In this newly interconnected world, publishing continues to be the primary source for new intellectual properties from movies to television to videogames. From our books emerge rich worlds, iconic characters, epic storylines and histories that lend themselves to an array of lucrative media extensions. How can editors and publishers leverage these assets to revive, strengthen and empower our industry? How can we better partner with the visionaries of the future, adapt to new delivery technologies, and earn a greater share in the storyworld franchises we are struggling to build? The answer is, we must evolve!
In this keynote seminar Jeff Gomez, CEO of Starlight Runner and one of the world’s leading producers of global transmedia properties, will lay the groundwork toward developing methods, tools and business models that will generate new paradigms for publishers large and small.
Jeff Gomez, CEO of Starlight Runner Entertainment, is a pioneer of transmedia storytelling and a leading expert at developing entertainment properties and premium brands into highly successful transmedia franchises. As a creative consultant to Fortune 500 companies, he contributes strategic planning and production for the cross-platform implementation of content. Jeff also extends niche properties such as toys, animation or videogame titles across multiple touchpoints, which generate multiple revenue streams. He has gone on to work with such franchises as Pirates of the Caribbean, Fairies, Prince of Persia and Tron for The Walt Disney Company, James Cameron’s Avatar for 20th Century Fox, Halo for Microsoft, Happiness Factory for The Coca-Cola Company, and most recently Transformers for Hasbro. Jeff is a board member of the Producers Guild of America East, and sits on the advisory board of the PGA New Media Council. Jeff and company Starlight Runner have recently been featured in Forbes, BusinessWeek, Variety and the WallStreet Journal.
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