Logos Bible Software is a digital platform (software/web/iPhone) that understands the knowledge domain of the e-books it delivers. Software-smarts and specialized data connect e-books to each other and present their content in more useful ways to the consumer. I’ll demonstrate how this value is delivered on multiple platforms to support premium pricing for our e-books.
On the desktop this takes the form of a research assistant that searches and organizes e-book content around a user’s specific task or query.
I’ll demonstrate how the same domain-specific smarts are available through web browser and dedicated iPhone-app interfaces, as well.
Bob Pritchett is the President/CEO of Logos Bible Software, an electronic publisher of reference and scholarly works. Logos offers more than 7,000 titles from 130 publishers to half a million users worldwide. Bob is a 2005 winner of the Ernst & Young Entrepreneur of the Year award and the author of Fire Someone Today, And Other Surprising Tactics for Making Your Business a Success.
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