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Session Comments

Robert Collings commented on DRM, Digital Content, and the Consumer Experience: Lessons Learned from the Music Industry

As one who worked in the music biz for a decade and watched with some bemusement at major label behaviour, I have to say that is a fantastic presentation.

It is interesting thought that the DRM debate (argument?) seems to be an either/or proposition.

It would be great to see him back in 2011 extending this presentation beyond linear distribution methodologies, since that isn’t how punters consume digital content.

Bob Woodbury commented on Book Meets Tablet: 10 Ways to Enhance Your iPad Books

Looking forward to the book, er… ebook.

Speaker Slides & Video

• Reinvent as an Economic Necessity  Nilofer Merchant
• Network Effects Support Premium Pricing  Bob Pritchett
• Network Effects Support Premium Pricing  Bob Pritchett

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Photos

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Sponsor Announcements

• Jouve announces acquisition of TexTech International
• Foxit Offers PDF Publishing Solution at O’Reilly Tools of Change
• Lulu Opens Doors to Developers
• Vitrium Systems Partners with Foxit Corporation to Support Protectedpdf
• Magme Announces Company Launch at the O'Reilly Tools of Change for Publishing Conference

TOC Kudos

"With more attendees than last year, TOC honed in on the pulse of web publishing, beating steadily and heartily, as ever." —Marisa Peacock, CMS Wire

"What a great conference. TOC was the perfect mix of big picture and focused tech. Thanks for an inspiring three days." —DC Denison, The Boston Globe

"The O'Reilly #TOC conference is great. If you want to discuss business-as-usual, go to another conference. This one is about the future!" —Michael Hyatt on Twitter, President & CEO of Thomas Nelson

"I continue to believe that there’s no better place than TOC for publishers to make sense of the changing face of the industry." —Kirk Biglione, kirkbiglione.com

"...crucial intelligence about eBooks, social networking, eReaders, and the future of publishing." —Jason Boog, GalleyCat

"With all the bad news permeating the publishing world, it will be a welcome change to be immersed in the technology and the vision of people focused on future of publishing." —Mike Rankin, Publicious.net

"I love everything O'Reilly does (I was just reminiscing about one of their early books) and will be attending most of Tools of Change....It's a big agenda, the timing is right, and I will certainly be filing a report or two from this conference." —Levi Asher, Literary Kicks

"TOC has quickly become the leading conference on publishing technology; it has filled the hole left by the demise of the lamented Seybold conferences." —Bill Rosenblatt, Copyright and Technology

"While the economy is bad and companies everywhere are looking to cut expenses, TOC is one of those events that’s just too important for publishers to miss." —Kirk Biglione, MediaLoper

"The quality of the presentations was excellent—I can't remember the last time I went to an event where the standard was so consistently high." —George Walkley, Life as a beta geek

"What impressed me the most about this conference was the clear sense of purpose...and the strong point of view..." —David Stack, Digital Media

"Once again, O'Reilly's TOC is exceeding my expectations." —Bob Pritchett

"If you're interested in the future of publishing, TOC is the place to be." —Bob Pritchett

The New How Sample Chapter

Download sample chapter from "The New How: Creating Business Solutions Through Collaborative Strategy"
By Nilofer Merchant

From toc.oreilly.com

• Rolling out Android .apk Files in Ebook Bundles
• Outperforming Books at Getting a Job Done
• Michael Tamblyn's TOC Frankfurt presentation (actually a dramatic recreation thereof)
• William Patry delivering Frey Lecture in Intellectual Property Law at Duke
• Qwitter: Accessible Twitter client (uses TTS) (via @doctorow)

More @ toc.oreilly.com

TOC 2010 is a Wrap!

The fourth annual TOC is now over. Thank you to everyone who participated and made it such a success. We hope you'll join us next year for TOC 2011, happening February 14-16, 2011 at the Sheraton New York Hotel & Towers. Registration is now open!

Watch Keynotes Online, and other exclusive TOC interviews.

News & Coverage  See all >

• O'Reilly Offers Ebook Expertise to Publishers Through Digital Distribution Services Division
• Tools of Change Round-up Day 3
• O'Reilly TOC Conference Reprise
• Tools of Change 2010: A Long Ass Round Up
• Tools of Change: Cool Apps and New Communities for Libraries, Teachers, and Students

Be Part of the Publishing Evolution

By some estimates, in less than two years more people will connect to the Web using a mobile device than traditional fixed broadband. Immediate worldwide digital distribution with a built-in payment system means enormous opportunity for content creators, aggregators, filters, curators, retailers, and of course readers. But the challenges loom large: competition from nimble startups who needn't carry the costs of legacy businesses; uncertain and untested business models; the need to stand out not just among other books on a shelf, but amid the growing universe of rich digital multimedia content billions of people around the world will soon carry with them all the time.

The accompanying changes in tools and technology are important, but so are the cultural, organizational, legal, and other structural changes that are already happening. The O'Reilly Tools of Change for Publishing Conference, happening February 22-24, 2010 at the Marriott Marquis Time Square in New York City, will help you navigate these changes and understand how to apply them to your business or organization. You'll also have the opportunity to participate in conversations that are shaping that future as often as they are describing it.

The ideas and stories that books have long spread still matter. Join us at TOC 2010 to explore what the profound changes underway mean to how those ideas and stories will spread in a world that will soon be connected as never before. Learn more about TOC.

Topics and Themes for TOC 2010

• The Mobile Web
• Evolving business models in publishing
• The lowering of geographic boundaries in digital distribution
• What readers want
• Rethinking how to do the "job" of a book
• Emerging standards for content delivery, discovery, and distribution
• Case studies from those trying (and sometimes failing) new models
• Tools and techniques for a digital-centric workflow
• Selling and merchandising in a digital marketplace
• Financial modeling for digital products
• Emerging models for inventory management
• Understanding the impact of free content on paid sales

New for 2010: Ignite TOC

If you had five minutes on stage what would you say? What if you were only allotted 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Introduce a service? Teach a hack? We're going to find out when we try our first Ignite event at TOC 2010.

Join us Tuesday afternoon for this series of high-energy "speed presentations" hosted by Brady Forrest. If you can't picture what it would be like, check out the Scott Berkun's session, How and Why to Give an Ignite Talk and Tim O'Reilly's Ignite Sebastopol session.

Famed computer scientist Alan Kay once said, "The best way to predict the future is to invent it." The fourth annual O'Reilly TOC Conference is your opportunity to join those inventing the future of publishing.