Content production belongs to the masses, and content delivery is cheaper than ever. With virtually unlimited free choices, consumers have fewer incentives to pay premium prices.
Logos Bible Software sells nearly $20 million per year in a category (religious reference) awash with high quality free content. We’ll look at how enhanced markup, specialized search and automated research tools have maintained the value proposition for users. Custom data sets and controlled vocabularies serve as the center of content-communities that grow in value with each new title and each new consumer.
The Web is the default content-community for everything, and it devalues content. Publishers can create alternate, high-value content-communities that leverage paper, digital, and mobile platforms and bring them closer to the paying consumer.
This session will show you how.
Bob Pritchett is the President/CEO of Logos Bible Software, an electronic publisher of reference and scholarly works. Logos offers more than 10,000 titles from 130 publishers to half a million users worldwide. Bob is a 2005 winner of the Ernst & Young Entrepreneur of the Year award and the author of Fire Someone Today, And Other Surprising Tactics for Making Your Business a Success.
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