Outside the Book Publishing Box

We are all aware that the world of publishing is becoming increasingly digitized, and leading publishers like Hearst, Conde Nast, NewsCorp, Meredith and Time have joined forces to take advantage of the digital revolution. Transforming print media into digital media brings challenges but also incredible opportunities for exciting new ideas, development and growth.

We will discuss MagMe’s own experience as an upcoming player tackling the digital publishing industry and give you real examples of the challenges and opportunities that the company and its publishing partners have faced Learn how MagMe’s innovative online social reading platform delivers engaging information and entertainment to readers through new product and service offerings that better meet readers’ quickly evolving reading and interactive expectations and needs. In this session, MagMe’s Albert Kurniadi will explain how the company’s unique business model, digital reader and partnership with publishers has formed the foundation by which to increase profitability in times of transitional change. Discover how MagMe’s online social reading platform aims to attract and retain readers online, provide added value to advertisers and compliment publishers’ print materials.

While this session will mainly focus on interactive publications, book publishers will find relevant examples and new ‘outside-the-book publishing-box’ ideas that can be applied to the sector.

In this session we will explore and discuss:

• Current and future digital initiatives being pioneered and how this will shape the publishing industry
• Using, selecting and managing social media and the web to ‘re-package’ content and establish new channels of distribution
• Protecting your brand image in the digital environment
• How MagMe is addressing real issues and concerns publishers face in transforming their print material into digital format
• Turning editorial content into unsold inventory and increasing online revenue through Interactive Advertisement Links (IAL)
• The importance of customization and delivering reader specific content

Sponsored by MagMe Media Inc.