The rising popularity of the web has changed the dynamics of the way businesses function. Business models that were once thought to be purely built on b2b relationships are experiencing the rapid transition to one that is more directly consumer oriented. In this session, Sameer will talk about this emerging phenomena, and the role that social media plays in reaching out to, and understanding your consumer, who, today affects your sales and revenues in more ways than you may be aware of.
Sameer Shariff is a serial entrepreneur with a passion for turning ideas into real businesses.
As the founder and CEO of Impelsys Inc., Sameer drives Impelsys’ business vision, strategy, value and growth. Impelsys is his second start up and he has grown the company into a leader in online content delivery for the global publishing market. Impelsys’ products and services help over 300 publishers with their online content delivery strategy. Customers include major publishers Reed Elsevier, McGraw Hill, Wolters Kluwer, Thomson, Springer, Houghton Mifflin Harcourt to smaller publishers Marshall Cavendish, Benchmark Education and Prufrock Press.
Sameer is a graduate of the University of Pennsylvania, where he earned his BS degree in Entrepreneurial Management from the Wharton School of Business. He has served as a guest speaker at several industry events including Delhi Book Fair, O’Reilly TOC Conference 2009, International Digital Publishing Forum (IDPF): Digital Book 2009, Association of Educational Publishers (AEP) Summit and American Medical Publishers Association; and has been featured in Forbes, India Today, CMS Wire, Professional Publishing Report, Gilbane, Seybold Report and Silicon India among other publications.
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