TOC 2010 Schedule: Full Listing

Below are the confirmed and scheduled talks at TOC 2010 (schedule subject to change).

Customize Your Own Schedule

Create your own TOC schedule using the personal scheduler function. Mark the tutorials, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Monday, 02/22/2010

8:00am

Monday, 02/22/2010
Location: 4th Floor Foyer
Coffee (1h)

9:00am

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Monday, 02/22/2010
Workshop
Location: Broadway North (6th Floor)
Rana Sobhany (Independent)
Average rating: **...
(2.46, 13 ratings)
Mobile applications represent the next stage of evolution for computing and digital media. Emerging mobile markets will be bigger than the Web we already know, they’ll be worldwide, and they already have thriving built-in payment models. How do you plan and execute a strategy for delivering content to customers in mobile markets? Read more.
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Monday, 02/22/2010
Workshop
Location: Broadway South (6th Floor)
Joshua Tallent (eBook Architects, now Firebrand Technologies), Phil Frank (Hendrickson Publishers)
Average rating: ***..
(3.93, 14 ratings)
The number of eBook devices and reading applications is growing larger monthly. That can make it difficult to know how to format your eBooks in a way that works well across the board. We will cover the ins and outs of creating good-looking eBooks that work well on all the major platforms, including the Kindle, Sony Reader, Stanza on the iPhone, Adobe Digital Editions, and the Barnes & Noble nook. Read more.
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Monday, 02/22/2010
Workshop
Location: O'Neill (4th Floor)
Christopher Kenneally (Copyright Clearance Center), Dru Zuretti (Copyright Clearance Center), Ned May (Outsell)
Average rating: ****.
(4.33, 3 ratings)
Copyright in Motion is a 3-hour primer covering all that is important regarding copyright in today’s world of publishing. Read more.
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Monday, 02/22/2010
Workshop
Location: Odets (4th Floor)
Kassia Krozser (Booksquare.com), Kirk Biglione (Oxford Media Works)
Average rating: ****.
(4.33, 6 ratings)
Fact: Every author must have a website. Truth: Not every author has the technical or creative savvy required to achieve this goal. Read more.

1:30pm

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Monday, 02/22/2010
Workshop
Location: Broadway North (6th Floor)
Nilofer Merchant (Rubicon)
Average rating: **...
(2.14, 14 ratings)
It's obvious "business as usual" isn't working. All of us need to create new approaches that will win market share, create lasting value, and drive new profits for our organizations. Unfortunately, the tools for creating business solutions that work haven't changed in more than 20 years -- until now. This session shows you how to help your organization reimagine its future. Read more.
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Monday, 02/22/2010
Workshop
Location: Broadway South (6th Floor)
Adam Witwer (O'Reilly Media, Inc.), Keith Fahlgren (Safari Books Online)
Average rating: ***..
(3.20, 5 ratings)
In this time of growing, distributed teams, multiple versions, vendors, and formats, and digital sales, it has never been more important for publishers to actively manage their manuscripts as they move from author to production to post-production phases. This workshop will provide you with a concrete understanding of why digital files should be actively managed. Read more.
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Monday, 02/22/2010
Workshop
Location: O'Neill (4th Floor)
Brian O’Leary (Magellan Media), Ashley Gordon (Mockingbird Publishing)
Average rating: ***..
(3.25, 4 ratings)
Using print-on-demand (POD) technologies, publishers can keep content in digital form, avoiding waste and offering options that lower or avoid inventory expense. This session describes the state of the art in digital printing technology, offers a framework for evaluating when POD makes sense, and provides an interactive opportunity to compare current (conventional) practices against POD. Read more.
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Monday, 02/22/2010
Workshop
Location: Odets (4th Floor)
Mike Hendrickson (O'Reilly Media, Inc.)
Average rating: ****.
(4.00, 6 ratings)
This would go through some basic metrics of using Twitter and how Publishers can improve their reach, following or response. Actual publishers will be used as examples of what to do and what not to do. Read more.

