Consumers are shifting their book reading habits at a rapid pace. Today they’re using social networking and web sites to discover, recommend and purchase books, including traditional print books. They’re also reading books on new mobile phones and ereading devices. For publishers to remain relevant, they’ll need to embrace different ways to “handsell” books in the digital world and package their content to reach todays online and offline readers.
So how should publishers market books on Facebook and the web? How do they reach consumers on the iPhone or eReader? Can publishers unbind their content and manage new marketing and digital distribution channels? How does digital marketing influence print sales? What works best?
Many of the world’s leading publishers are at the forefront of successfully answering these questions. Companies like Hachette Book Group, The New York Times Co., HarperCollins Publishers, Hearst, and Simon & Schuster recognize the value of embracing new forms of internet distribution and content access and are evolving their “old media” business models to take advantage of the digital revolution.
This session will:
Bob Carlton has been at the forefront of online information services for 25 years. He was part of the launch team for CourseSmart, the leading e-book company in higher education, which was founded and supported by the five leading publishers. Carlton was also senior vice president for business development at Thomson Learning (now Cengage), where he negotiated strategic relationships with several leading e-Learning companies to distribute the company’s offerings worldwide.
Carlton has also held senior positions with information providers and publishers such as Electronic Data Systems, WetFeet, News Corp, and Harcourt. He holds a bachelor of arts degree in marketing and statistics from Texas A&M University.
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