Future-Proofing Your Content and Workflows

Today’s content consumers are voracious omnivores. They want everything from print to Tweets to iPhone apps. Yet traditional content publishers are often dealing with production processes rooted in print practices that may be 10 to 40 years old. How can publishers prepare their company and their content for a more flexible and certain future – not just for eBook formats and devices, but for tomorrow’s technologies?

To create sustainable readership growth and market share, publishers must strategically leverage the right technologies to re-engineer traditional publishing supply chains and processes. XML-based ‘eFirst’ production processes are allowing publishers to free their content from device-specific formats and deliver digital content on-demand to readers’ medium of choice. But maximizing return from a comprehensive technology like XML requires multiple strategies and tools.

In this talk, Aptara looks at platforms and tools that allow subject matter experts to create in XML and efficiently manage the hand-off to all subsequent steps in an XML environment, with an emphasis on the cost of final deliverables. Focus is given to the differences in output targets, between print, web, eBook device, and mobile delivery, as well as cross-media and fast-publishing applications that are helping drive the ePublishing revolution. Learn how eFirst production can transform your production workflow for dynamic, multi-channel output, and uncover real opportunities for revenue growth and product development.

• Sponsored by Aptara