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Understanding the Ebook Consumer: The Results of the BISG Consumer Survey

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Angela Bole (Book Industry Study Group, Inc.), Kelly Gallagher (R R Bowker)

11:25am Wednesday, 02/24/2010

General
Location: Broadway North (6th Floor)

Presentation: Understanding the Ebook Consumer_ The Results of the BISG Consumer Survey Presentation [PPT]

Although much of the publishing industry is working hard to develop and implement digital strategies, there’s little available research that evaluates book consumers’ actual interest in and preferences for digital content, or the factors that influence their reading habits and purchasing decisions.

To fill this void, the Book Industry Study Group (BISG) recently launched Consumer Attitudes toward Ebook Reading, a multitrack U.S. Census-based survey of hundreds of actual ebook readers. Three times over the course of nine months (Nov 2009 thru July 2010), ebook readers participating in the survey were, or will be, asked questions such as:

When did you first begin acquiring ebooks?
Where do you typically acquire ebooks?
Which genre(s) are you more likely to read as an ebook rather than a print book?
What device do you now use most frequently to read ebooks?

During this session, attendees can expect never-before-seen survey data from the second fielding (conducted during the first part of Feb 2009). In addition, those most closely involved with the project will share practical guidance on how one might use the data to help refine current digital strategies.

People planning to attend this session also want to see:

Angela Bole

Book Industry Study Group, Inc.

Angela Bole is Deputy Executive Director of the Book Industry Study Group, Inc. (BISG). Based in New York City, BISG is an industry trade association working to create a more informed, empowered and efficient book industry supply chain for both digital and physical products.

Web site

Kelly Gallagher

R R Bowker

Kelly Gallagher serves as the Vice President of Publishing Services at RR Bowker. In this role he manages the implementation of a host of Bowker business intelligence and supply chain products including exclusive sales data reporting tools and EDI ordering for the Canadian, Higher Education, and US Christian markets. This business unit also manages a consumer research panel surveying over 36,000 consumers on media behaviors and purchase trends. Prior to joining Bowker, Mr. Gallagher served as the Vice President of Business Development at the Christian Publishers Association for six years. In this role he managed the development and implementation of industry initiatives including research, technology, and supply chain management. Kelly also serves the book publishing industry as the Research Chair for the Book Industry Study Group. Prior to joining the association, Mr. Gallagher worked for 10 years at Beacon Hill Press serving four years as Publisher. He and his wife and two teenage children live in Morris Plains, New Jersey.

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Comments

Travis Alber

03/02/2010 12:48pm EST

Wasn’t able to stay for the whole presentation – wish some of the slides hadn’t been removed!

Linda Pricci

03/02/2010 9:59am EST

I see the presentation is now online and I thank you for that. However, I wish an announcement was made before the live presentation to alert the group that some information would be removed from the PPT presentation online. I would appreciate if all the information presented in the session would be made available to the attendees.

Thank you.

Linda Pricci

02/24/2010 3:36pm EST

Great presentation. I would love if the PowerPoint was posted online. It was too much information to absorb on the spot. Thanks.

Cason Lynley

02/24/2010 1:27pm EST

Wish that this presentation had had more time. Would have liked to go over the statistics more slowly as there was so much great information.