Healthcare change is on everyone’s agenda nowadays as the role of medicine in society changes. The focus has shifted from the occasional care of individuals in hospitals to promoting health in the community. These changes place new demands on doctors and have forced a rethink on how students are taught in medical school. Medical training is becoming more student-centered. There is an emphasis on active learning rather than on the passive absorption of knowledge. Rigid curricula are giving way to more adaptable and flexible ones.
Publishers of medical textbooks, like Elsevier, must take account of these changes. They must be equally adaptable and flexible in the way they deliver the information. They must understand how teachers teach and how students learn. We believe there is a tremendous opportunity to drive sustained innovation in medical education.
This presentation is based on our experiences in Europe. We will highlight four stories of medical students from the UK, Spain, France and Germany that illustrate how publishers are responding to the changing needs in medical education.
The stories will cover the following topics:
Products and services that will be covered:
This presentation is for anyone interested in how self-directed education changes the rules of the game for publishers. No medical knowledge required!
Jonathan Clark has been with Elsevier since 1990. He held a number of different positions in publishing and marketing before becoming Publishing Director for the Maths and Computer Science department in 1998. He joined ScienceDirect in 2000 as one of the Directors. Since then Jonathan has held various technology-related positions, including 3 years in Philadelphia working for Elsevier Health Sciences. Jonathan returned from the US in 2007 and currently he is responsible for building an e-business in Europe for the medical and healthcare market. Jonathan is Chair and Director of the International DOI Foundation and a member of the STM’s Future Lab Committee.
Born in Barcelona (Spain), studied law and a thesis on new technologies. Worked five years in Argentina then went back to my beautiful city and work for an amazing online project: creating a worldwide legal database. After eight years, I decided to join another fascinating project: developping e-Business for doctors at Elsevier.
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