Both publishers and authors alike are shifting, or attempting, to shift to new methods of marketing. At the same time old marketing approaches like author tours still can remain effective. Some aspects of a marketing plan may be working. Others not so much. Your Social media campaign may be playing a crucial role in a books’ success but not be apparent when a reader checks out the title on Amazon or even your own site. Landing pages are constructed with the single goal of converting visitors to purchasers. Building a search engine optimized landing page for your book, aggregating all of your marketing information, and having an e-commerce solution or buy button on the same page can convert an interested reader to a book buyer when interest is at its peak.
This presentation will discuss:
Neil Levin is President of Publisher Marketing Group and EverPub.com. Prior to that he was SVP at National Book Network. He was also VP & Publisher of Time Life Trade Books and held sales and marketing positions at Grolier Encyclopedia, Chilton Book Company, and Chelsea House Publishers. His accidental entry into publishing was as a programmer writing applications for a book distributor.
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