Combining data, sentiment analysis, metrics, and other useful measurements, this session will show Publishers what is going on specifically in the publishing industry with regards to using Twitter effectively.
Mike Hendrickson has held a variety of positions in the publishing industry including, Product Development Manager, Editor, Executive Editor, Editor-in-Chief, and Associate Publisher. Two constants are that he has always enjoyed managing people and being involved with cutting-edge technologies. At O’Reilly, he is the Associate Publisher for the Open Tech eXchange division, where he is working to grow existing print market share while expanding into new online and in person markets.
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