App Analytics, And Why The Publishing Industry Should Take Notice
Peter Collingridge of Enhanced Editions takes you on a whistle-stop tour of analytic tools available for the iPhone, and explains how Publishers can use this data to inform their digital strategies.
Peter Collingridge
Enhanced Editions
Peter Collingridge has 12 years experience in trade publishing, web, film, and digital marketing, working at Canongate Books, Screenbase Media and Apt Studio before co-founding Enhanced Editions.
He has been named as one of the “50 Most Influential” in publishing by the London Evening Standard, and shortlisted for the UK Publishing Entrepreneur of the Year.
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