DRM, Digital Content, and the Consumer Experience: Lessons Learned from the Music Industry

Kirk Biglione (Oxford Media Works)
General
Location: Odets (4th Floor)
Presentation: external link
Average rating: ****.
(4.75, 8 ratings)

As the market for e-books and mobile content grows, publishers are faced with the all important question of how to protect their content in the digital marketplace. Many publishers are turning to DRM as the solution without fully contemplating or realizing the impact these DRM decisions have on their customers.

Over the past decade, the music industry has relied almost exclusively on DRM technologies to protect digital content. Not only has DRM failed to protect content and prevent piracy, it has had the undesirable effect of alienating consumers.

This session will examine the mistakes made by the music industry and lessons that publishers can learn from those mistakes.

Topics will include:

  • The reality of DRM as a deterrent to piracy.
  • The effect withholding digital content has on preventing and encouraging piracy.
  • Consumer pricing expectations for digital content, including the fact that consumers consider DRM-protected content to be less valuable than unrestricted content.
  • Consumer frustration with incompatible devices, file formats, and DRM schemes.
  • The emergence of de-facto DRM standards (Apple’s FairPlay) and the impact that proprietary vendor standards can have on the marketplace.
  • The true cost of implementing DRM.
  • Piracy as an indicator of market demand.
  • Alternatives to traditional DRM.
Photo of Kirk Biglione

Kirk Biglione

Oxford Media Works

Kirk is a seasoned digital media professional specializing in web publishing systems, SEO, and user experience. As principal of Oxford Media Works Kirk consults with clients on a range of issues related to web publishing and digital media strategies. Kirk shares his knowledge of web content management systems at WP Apprentice, an online training portal designed to help publishers use WordPress as a CMS.

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Comments

Picture of Robert Collings
Robert Collings
03/12/2010 2:25am EST

As one who worked in the music biz for a decade and watched with some bemusement at major label behaviour, I have to say that is a fantastic presentation.

It is interesting thought that the DRM debate (argument?) seems to be an either/or proposition.

It would be great to see him back in 2011 extending this presentation beyond linear distribution methodologies, since that isn’t how punters consume digital content.

Picture of Brian O’Leary
Brian O’Leary
02/24/2010 2:26pm EST

In 45 minutes, every lesson you’d want to learn about the impact of DRM on the music and book businesses.

  • Ingram Content Group
  • Qualcomm
  • Copia
  • Impelsys Inc.
  • Innodata Isogen, Inc.
  • Adobe
  • Aptara
  • Baker & Taylor
  • Bowker
  • codeMantra
  • Connotate
  • Google
  • HP
  • LibreDigital
  • MagMe
  • Malloy
  • Mark Logic
  • oXygen XML Editor
  • Chuckwalla
  • Foxit Software
  • Jacquette Consulting
  • Jouve North America
  • Lulu
  • Marvell
  • Media Services Group
  • PubServ
  • Safari Books Online
  • Silverchair
  • Virtusales
  • Vitrium Systems
  • Smashwords, Inc.

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