Publishers are continually challenged to find ways to differentiate their content products in the mobile space. Discover how you can increase the value of your information using a new breed of technology Infrastructure that provides the tools for publishers to quickly build innovative mobile applications using location-based services, Information discovery, and context-aware delivery of content. We’ll review some of the challenges Publishers in supporting a large number of devices and eReader formats (with more to come) and the importance of having a flexible platform that can quickly adapt to device and format changes. Finally, we’ll suggest ways to maximize your product reach across mobile devices by leveraging open standards and toolsets.
Fernando Mesa is a Principal Technologist at Mark Logic Corporation, a leading provider of information infrastructure software. Mr. Mesa provides architectural leadership and technical direction to fortune 500 companies in the Media and Healthcare space. Prior to joining Mark Logic, Mr. Mesa worked at United Health Group, where he served as Vice President of Enterprise Architecture. He is a member of the CDISC/XML standards group and is a regular speaker at SOA, Media and XML conferences.
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Comments
Really not good. Treated audience as though they had never heard of mobile before. Did not get to relevence of Mark Logic until last 10 mins