In keeping with the focused, meaningful, analytic and actually-happening spirit of the TOC conference, survey asks new questions, hones in on practices, behaviors, and real unmet needs
Perseus is fielding this study for several important reasons. Among them, we’re:
We propose sharing the findings at TOC because the best ideas cross the value chain and require smart, moving, aligned, and communicating partners to succeed. This is something we experienced in spades this summer with Book: The Sequel, our crowdsourced, 48-hour book crashed to all formats at BEA (bookthesequel.com/participants)
Survey areas to be addressed include…
Who is this for?
Peter Costanzo began his career by selling autographed books online in 1996. In 1998 he was the Online Retail Marketing Manager for HarperCollins’ Online Sales department. In 2000 he worked at Random House as the Online Marketing Manager for the Audiobooks division and in 2001 became Director of Online Merchandising for Steve Brill’s Contentville. From 2001 until 2004, Peter was a freelance consultant for the publishing industry and in 2004 he became the Director of Online Marketing for The Perseus Books Group and presently holds that position. Follow him on Twitter @PeterCostanzo.
Rick is the Chief Marketing Officer for the Perseus Books Group, and has been involved since 2004 in the growth strategy for the company through the publishing and distribution services sides of the business. Rick plays a key role in the development of digital products, tools, and services at Perseus.
Prior to Perseus, Rick was a partner at Accenture, the global B2B services company. He was in charge of the firm’s Media & Entertainment practice for the Asia Pacific region, out of their Hong Kong offices. In his 7 years at Accenture Rick worked for book publishing, educational publishing, music, magazines, newspapers, TV and internet clients, on a range of projects focusing on growth strategy, marketing strategy, new product development, sales force effectivess, and new media strategy. Clients included Simon & Schuster, Viacom, Harper Collins, Houghton Mifflin, The American Association of Publishers, Primedia, The Hong Kong Jockey Club, Shanghai Telecom, and Disney. He was the moderator of Accenture’s Media Forum, a frequent speaker at industry conferences and quoted in NY Times, Wall Street Journal, Business Week, etc. He also spent 7 years as a strategy consultant at Booz, Allen & Hamilton, focusing on publishing and other consumer media. Rick has a BA from Dartmouth and an MBA from the Columbia Business School.
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