3:30pm

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Monday, 02/22/2010
Workshop
Location: Broadway North (6th Floor)
Bill Kasdorf (Apex Content Solutions), Daniel Pitti (University of Virginia), Brad Inman (Vook), Peter B. Kaufman (Intelligent Television)
Average rating: **...
(2.12, 8 ratings)
Publishing isn't just about text and tiffs anymore. This tutorial will help you get a handle on the emerging standards and best practices for rich media: the file formats, metadata, and semantics that enable you to create intelligent images, audio, and video. The speakers will focus on significant, real-world projects in all areas that are paving the way to our rich media future. Read more.
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Monday, 02/22/2010
Workshop
Location: Broadway South (6th Floor)
Kat Meyer (O'Reilly Media, Inc. ), Jesse McDougall (Me)
Average rating: **...
(2.70, 10 ratings)
In spite of claims to the opposite by many gurus, experts and mavens--social media is not a get-customers-quick scheme. It is, however, a fantastic opportunity to slowly and consistently build meaningful relationships with readers, engage directly with publishing's movers and shakers, and participate in an active and passionate community of book lovers. Read more.
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Monday, 02/22/2010
Workshop
Location: O'Neill (4th Floor)
Cali Bush (O'Reilly Media, Inc.)
Average rating: ***..
(3.67, 3 ratings)
The real battleground for "Digital Rights Management" may turn out to be negotiating and managing contracts for selling digital content. Hear lessons learned from dozens of ebook and digital contracts (on both sides of the table). Read more.
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Monday, 02/22/2010
Workshop
Location: Odets (4th Floor)
Hadrien Gardeur (Feedbooks), Keith Fahlgren (Safari Books Online), Liza Daly (Safari Books Online)
Average rating: **...
(2.67, 3 ratings)
Discover an open standard for ebooks distribution on mobile devices. Read more.

5:30pm

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Monday, 02/22/2010
Location: 8th Floor Atrium
We're kicking off the conference with a no-host cocktail reception Monday evening on the 8th floor in the Atrium Lounge. Read more.

7:00pm

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Monday, 02/22/2010
Location: O'Neill (4th Floor)
Moderated by: Nick Weir-Williams, Senior Business Consultant, Publishing Technology
In the drive to monetize digital content, publishers are experimenting or considering strategies to drive customers to purchase their content, including offering some or all of the content free, either in total for a limited period of time, or in fragments to encourage purchase of full access. This session will consider actual examples from publishers who have tried this and discuss its efficacy. Read more.
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Monday, 02/22/2010
Location: Ziegfeld (4th Floor)
Moderated by: Fernando Mesa
Innovative publishers are using MarkLogic Server in the cloud to reduce costs, integrate disparate content workflows, and rapidly prototype new products. How will you compete? Join Mark Logic and Innodata-Isogen for a clear-headed conversation about the cloud. Moderated by Stephen Ryden-Lloyd, Senior Vice President, Innodata-Isogen, and Fernando Mesa, Principal Technologist, Mark Logic Read more.
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Monday, 02/22/2010
Location: Wilder (4th Floor)
Moderated by: Dianne Kennedy
This roundtable discussion is designed to engage magazine publishers and technology providers in a discussion about bring magazines to emerging eReader devices. Current eReader technologies are great for displaying books, but what about magazines? What are current delivery options? What are the limitations? What display capabilities are needed? What techcnology standards? Read more.
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Monday, 02/22/2010
Location: O'Neill, Odets, Wilder, Ziegfeld
Roundtable sessions provide face to face exposure to those interested in the same projects and concepts. Roundtables can be organized for individual projects or broader topics (best practices, digital content, standards). Roundtables are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic. Read more.

Tuesday, 02/23/2010

8:45am

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Tuesday, 02/23/2010
Location: Broadway Ballroom (6th Floor)
Peter Collingridge (Enhanced Editions)
Average rating: ***..
(3.78, 27 ratings)
Enhanced Editions was set up with the idea of tailor making ebooks for the iPhone. The first title was Nick Cave's Bunny Munro, followed by David Simon, creator of The Wire. Co-founder (and publishing native) Peter Collingridge explains who and what was involved, and the lessons learned along the way. Read more.

9:10am

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Tuesday, 02/23/2010
Location: Broadway Ballroom (6th Floor)
William Patry (Google, Inc. )
Average rating: ***..
(3.57, 23 ratings)
Industries who rely on copyright laws face a number of problems caused by by the disaggregation of their works (think CDs and newspapers) as well as the problems caused by the disintermediation of distribution chains. These problems are not, however, legal problems, but rather market problems, and they can only be solved by responding to market demands. Read more.

9:35am

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Tuesday, 02/23/2010
Location: Broadway Ballroom (6th Floor)
David "Skip" Prichard (Ingram Content Group Inc.)
Average rating: ****.
(4.33, 27 ratings)
The rapid pace of technology and its adoption by users has increased exponentially in the last few years. At the first O’Reilly TOC conference in June 2007, the Kindle was still on the horizon and mobile apps were just beginning to create buzz in the market. Read more.

9:55am

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Tuesday, 02/23/2010
Location: Broadway Ballroom (6th Floor)
Sameer Shariff (iPublishCentral)
Average rating: **...
(2.26, 23 ratings)
The rising popularity of the web has changed the dynamics of the way businesses function. Business models that were once thought to be purely built on b2b relationships are experiencing the rapid transition to one that is more directly consumer oriented. Read more.

