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Al Katkowsky commented on Hacking the Hallowed - Book Promotion off the Cuff

The crowd was 23% audience, and 77% oil painting. For those who paid attention and read between the lines, Chris explained how his first book (with Julien Smith) became a New York Times Bestseller. This happened in 2009, as Nero fiddled. All you had to do was listen which, ironically,... Read More.

Robert Collings commented on DRM, Digital Content, and the Consumer Experience: Lessons Learned from the Music Industry

As one who worked in the music biz for a decade and watched with some bemusement at major label behaviour, I have to say that is a fantastic presentation. It is interesting thought that the DRM debate (argument?) seems to be an either/or proposition. It would be great to see... Read More.

Speaker Slides & Video

Reinvent as an Economic Necessity Nilofer Merchant
Network Effects Support Premium Pricing Bob Pritchett

Be Part of the Publishing Evolution

The fourth annual TOC Conference, taking place February 22-24, 2010 at the Marriott Marquis Times Square in New York City, deciphers the tools of change in the publishing industry and helps cut through the hype for a more profitable future in publishing. TOC 2010 will focus on exploring the critical emerging trends around digital publishing, including:

Ebooks
Content for mobile/smart phones
Digital printing
Web-based marketing and promotion
New digital publishing and authoring tools
Industry-wide strategic issues, such as the changing retail and supply-chain landscape
Print-on-demand

In addition to perspectives from traditional book publishers who will provide experience from the trenches of change, TOC will bring in ideas from the wider ecosystem, including higher education, retailers, readers, and authors. Presentations from experts and innovators will close the loop on putting theory into practice and address issues in actionable terms, not just raise them. TOC will also facilitate the relationship between publishers and "content-centric" software programmers who are on the front lines of implementing change. Learn More about the TOC Conference [link to home Page] TOC brings together a diverse group that includes publishers, editors, authors and agents; marketing and production managers; consultants and business managers; librarians, researchers and academics; and technologists rethinking the form of the book itself. Anyone who is passionate about publishing will profit from these three days of:

Keynote presentations that frame the visions of publishing's future into a meaningful picture
Focused, expert-led breakout sessions offering analysis and practical advice
Half-day tutorials that dive deep into necessary skills and tools
An Exhibit Hall that connects attendees with the projects, products, and services shaping industry change
Networking events, Roundtables, and hallway conversations to help all participants connect with like minds

Link | 09/29/2009 7:31pm EDT

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