Monetize Your Subscription Services with a Business Model That Works

Tien Tzuo (Zuora)

Consumer demands are shifting. In the current Internet-centric world, people want to read news on mobile devices rather than in newspapers and want to watch content online rather than on regularly scheduled programs. With these changes, the market opportunity within the industry to prosper with added commerce capabilities is vast.

In this Lightning Demo, Zuora Founder and CEO, Tien Tzuo, will demonstrate how on-demand commerce tools can help media companies, old and new, survive, thrive and monetize their subscription services online. With the proliferation of ebooks, online content for mobile/smart phones, digital printing, Web-based marketing and promotion, new digital publishing and authoring tools and print-on-demand through both the enterprise and consumer landscapes, this is a Demo you cannot afford to miss and can be applied to almost any market opportunity.

In terms of media, ith the knowledge that at least 120 newspapers throughout the United State have been shut down since January 2008, the question is- will traditional media be able transform itself with a profitable new media business model? Barry Diller thinks it’s possible, saying, “I absolutely believe the Internet is passing from its free days into a paid system. Inevitably, I promise you, it will be paid.” The one thing missing to make it work? The right billing system. Further proof that while media companies are jumping on to the Internet Channel in order to meet consumers’ changing needs, they have yet to find viable ways to monetize their offerings.

Recently, a CNN article cited Media tycoon Rupert Murdoch’s prediction that the “current free access business model favored by most content providers was flawed.” Increasingly, outlets want to see profits for content published on the web. In addition, advertising is not working. A recent New York Times blog noted that online ad sales produce only 10 percent of ad revenues for the average newspaper

This solidifies the point that online media outlets are not making money by providing free content or through advertising and need to adopt a new business model with added commerce capabilities.

Tien Tzuo

Zuora

Tien Tzuo, Founder and CEO

Tien Tzuo joined Zuora after 9 years at salesforce.com. Tien was one of the “original forces” at salesforce.com, which he joined in 1999 as the 11th employee, when the company was still operating out of a house on Telegraph Hill in San Francisco. In his 9 years at salesforce.com, Tien built salesforce.com’s original billing system and held a variety of executive roles in salesforce.com’s technology, marketing, and strategy organizations, including building out the product management & marketing organization, serving as Chief Marketing Officer for two years, and most recently as Chief Strategy Officer.

Tien personally oversaw the vision, direction, and design of the first 17 releases of salesforce.com’s award winning product line, including overseeing the launch of salesforce.com and the AppExchange. In 2004, Tien was named CMO of the Year Finalist by the CMO Council and BusinessWeek Magazine. Tien is also widely recognized as one of the thought leaders in the software-as-a-service industry. His podcast on the Secrets of Salesforce is widely cited and has been downloaded over 250,000 times since it was first published.

Prior to salesforce.com, Tien was at CrossWorlds Software, where he launched CrossWorlds’ Telecommunications business unit focused on integration with billing systems such as Portal, Kenan, Amdocs, and MetaSolv, and at Oracle Corporation where he managed several of Oracle’s largest Telecommunications accounts, including MCI, NYNEX, Bell Atlantic (now Verizon), and AT&T. Tien holds a bachelor’s degree in electrical engineering from Cornell University and a master’s in business administration from the Stanford Graduate School of Business.

  • Ingram Content Group
  • Qualcomm
  • Copia
  • Impelsys Inc.
  • Innodata Isogen, Inc.
  • Adobe
  • Aptara
  • Baker & Taylor
  • Bowker
  • codeMantra
  • Connotate
  • Google
  • HP
  • LibreDigital
  • MagMe
  • Malloy
  • Mark Logic
  • oXygen XML Editor
  • Chuckwalla
  • Foxit Software
  • Jacquette Consulting
  • Jouve North America
  • Lulu
  • Marvell
  • Media Services Group
  • PubServ
  • Safari Books Online
  • Silverchair
  • Virtusales
  • Vitrium Systems
  • Smashwords, Inc.

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