10:00am

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Tuesday, 02/23/2010
Location: Broadway Ballroom (6th Floor)
Arianna Huffington (The Huffington Post)
Average rating: **...
(2.93, 28 ratings)
We hear it all the time: newspapers are dying, magazines are dying, book publishing is dying. But, like Mark Twain’s demise, these gloom and doom pronouncements are greatly exaggerated. The online explosion has actually created a renaissance in reading. Publishers just need to find new and innovative ways to reach these digitally-focused eyeballs. Read more.

10:45am

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Tuesday, 02/23/2010
General
Location: Broadway North (6th Floor)
Dominique Raccah (Sourcebooks)
Average rating: ****.
(4.24, 17 ratings)
Book publishers are now running two companies simultaneously, the (old media) company which is their current business (and most of their revenue stream) and a (new media) company with new and often different business models. There has never been more opportunity (or greater challenges) for book publishers. Read more.
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Tuesday, 02/23/2010
General
Location: Broadway South (6th Floor)
John Warren (RAND Corporation), Eric Frank (Flat World Knowledge), Frank Lyman (LibreDigital), Nicholas Smith (Agile Mind), Neeru Khosla (CK12 Foundation)
Average rating: ***..
(3.64, 14 ratings)
Technology is driving change in education as it is in publishing. This session examines the emerging future of digital textbooks in K-12 and higher education, including innovative texts that include multimedia, simulation models, and automated assessments, as well as business models such as open access, subscriptions, and bundling, that will allow publishers to survive and thrive in the future. Read more.
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Tuesday, 02/23/2010
General
Location: O'Neill (4th Floor)
Arthur Attwell (Electric Book Works)
Average rating: ***..
(3.00, 1 rating)
Existing rights structures and processes are often so clumsy and manual that innovating around them can leave startups in a tricky legal grey area, so innovation is more likely to happen outside the most litigious and highly regulated parts of the world like the US and Europe. Hear about new business and licensing models and what they mean for publishers. Read more.
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Tuesday, 02/23/2010
General
Location: Odets (4th Floor)
Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology), Michael Riordan (Open Publishing Lab at the Rochester Institute of Technology), David Cohn (Spot.Us), Dan Pacheco (BookBrewer.com)
Average rating: ****.
(4.00, 1 rating)
In order to survive in this time of radical change, research and development is becoming an integral part of the newspaper industry. This panel brings together the heads of three cutting-edge open source, news R&D projects (Spot.Us, Printcasting, and the Innovation News) to discuss their work and the alternative news publishing models they believe are the future of the news. Read more.
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Tuesday, 02/23/2010
Products & Services
Location: Ziegfeld (4th Floor)
Marcus Woodburn (Ingram Content Group Inc.), Kristi Gillis (Ingram Content Group Inc. )
Average rating: ****.
(4.00, 5 ratings)
For many publishers the addition of a digital distribution model is complex and challenging with as many roadblocks as opportunities. The benefits of reaching new audiences through new distribution channels are weighed against complex jargon-ridden technologies, concerns over rights management, and copyright theft, as well as the logistics and costs associated with a complex digital strategy. Read more.
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Tuesday, 02/23/2010
Products & Services
Location: Wilder (4th Floor)
Sameer Shariff (iPublishCentral)
Average rating: **...
(2.80, 5 ratings)
Epublishing began with plain ebooks. In the future an ebook will mean more than just a PDF version. Publishers need to leverage technology to constantly innovate and provide superior offerings like interactivity and community features that maximize the value of their content. This session will study industry trends as publishers are successfully adapting to change through constant innovation. Read more.

