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• Reinvent as an Economic Necessity  Nilofer Merchant
• Network Effects Support Premium Pricing  Bob Pritchett
• Network Effects Support Premium Pricing  Bob Pritchett

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"With more attendees than last year, TOC honed in on the pulse of web publishing, beating steadily and heartily, as ever." —Marisa Peacock, CMS Wire

"What a great conference. TOC was the perfect mix of big picture and focused tech. Thanks for an inspiring three days." —DC Denison, The Boston Globe

"The O'Reilly #TOC conference is great. If you want to discuss business-as-usual, go to another conference. This one is about the future!" —Michael Hyatt on Twitter, President & CEO of Thomas Nelson

"I continue to believe that there’s no better place than TOC for publishers to make sense of the changing face of the industry." —Kirk Biglione, kirkbiglione.com

"...crucial intelligence about eBooks, social networking, eReaders, and the future of publishing." —Jason Boog, GalleyCat

"With all the bad news permeating the publishing world, it will be a welcome change to be immersed in the technology and the vision of people focused on future of publishing." —Mike Rankin, Publicious.net

"I love everything O'Reilly does (I was just reminiscing about one of their early books) and will be attending most of Tools of Change....It's a big agenda, the timing is right, and I will certainly be filing a report or two from this conference." —Levi Asher, Literary Kicks

"TOC has quickly become the leading conference on publishing technology; it has filled the hole left by the demise of the lamented Seybold conferences." —Bill Rosenblatt, Copyright and Technology

"While the economy is bad and companies everywhere are looking to cut expenses, TOC is one of those events that’s just too important for publishers to miss." —Kirk Biglione, MediaLoper

"The quality of the presentations was excellent—I can't remember the last time I went to an event where the standard was so consistently high." —George Walkley, Life as a beta geek

"What impressed me the most about this conference was the clear sense of purpose...and the strong point of view..." —David Stack, Digital Media

"Once again, O'Reilly's TOC is exceeding my expectations." —Bob Pritchett

"If you're interested in the future of publishing, TOC is the place to be." —Bob Pritchett

• Rolling out Android .apk Files in Ebook Bundles
• Outperforming Books at Getting a Job Done
• Michael Tamblyn's TOC Frankfurt presentation (actually a dramatic recreation thereof)
• William Patry delivering Frey Lecture in Intellectual Property Law at Duke
• Qwitter: Accessible Twitter client (uses TTS) (via @doctorow)

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