Outside the Book Publishing Box

Albert Kurniadi (MagMe Media Inc.), Ken Huang (MagMe Media Inc.)
Products & Services
Location: Wilder (4th Floor)

We are all aware that the world of publishing is becoming increasingly digitized, and leading publishers like Hearst, Conde Nast, NewsCorp, Meredith and Time have joined forces to take advantage of the digital revolution. Transforming print media into digital media brings challenges but also incredible opportunities for exciting new ideas, development and growth.

We will discuss MagMe’s own experience as an upcoming player tackling the digital publishing industry and give you real examples of the challenges and opportunities that the company and its publishing partners have faced Learn how MagMe’s innovative online social reading platform delivers engaging information and entertainment to readers through new product and service offerings that better meet readers’ quickly evolving reading and interactive expectations and needs. In this session, MagMe’s Albert Kurniadi will explain how the company’s unique business model, digital reader and partnership with publishers has formed the foundation by which to increase profitability in times of transitional change. Discover how MagMe’s online social reading platform aims to attract and retain readers online, provide added value to advertisers and compliment publishers’ print materials.

While this session will mainly focus on interactive publications, book publishers will find relevant examples and new ‘outside-the-book publishing-box’ ideas that can be applied to the sector.

In this session we will explore and discuss:

  • Current and future digital initiatives being pioneered and how this will shape the publishing industry
  • Using, selecting and managing social media and the web to ‘re-package’ content and establish new channels of distribution
  • Protecting your brand image in the digital environment
  • How MagMe is addressing real issues and concerns publishers face in transforming their print material into digital format
  • Turning editorial content into unsold inventory and increasing online revenue through Interactive Advertisement Links (IAL)
  • The importance of customization and delivering reader specific content

Sponsored by MagMe Media Inc.

Photo of Albert Kurniadi

Albert Kurniadi

MagMe Media Inc.

Albert Kurniadi is the marketing director for MagMe. Prior to MagMe, Albert worked extensively as the online communications director for The Oaktree Foundation in Australia. He has in-depth experience working with social media in the digital publishing arena as well as the psychology behind current and emerging social media trends.

Ken Huang

MagMe Media Inc.

Ken Huang is the founder and president of MagMe. Prior to MagMe, Ken worked in operational management for Renault and has developed extensive online communication platform for various companies across Asia. He is now merging his online knowledge and passion for magazines and books to create an innovative digital publishing platform.

  • Ingram Content Group
  • Qualcomm
  • Copia
  • Impelsys Inc.
  • Innodata Isogen, Inc.
  • Adobe
  • Aptara
  • Baker & Taylor
  • Bowker
  • codeMantra
  • Connotate
  • Google
  • HP
  • LibreDigital
  • MagMe
  • Malloy
  • Mark Logic
  • oXygen XML Editor
  • Chuckwalla
  • Foxit Software
  • Jacquette Consulting
  • Jouve North America
  • Lulu
  • Marvell
  • Media Services Group
  • PubServ
  • Safari Books Online
  • Silverchair
  • Virtusales
  • Vitrium Systems
  • Smashwords, Inc.

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