There’s been a lot of hand-wringing in publishing circles about the fear that ebook mega-retailers like Amazon and Apple will go direct to authors and put publishers out of business. But early evidence from the ebook market suggests that a rich ecosystem of resellers is emerging. O’Reilly now distributes ebooks through dozens of different channels, with more coming onstream every month. Not all are equally significant – any more than the corner bookstore has as much impact on the print market as Barnes & Noble – but it’s becoming clear that publishers are in need of a next generation digital distribution infrastructure.
Similarly, there a thousands of new ways to market books online, from social media sites to phone app stores. No author can build relationships with all possible channels, any more than they can in the print world.
In this talk, Tim O’Reilly will outline some of the key competencies in distribution, marketing and sales that are required of publishers in the ebook era.
Tim has a history of convening conversations that reshape the industry. In 1998, he organized the meeting where the term “open source software” was agreed on, and helped the business world understand its importance. In 2004, with the Web 2.0 Summit, he defined how “Web 2.0” represented not only the resurgence of the web after the dot com bust, but a new model for the computer industry, based on big data, collective intelligence, and the internet as a platform. In 2009, with his “Gov 2.0 Summit,” he framed a conversation about the modernization of government technology that has shaped policy and spawned initiatives at the Federal, State, and local level, and around the world. He has now turned his attention to implications of the on-demand economy and other technologies that are transforming the nature of work and the future shape of the business world. He is the founder and CEO of O’Reilly Media and a partner at O’Reilly AlphaTech Ventures (OATV). He is also a founder and board member at Maker Media, which spun out of O’Reilly Media in 2012, and a board member at Code for America, PeerJ, Civis Analytics, and PopVox.
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