Mobile applications represent the next stage of evolution for computing and digital media. Emerging mobile markets will be bigger than the Web we already know, they’ll be worldwide, and they already have thriving built-in payment models. How do you plan and execute a strategy for delivering content to customers in mobile markets? Learn the ins and outs of markets like the App Store and the Android Market, as well as how to tailor your content to take advantage of everything these new devices have to offer.
Rana Sobhany is not a marketer, at least not in the traditional sense. She is a brand storyteller who believes that polish is the key to success in creating a lasting and memorable brand. Specializing in developing customer acquisition strategies, brand positioning, and leveraging public relations as marketing, Rana applies her unique style and methodology of integrated marketing communications to promoting companies and ideas across political, nonprofit, mobile, entertainment, advertising and social channels.
As a co-founder of Medialets, the largest in-application analytics and advertising platform, Rana Sobhany has been deeply involved in the successful design, implementation, and execution of comprehensive iPhone application marketing campaigns for products across the industry, and was among the first to promote app marketing as a discrete practice. She has coached mobile application developers at every level: solo developers; indie development shops; creative and media buying agencies; and large, venture-backed application firms. As a thought leader in the field of monetizing iPhone applications, Rana’s assistance is frequently requested to help guide new and experienced developers through the world of marketing. Rana is a frequent speaker at mobile conferences, helping educate developers about how best to fit their products into the iPhone ecosystem.
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