As the market for e-books and mobile content grows, publishers are faced with the all important question of how to protect their content in the digital marketplace. Many publishers are turning to DRM as the solution without fully contemplating or realizing the impact these DRM decisions have on their customers.
Over the past decade, the music industry has relied almost exclusively on DRM technologies to protect digital content. Not only has DRM failed to protect content and prevent piracy, it has had the undesirable effect of alienating consumers.
This session will examine the mistakes made by the music industry and lessons that publishers can learn from those mistakes.
Topics will include:
Kirk is a seasoned digital media professional specializing in web publishing systems, SEO, and user experience. As principal of Oxford Media Works Kirk consults with clients on a range of issues related to web publishing and digital media strategies. Kirk shares his knowledge of web content management systems at WP Apprentice, an online training portal designed to help publishers use WordPress as a CMS.
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