To remain relevant, publishers need to embrace new ways to “handsell” books in the digital world and package their content to connect with readers. Join us as we share insights into the success of a digital marketing campaign by Harlequin Enterprises Limited and LibreDigital to promote the book Proof by Seduction by Courtney Milan. Learn how Harlequin used social media to enable readers to discover, review and recommend the book to others before it was published.
Bob Carlton loves readers, writers & the digital world that is emerging around us.
He is the VP & Publisher for Kirkus, an 80 year-old business that helps readers discover books & authors get their books discovered. In his more than 25 years in publishing, Bob has been an author, an avid reader – as well as playing executive roles at the forefront of digital publishing. He was part of the launch team for CourseSmart, the leading e-book company in higher education, which was founded and supported by the five leading publishers. Carlton was also senior vice president for business development at Thomson Learning (now Cengage), where he negotiated strategic relationships with several leading e-Learning companies to distribute the company’s offerings worldwide.
Carlton has also held senior positions with information providers and publishers such as Electronic Data Systems, WetFeet, News Corp, and Harcourt. He holds a Bachelor of Arts degree in marketing and statistics from Texas A&M University.
Malle Vallik is the Director of Digital Content & Social Media for Harlequin Enterprises Ltd. Her current focus is on establishing Harlequin as a leader in digital publishing for women. Her responsibilities include ebooks and downloadable audio. Harlequin leads the publishing industry by publishing its entire frontlist as ebooks as well as offering original editorial in programs like Spice Briefs, Silhouette Nocture Bites and Harlequin Historical Undone, enriched editions and prequels to many NYT bestsellers. Malle also concentrates on building Harlequin’s strong relationship with its consumer via social media like Myspace, Twitter, videos, podcasts, blogs and eHarlequin.com’s flourishing community.
Previous positions include editorial, sales and public relations. Malle is also the author of seven romance novels published under the pseudonym Molly Liholm. She is currently on the board of directors of the International Digital Publishing Forum and the National Association of College Textbook Stores New Media Solutions. She was selected “One of the Top 50 Women in Publishing” by BookBusiness Magazine, 2009.
Rob is a software product strategist and manager for start-up and established high-tech companies. He has created two start-ups and was responsible for product strategy at two established software companies which culminated in acquisitions by Oracle (2) and IBM (1). At LibreDigital, Rob is responsible for the advancement of software products and solutions related to the book publishing and retail industries. Prior to LibreDigital, Rob ran product strategy for the enterprise middleware division at Sun Microsystems.
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