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Digital Printing

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Brian O’Leary (Magellan Media), Ashley Gordon (Mockingbird Publishing)

1:30pm Monday, 02/22/2010

Workshop
Location: O'Neill (4th Floor)

Presentation: Digital Printing Presentation 1 [PDF]

Digital Printing, including Print-on-Demand, continues to increase the options available for publishers who want to better manage inventory and make more effective decisions about when and how they print. Workshop participants can expect to learn the current structure of the digital printing marketplace as well as key participants in each segment.

Participants will also be provided a four-part business model to help determine when digital printing makes sense for a publisher or a given title. Those registering for this session are invited to bring their own title data (print quantities, conventional costs, inventory expense and demand profiles) to use in an interactive Excel model that identifies the when print-on-demand technology makes economic sense for a title.

NOTE: Thank you in advance for attending the print-on-demand seminar next Monday. The presenters, Brian O’Leary and Ashley Gordon, plan to demonstrate a working model that can help you determine when POD is an effective option for your books. If you’re interested in contributing your own examples, they will be happy to use them. The three critical data points to bring to the session are: traditional printing cost (paper, printing and binding); print run; and page count for the title. You can also modify assumptions about projected annual demand, shrinkage (as a percentage of the total press run), storage costs (per pallet, per month) and your own cost of capital, if desired.

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Brian O’Leary

Magellan Media

A publishing veteran with 25 years of consulting, management and operational experience, Mr. O’Leary is founder and principal of Magellan Consulting Partners, whose clients include major media firms as well as smaller and not-for-profit entities with significant publishing and media commitments.

The firm’s practice areas include operational improvement, revenue development, market analysis and business planning. Work done by the firm most often results in both immediate and mid-term changes in processes, structures and in some cases technologies used to produce client content. For Magellan clients, Mr. O’Leary has also written several business plans to guide start-up and growth opportunities.

Prior to starting Magellan Media, Mr. O’Leary served as senior VP and associate publisher with Hammond Inc., an internationally recognized geographic reference publisher. Responsible for editorial content, database development, production and operations, Mr. O’Leary restructured editorial operations to benefit from the firm’s prior technology investments. He also substantially increased the pace of the company’s new-product development efforts.

Before Hammond, Mr. O’Leary directed operations at several of Time Inc.’s weekly magazines and was part of the team that launched Entertainment Weekly. He joined the firm in 1983, after earning an M.B.A. from Harvard Business School. Mr. O’Leary also holds an A.B. in chemistry from Harvard College.

Web site

Ashley Gordon

Mockingbird Publishing

Ashley Gordon, publisher at independent press Mockingbird Publishing, is a fifteen-year veteran of digital printing. She was most recently Vice President of Business Development at SharedBook, a leading provider of personalized and custom publishing services. She came to print-on-demand as Director of Publisher Services for Sprout, an early in-store POD company, followed by several years at Lightning Source as a Senior Account Manager and Director of Channel Development. Other positions in and around the industry include literary press editor, contributing writer to various publications, professor of English and composition, and executive board member of the Alabama Center for the Book. She graduated magna cum laude with a B.A. in English from Auburn University Montgomery.