For many publishers the addition of a digital distribution model is complex and challenging with seemingly as many roadblocks as opportunities. The benefits of reaching new audiences through new distribution channels are weighed against complex jargon-ridden technologies, concerns over rights management, and copyright theft, as well as the logistics and costs associated with a complex digital strategy. So, what is the rational approach to conquering these new frontiers? How can you track the opportunities on offer and respond to them rapidly and cost-effectively while still growing your core business? Although there is no magic bullet, we believe that by following a few basic principles, you can chart a course through the complexity and begin to realize the enormous potential of abundant new media delivery channels.
Marcus spent 12 years working as an archaeologist and photographer in the Middle East and South America before he began his career in the information world by microfilming historical documents for UMI/ProQuest. He then became Product Manager for K-12 at ProQuest and, and after four years in the K-12 space moved in to a role as Director of Publisher Relations, working primarily with journal and newspaper publishers.
After ten year with ProQuest he moved to Ingram Digital in 2007 where he was responsible for working with primarily academic and STM publishers that are moving in to the digital space. In this capacity he worked closely with the Coutts, MyiLibrary and Lightning Source teams to maximize the reach of content in the ever-changing digital information world.
In 2010 Marcus took on a new role heading up digital content development, in particular centered on Ingram’s CoreSource digital asset management product.
Kristi joined Ingram Book Company in 2001 as a buyer/publisher coordinator in Product Management. She spent 3 years managing inventory, including sales research, inventory analysis, replenishment, and front list buying. She then transitioned into the position of Product Systems Manager. As Product System Manager Kristi’s responsibilities included management of Ingram Book’s replenishment system, designing and implementing the Q4 inventory plan, and providing technical support to a department of 70 associates. Kristi led JDA Software’s customer interest group for Seasonal Profiling by Intellect from 2005 – 2007. She also served as Ingram’s product manager for Costco International.
Kristi moved to Ingram Digital in November 2007, where she was initially responsible for key account management across multiple Ingram Digital platforms. In 2008 she joined the Content Solutions team to focus on CoreSource, managing customer integrations, content distribution and product development.
Kristi holds a Bachelor of Arts in English from the University of Georgia.
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