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Session Comments

Al Katkowsky commented on Hacking the Hallowed - Book Promotion off the Cuff

The crowd was 23% audience, and 77% oil painting. For those who paid attention and read between the lines, Chris explained how his first book (with Julien Smith) became a New York Times Bestseller. This happened in 2009, as Nero fiddled. All you had to do was listen which, ironically,... Read More.

Robert Collings commented on DRM, Digital Content, and the Consumer Experience: Lessons Learned from the Music Industry

As one who worked in the music biz for a decade and watched with some bemusement at major label behaviour, I have to say that is a fantastic presentation. It is interesting thought that the DRM debate (argument?) seems to be an either/or proposition. It would be great to see... Read More.

Speaker Slides & Video

Reinvent as an Economic Necessity Nilofer Merchant
Network Effects Support Premium Pricing Bob Pritchett

TOC 2010 is a Wrap!

The fourth annual TOC is now over. Thank you to everyone who participated and made it such a success. We hope you'll join us next year for TOC 2011, happening February 14-16, 2011 at the Sheraton New York Hotel & Towers. Registration is now open!

Watch Keynotes Online, and other exclusive TOC interviews.

News & Coverage See all >

Be Part of the Publishing Evolution

By some estimates, in less than two years more people will connect to the Web using a mobile device than traditional fixed broadband. Immediate worldwide digital distribution with a built-in payment system means enormous opportunity for content creators, aggregators, filters, curators, retailers, and of course readers. But the challenges loom large: competition from nimble startups who needn't carry the costs of legacy businesses; uncertain and untested business models; the need to stand out not just among other books on a shelf, but amid the growing universe of rich digital multimedia content billions of people around the world will soon carry with them all the time.

The accompanying changes in tools and technology are important, but so are the cultural, organizational, legal, and other structural changes that are already happening. The O'Reilly Tools of Change for Publishing Conference, happening February 22-24, 2010 at the Marriott Marquis Time Square in New York City, will help you navigate these changes and understand how to apply them to your business or organization. You'll also have the opportunity to participate in conversations that are shaping that future as often as they are describing it.

The ideas and stories that books have long spread still matter. Join us at TOC 2010 to explore what the profound changes underway mean to how those ideas and stories will spread in a world that will soon be connected as never before. Learn more about TOC.

Topics and Themes for TOC 2010

The Mobile Web
Evolving business models in publishing
The lowering of geographic boundaries in digital distribution
What readers want
Rethinking how to do the "job" of a book
Emerging standards for content delivery, discovery, and distribution
Case studies from those trying (and sometimes failing) new models
Tools and techniques for a digital-centric workflow
Selling and merchandising in a digital marketplace
Financial modeling for digital products
Emerging models for inventory management
Understanding the impact of free content on paid sales

New for 2010: Ignite TOC

If you had five minutes on stage what would you say? What if you were only allotted 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Introduce a service? Teach a hack? We're going to find out when we try our first Ignite event at TOC 2010.

Join us Tuesday afternoon for this series of high-energy "speed presentations" hosted by Brady Forrest. If you can't picture what it would be like, check out the Scott Berkun's session, How and Why to Give an Ignite Talk and Tim O'Reilly's Ignite Sebastopol session.

Famed computer scientist Alan Kay once said, "The best way to predict the future is to invent it." The fourth annual O'Reilly TOC Conference is your opportunity to join those inventing the future of publishing.

Link | 03/02/2010 2:19pm EST

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