Going Beyond Ebooks: One Publisher's Journey from a Book to Training, Print to Digital

Lisa Shannon (Wiley)
General
Location: Broadway South (6th Floor)
Average rating: ****.
(4.00, 1 rating)

In 1987 authors Jim Kouzes and Barry Posner published The Leadership Challenge with San Francisco-based publisher Jossey-Bass. Later that year, their training assessment Leadership Practices Inventory was published by San Diego-based training publisher Pfeiffer. A series of acquisitions eventually brought all of the authors’ content and related rights together and under the purview of Wiley. Over the last decade, this product line has experienced strong, steady growth as well as transformational change as the authors and global publishing team moved from an exclusively print-based business to a diversified portfolio of both product and service offerings that span multiple markets around the globe. Over 40% of the franchise revenue is currently generated from the web-based assessment applications and that number is expected to keep growing as the publishing team explores new ways to present this premier leadership development model via elearning applications and web-based simulation. At the heart of this story is a traditional publisher’s struggles (from editorial to production to marketing to sales) to reinvent themselves and re-imagine what publishing really means.

Lisa Shannon

Wiley

Lisa Shannon is Associate Publisher for Pfeiffer: A Wiley Imprint.

  • Ingram Content Group
  • Qualcomm
  • Copia
  • Impelsys Inc.
  • Innodata Isogen, Inc.
  • Adobe
  • Aptara
  • Baker & Taylor
  • Bowker
  • codeMantra
  • Connotate
  • Google
  • HP
  • LibreDigital
  • MagMe
  • Malloy
  • Mark Logic
  • oXygen XML Editor
  • Chuckwalla
  • Foxit Software
  • Jacquette Consulting
  • Jouve North America
  • Lulu
  • Marvell
  • Media Services Group
  • PubServ
  • Safari Books Online
  • Silverchair
  • Virtusales
  • Vitrium Systems
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the TOC Sponsor/Exhibitor Prospectus

For information on trade opportunities with O'Reilly conferences contact mediapartners@ oreilly.com

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

View a complete list of TOC contacts