In 2009 the ebook hype got everyone on their toes. Most publishers took the bull by its horns and converted their print files to digital versions and made them available online. But this was just the start, the ‘wave the red flag’ strategy, a teaser that gave consumers a whiff of what ebook technology has to offer.
In 2010 and beyond, staying afloat in this super charged, fast paced industry is going to be a different ball game altogether. Publishers can no longer sit back and assume that their e-strategies are complete merely by converting print to PDF. They need to understand customer behavior, consumer needs, habits and preferences, and leverage technology to constantly innovate to provide superior quality offerings that maximize the value of their content in the digital medium. Publishing, as we know is rapidly evolving, and ‘plain ebooks’ were just the beginning. It is time to focus on the next generation of ebooks and ‘what we need to do next’! In the future, ebooks will see even more innovation and evolution. It will include rich media, animation, collaboration, social networking, learning tools, and much more.
In this presentation, we will look at some of the trends that we are seeing within the ebook industry as publishers push the envelope to the next generation of ebooks. We will look at how publishers are successfully managing change and the success that comes through constant innovation.
Sameer Shariff is a serial entrepreneur with a passion for turning ideas into real businesses.
As the founder and CEO of Impelsys Inc., Sameer drives Impelsys’ business vision, strategy, value and growth. Impelsys is his second start up and he has grown the company into a leader in online content delivery for the global publishing market. Impelsys’ products and services help over 300 publishers with their online content delivery strategy. Customers include major publishers Reed Elsevier, McGraw Hill, Wolters Kluwer, Thomson, Springer, Houghton Mifflin Harcourt to smaller publishers Marshall Cavendish, Benchmark Education and Prufrock Press.
Sameer is a graduate of the University of Pennsylvania, where he earned his BS degree in Entrepreneurial Management from the Wharton School of Business. He has served as a guest speaker at several industry events including Delhi Book Fair, O’Reilly TOC Conference 2009, International Digital Publishing Forum (IDPF): Digital Book 2009, Association of Educational Publishers (AEP) Summit and American Medical Publishers Association; and has been featured in Forbes, India Today, CMS Wire, Professional Publishing Report, Gilbane, Seybold Report and Silicon India among other publications.
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