Although much of the publishing industry is working hard to develop and implement digital strategies, there’s little available research that evaluates book consumers’ actual interest in and preferences for digital content, or the factors that influence their reading habits and purchasing decisions.
To fill this void, the Book Industry Study Group (BISG) recently launched Consumer Attitudes toward Ebook Reading, a multitrack U.S. Census-based survey of hundreds of actual ebook readers. Three times over the course of nine months (Nov 2009 thru July 2010), ebook readers participating in the survey were, or will be, asked questions such as:
During this session, attendees can expect never-before-seen survey data from the second fielding (conducted during the first part of Feb 2009). In addition, those most closely involved with the project will share practical guidance on how one might use the data to help refine current digital strategies.
Angela Bole is Deputy Executive Director of the Book Industry Study Group, Inc. (BISG). Based in New York City, BISG is an industry trade association working to create a more informed, empowered and efficient book industry supply chain for both digital and physical products.
Kelly Gallagher serves as VP of Publishing Services at RR Bowker. In this role he manages the implementation of a host of Bowker business intelligence services, including the PubTrack consumer research panel reaching over 40,000 ‘e’ and ‘p’ book consumers. For the past year, he has been leading a team of researchers on a three-year initiative for the BISG to study consumer attitudes toward e-devices and digital content. This long-term trended study looks at consumers purchases on a quarterly basis as it seeks to understand the rate and shift to digital content. In addition to managing the consumer research panel, he oversees sales data collection and analytics tools for the higher education and religious book markets for Bowker. Beyond his role at Bowker, Kelly serves the book publishing industry as the Research Chair for the Book Industry Study Group.
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