now has a mobile phone. What are the benefits of integrating a mobile content strategy into your publishing process? Can you afford to ignore it, or push it to the edges of your business? Read more.
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Location: Broadway South (6th Floor)
Kassia Krozser (Booksquare.com), Angela James (Carina Press), Sarah Wendell (Smart Bitches, Trashy Books LLC)
Average rating: ****.
(4.75, 4 ratings)
While the publishing industry waits for ebooks to become the next big thing, a thriving ebook market targeted largely toward women has developed a loyal reader base, moved into territory traditionally occupied by mainstream publishers, and changed the rules when it comes to pricing books and compensating authors for their work. Discover how you can learn from these success stories. Read more.
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Location: Chelsea-Gotham (7th Floor)
Mike Shatzkin (The Idea Logical Company, Inc.), Laura Dawson (Bowker), Brian O’Leary (Magellan Media), Ted Hill (THA Consulting)
Average rating: ****.
(4.00, 3 ratings)
Based on the results of six months of research, surveys, interviews, and analysis, the StartwithXML project offered a clear argument for developing intellectual property as XML documents from the outset. Read more.
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Location: Empire-Hudson (7th Floor)
Allen Noren (O'Reilly Media, Inc.), Sara Lloyd (Pan Macmillan), Neelan Choksi (Lexcycle)
Average rating: ***..
(3.25, 4 ratings)
Is $9.99 the new "normal" for ebook pricing? Or is the sweet spot closer to $3.99, or $1.99, through the iTunes store? As the age of ebooks dawns, publishers are struggling to find pricing that works for their customers and their business models. Read more.
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Location: Broadway North (6th Floor)
Joe Wikert (O'Reilly Media, Inc.), Clint Greenleaf (Greenleaf Book Group), Michael Hyatt (Thomas Nelson), Bob Young (Lulu.com), Eileen Gittins (Blurb)
Average rating: ***..
(3.80, 5 ratings)
The goal of this session is to talk about the evolving landscape of publishing and how the worlds of traditional publishers and self-publishers are converging. Author platform is more important than ever before. How do both types of publishers leverage this? What are each doing to help authors build their platforms? Read more.
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Location: Broadway South (6th Floor)
Peter Balis (Wiley)
Average rating: ****.
(4.20, 5 ratings)
The digital landscape has changed dramatically over the past few years and Wiley, like many other publishers has worked tirelessly to stay ahead of the curve by anticipating trends in technology and consumer behavior while managing costs and workflows. It is at once an extremely exciting time and a difficult time as seemingly every day brings a new eReader or proprietary format to the fray. Read more.
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Location: Chelsea-Gotham (7th Floor)
Peter Brantley (BookServer Project), Susan Danziger (DailyLit), Sol Rosenberg (Value Chain International, Ltd.), David Wilk (Booktrix), Caroline Vanderlip (SharedBook Inc.), Jamie Carter (Publisher Alley)
Average rating: ****.
(4.00, 1 rating)
We are in a transitional period: basic reading and distribution patterns are carrying over from traditional models, but these methods are also being shaped by new habits and systems that are only beginning to emerge. This panel will discuss the implications of this reading/distribution transition, the new economics at play, and the impact technology will have on future reading. Read more.
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Location: Empire-Hudson (7th Floor)
Liza Daly (Safari Books Online), Keith Fahlgren (Safari Books Online), Anusha Nirmalananthan (Plastic Logic, Inc. )
Average rating: ****.
(4.00, 2 ratings)
What's it like to read your books on a Kindle? Can consumers put your content on their Sony Reader? Could you stand to read War and Peace on an iPod Touch? In this session, we'll review the current set of popular e-readers with a focus on the reading experience: ease of use and purchase, navigation, fonts and layout. Read more.
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Location: Broadway South (6th Floor)
Brian O’Leary (Magellan Media), Mac Slocum (O'Reilly), Chelsea Vaughn (Random House)
Average rating: ****.
(4.25, 4 ratings)
As digital content has become more available and more commonly distributed in book publishing, fears of piracy and lost sales have grown. The rise of peer-to-peer file sharing sites has likely amplified these fears. While the debate over the impact of "free" content has been at times heated, the discussions are more often than not characterized by a lack of hard data. Read more.
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Location: Chelsea-Gotham (7th Floor)
Stephen Smith (Zondervan)
Learn how Crossway Books managed a simultaneous print and web launch of a new reference book. We'll focus on how integrating digital planning into our workflow resulted in a better product at lower cost, and why other publishers should consider doing something similar to gain digital expertise. Read more.
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Location: Empire-Hudson (7th Floor)
Angela D'Agostino (Proquest), David Thompson (Random House Publishing, Inc.)
Average rating: ***..
(3.00, 1 rating)
Publishers historically have had little information on the end consumer (the reader) of their products (books). The times as well as the tools have changed that are now available to inform strategic decisions. Come and listen to interesting stats on consumer book buyer behavior and how publishers are using this data to inform decisions about how to best target their audience online and offline. Read more.
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Location: Broadway North (6th Floor)
Gavin Bell (gavinbell.com)
Average rating: ***..
(3.00, 2 ratings)
Working the long tail of sales is an excellent plan in these leaner times. The other pieces are falling into place, ebooks and on demand printing, but how can you find out what is happening inside the long tail. Social networks are an effective means of interacting with your community. This talk will explain the what, why, and how of creating a successful community and how to make better books. Read more.
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Location: Broadway North (6th Floor)
Andrew Nachison (We Media), Nick Bilton (The New York Times R&D Labs), Jeff Jarvis (Buzzmachine.com), Susan Mernit (BlogHer), Matt Thompson (Reynolds Journalism Institute)
Average rating: ****.
