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The Slow Marketing Movement: A Social Media Workshop for the Bookish

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Kat Meyer (Next Chapter Communications), Jesse McDougall (Catalyst Webworks)

3:30pm Monday, 02/22/2010

Workshop
Location: Broadway South (6th Floor)

In spite of claims to the opposite by many gurus, experts and mavens—social media is not a get-customers-quick scheme. It is, however, a fantastic opportunity to slowly and consistently build meaningful relationships with readers, engage directly with publishing’s movers and shakers, and participate in an active and passionate community of book lovers.

In this workshop, Kat Meyer of Next Chapter Communications, and Jesse McDougall of Catalyst Webworks, the former Web Editor at Chelsea Green Publishing, will offer an overview of what social media is really all about. From websites to Twitter, and everything in between – you’ll learn what you need to know to get the most out of social media.

An outline of the workshop:

The Hub of it All: Your company’s website, and how to transform it from a static online presence to the virtual heart of your company—and make it a preferred destination for readers, authors, booksellers, librarians, and the media.

Demented and Sad, but Social: Blogging, Facebook, Twitter, MySpace, Google Wave, etc.

Does anyone really care about your company’s blog?
Which social media sites should your organization have a presence on? We’ll discuss the pros and cons of each, and in what online communities you are most likely to find your target audience.
Who should be responsible for managing your organization’s social media efforts?
How do you integrate social media networking into your traditional sales and marketing routine?
How much time should you spend on these activities each week?
Case studies and statistics:We’ll offer up some real numbers and examples to let you know what’s working, what isn’t, and why.
Extending your reach: How you can use social media for events + promos: booksignings; tours; sales; conferences; even acquiring.

BE-have: Social media’s rules of engagement.

See-Through Silos with Unlocked Doors: How and why to take your social media efforts organization-wide

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Kat Meyer

Next Chapter Communications

Kat Meyer is a long time veteran of the book publishing industry whose background includes both editorial and marketing experience working a diverse array of regional and national trade and academic publishers, including: Harcourt Brace, Communication Skill Builders, the University of Arizona Press, Rio Nuevo Publishers, and the RGU Group.

Kat is currently Chief Content Wrangler of Next Chapter Communications, where she revels in two of her favorite past times: all things bookish and all things social media! When not wearing her Next Chapter hat, Kat can can be found: * on Twitter tweeting away with her bookish & social media marketing tweeps about all things bookish and social media * writing about the coolest new kids on the digital book block in her series “The Digitizers” over at TeleRead * Chatting with book bloggers, reviewers, and other friendly movers and shakers in the book community at NetGalley’s bookish blog, Follow the Reader * or just blogging away at her own blog, TheBookishDilettante about some things bookish and some things whatnot.

Web site

Jesse McDougall

Catalyst Webworks

Jesse is a social media consultant and web programming geek living in the woods of Vermont because he can’t bring himself to leave the gardens and swimming holes. Currently, Jesse is co-owner of Catalyst Webworks—a web development and social media consulting firm in White River Junction, VT. In this role, Jesse travels the country teaching businesses and organizations how to tap into the power and audiences of social media without annoying or alienating their customers.

Before launching Catalyst Webworks, Jesse was the Web Editor at Chelsea Green Publishing, where he built the company’s web site and online marketing strategies. His social media work there was noticed and covered by Publisher’s Weekly, Book Business Magazine, Publishing Trends, Vermont’s Seven Days weekly, and the Independent Book Publisher’s Association.

Jesse is the author of several books about internet ventures including Expand Your Business Using eBay, and Start Your Own Blogging Business. He looks forward to the day he has time to take on more writing.