(4.50, 2 ratings)
If we accept that media will never return to its pre-Internet form, what lies ahead for news? How will we use current and future digital tools to craft and disseminate information? What lessons can publishers of all types learn from the news industry's digital transition? A panel of media experts will discuss these topics and others in this forward-looking session. Read more.
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Location: Broadway South (6th Floor)
John Broughton (Author of an O'Reilly book)
Average rating: **...
(2.00, 2 ratings)
The book "Wikipedia: The Missing Manual" teaches readers how to edit online Wikipedia articles. O'Reilly Media, the publisher, and the Wikimedia Foundation, the owner of Wikipedia, agreed to post this book online, on the Wikipedia website, as fully editable content. This talk discusses the challenges of getting a book into wiki format, to be editable, and what happened after the book went online. Read more.
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Location: Chelsea-Gotham (7th Floor)
Greg Shepherd (Cengage Learning)
Average rating: *****
(5.00, 1 rating)
Making change, like implementing XML in a publishing environment, is never easy but how change is introduced can have a big impact on its success. This talk will tell the story of the human challenges Cengage Learning faced when it used a top-down model to implement XML-based workflows. It will also discuss how using Agile principles to relaunch XML has turned users into change agents. Read more.
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Location: Empire-Hudson (7th Floor)
Phil Zuckerman (Applewood Books)
Average rating: *....
(1.50, 2 ratings)
As more and more of the publishing process is automated, how does a publisher insure the kind of quality that can maintain or build a brand of excellence? Through real examples of challenges and solutions, publishers will be led step by step through the planning and development process of a small reprint publisher in its pursuit of business scale without loss of quality. Read more.
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Location: Broadway North (6th Floor)
Mike Shatzkin (The Idea Logical Company, Inc.), Maria Bonn (University of Michigan University Library), D.C. Denison (The Boston Globe), Jesse McDougall (Me), Andrew Bolwell (HP), Andrew Malkin (Overbrook Consulting Group)
Average rating: ***..
(3.43, 7 ratings)
A growing industry requires experimentation, and experimentation inevitably leads to stories of success and failure. In this frank discussion, panelists will recount their digital content wins, losses, and lessons learned. Read more.
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Location: Broadway South (6th Floor)
Michael Healy (Book Industry Study Group), Andrew Van Der Laan (Random House, Inc.), Kevin Spall (Thomson Shore)
Average rating: **...
(2.00, 1 rating)
This session will feature a round-table discussion with industry experts explaining the ways in which the book industry is responding to the mounting pressure to "green the presses." Read more.
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Location: Chelsea-Gotham (7th Floor)
Rob Flynn (John Wiley & Sons), Brice Gosnell (Lonely Planet Publications), Cree Lawson (Travel Ad Network), Nathan Clapton (TripAdvisor), Ensley Eikenburg (Frommer’s )
Average rating: *****
(5.00, 1 rating)
Travel publishers have been particularly successful in leveraging their content in multiple formats, while continuing to maintain book sales. Why have travel publishers been successful and what can other publishers learn from them? A panel of experts will discuss how multiple platforms can strengthen brands and grow vibrant publishing businesses. Read more.
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Location: Empire-Hudson (7th Floor)
Kevin Smokler (Kevin Smokler enterprises), Otis Chandler (Goodreads.com), Tim Spalding (LibraryThing), Kirk Biglione (Oxford Media Works), Colette Vogele (Vogele & Associates)
Average rating: **...
(2.33, 3 ratings)
Increasingly the publicity and operations of the book business involve the movement of data as much as physical product. This talk discusses the use of universal technical standards for all stages of the publishing supply chain, particularly for publishing professionals who have no idea what universal standards are. Read more.
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Location: Broadway North (6th Floor)
Ron Hogan (Shelf Awareness), John Scalzi (Scalzi Consulting), Patrick Nielsen Hayden (Tor Books), Tobias Buckell (self-employed)
John Scalzi is the science fiction author whose personal blog, Whatever, has built up an audience of approximately 40,000 daily readers and won a Hugo for best fan writing. Patrick Nielsen Hayden is the editor at Tor who saw a novel Scalzi published online and saw a future "New York Times" bestseller in the making. Publishing industry observer Ron Hogan talks with them about how it all happened. Read more.
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Location: Broadway South (6th Floor)
Evangeline Haughney (Adobe Systems Incorporated), Bill Westerman (Create with Context)
Average rating: ***..
(3.50, 2 ratings)
Youth are approaching digital self-expression and publishing from a more organic, collaborative angle than previous generations. They jump right in when the creative urge strikes, collaborating with others from around the globe, and "publishing" an ongoing stream of of-the-moment, mashed-up, throw-away media. Learn more about the research findings on youth and the future of creativity. Read more.
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Location: Chelsea-Gotham (7th Floor)
Michael Hyatt (Thomas Nelson)
Average rating: ****.
(4.00, 4 ratings)
Veteran blogger Michael Hyatt shares the basics of blogging. He will share why he believes blogging is an important tool for businesses today and then introduce how to get started blogging. Read more.
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Location: Empire-Hudson (7th Floor)
Mac Slocum (O'Reilly), Kassia Krozser (Booksquare.com), Kirk Biglione (Oxford Media Works), Brian O’Leary (Magellan Media), Kat Meyer (O'Reilly Media, Inc. )
Average rating: ***..
(3.00, 3 ratings)
The tag cloud featured on the Tools of Change for Publishing blog is an organic representation of the important topics, companies and themes that consistently bubble up in TOCcoverage: e-readers, ebooks, mobile devices, revenue streams (or lack thereof), and more. Read more.
Sponsors
  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Contact Us

View a complete list of TOC contacts