11:35am

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Tuesday, 02/23/2010
General
Location: Broadway North (6th Floor)
Liza Daly (Safari Books Online), Keith Fahlgren (Safari Books Online)
Average rating: ***..
(3.00, 7 ratings)
Forrester Research expects ereader sales to double in 2010. What choices are consumers being given today? This session will get you up to speed on what's come out in the last year and how and where consumers will be using the devices. Read more.
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Tuesday, 02/23/2010
General
Location: Broadway South (6th Floor)
Kassia Krozser (Booksquare.com), Angela James (Carina Press)
Average rating: ***..
(3.20, 10 ratings)
What if you shook up the publishing business model, re-evaluated the process, and focused on what really matters? What if publishing looked different? What if publishing did work? This workshop looks at how the digital publishing business model, how it works, myths and best practices, and the critical money questions. Read more.
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Tuesday, 02/23/2010
General
Location: O'Neill (4th Floor)
Caren Milloy (JISC Collections)
Average rating: ****.
(4.50, 6 ratings)
The aim of the presentation will be to share the snapshot of real- time evidence gathered in the JISC national ebooks observatory project (www.jiscebooksproject.org) and provide publishers and aggregators with practical recommendations that will help them to develop their ebook offerings to the education market. Read more.
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Tuesday, 02/23/2010
General
Location: Odets (4th Floor)
Brian O’Leary (Magellan Media)
Average rating: ****.
(4.25, 4 ratings)
In 2008, Magellan Media began monitoring file sharing on peer-to-peer sites to determine its impact on paid content sales. Using front-list titles from O'Reilly Media, the research to date has revealed a possible positive correlation between piracy and paid sales. This session will update the researching for O'Reilly titles and add results from other participants, including Thomas Nelson. Read more.
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Tuesday, 02/23/2010
Products & Services
Location: Ziegfeld (4th Floor)
Stephen Cohen (Innodata Isogen)
Average rating: ***..
(3.00, 2 ratings)
Discover how innovative companies are integrating semantic technologies into their publishing processes. We will discuss why, how, and where publishers are using semantic tools and examine their impact on the publishing process. Read more.
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Tuesday, 02/23/2010
Products & Services
Location: Wilder (4th Floor)
Nick Bogaty (Adobe)
Average rating: ***..
(3.50, 2 ratings)
Learn how the Adobe Digital Publishing Platform enables publishers to innovate to profitability by delivering engaging, visually immersive content experiences across screens. In this session, Adobe’s Nick Bogaty explains more about the platform, which includes Adobe Creative Suite 4, Adobe’s eBook solutions, and innovations in newspaper and magazine delivery. Read more.

1:40pm

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Tuesday, 02/23/2010
General
Location: Broadway North (6th Floor)
Chris Brogan (New Marketing Labs)
Average rating: **...
(2.75, 8 ratings)
Our first ever "real" book came out in August 2009. We weren't ready to trust our fate to traditional book publicity, so we took matters into our own hands. What we discovered is worth sharing: what worked, what failed, and what it did for our book. This session will focus on how social media served a book written by its reigning champs, and what we can teach you for your own success. Read more.
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Tuesday, 02/23/2010
General
Location: Broadway South (6th Floor)
Michael Mace (Rubicon Consulting)
Average rating: ****.
(4.47, 15 ratings)
The embrace of Amazon's Kindle, growing sales of ebooks, and the rise of smart mobile devices are creating a widespread belief that electronic publishing has finally arrived. But those same factors appeared to be aligned in 2000, just before the market collapsed. A look at the causes of that failure gives seven key insights on the future of e-publishing. Read more.
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Tuesday, 02/23/2010
General
Location: O'Neill (4th Floor)
Sarah Wendell (Smart Bitches, Trashy Books LLC), Malle Vallik (Harlequin Enterprises Ltd), Kate Dugan (Sony USA)
Average rating: ****.
(4.50, 2 ratings)
In the summer of 2009, a romance weblog collaborated with Sony and Harlequin LTD to place 30 Sony Readers into the hands of 30 novice ebook readers. Sarah Wendell, from Smart Bitches, Malle Vallik, Director of Digital Content for Harlequin, and Kate S. Dugan, Marketing Manager for the Sony Reader in the US and Canada, will share the key lessons learned from the experience. Read more.
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Tuesday, 02/23/2010
General
Location: Odets (4th Floor)
Edward Colleran (Copyright Clearance Center), Rafat Ali (paidContent.org), Sree Sreenivasan (Columbia University Graduate School of Journalism), Eric Schwartz (Mitchell Silberberg & Knupp LLP)
Average rating: **...
(2.33, 3 ratings)
User-generated content, social media users, and the relative ease of sharing digital content are changing the way the rightsholders and content users view copyright. “Rethinking Copyright for a Digital World” will address some of the legal, ethical and economical concerns facing both rightsholders and content users. Read more.
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Tuesday, 02/23/2010
Products & Services
Location: Ziegfeld (4th Floor)
Abe Murray (Google, Inc. )
Average rating: ****.
(4.67, 3 ratings)
Google is building an open ebook platform enabling consumers to buy and read ebooks wherever they are - on Google, on their device of choice, or through retail partners. User's ebooks are stored in their Google Books library, and accessible on the web (online and offline) as well as through many partner devices preserving user choice as we move into the world of cloud content. Read more.
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Tuesday, 02/23/2010
Products & Services
Location: Wilder (4th Floor)
Eric Freese (codeMantra, LLC)
Average rating: ***..
(3.00, 1 rating)
Today’s content consumers are voracious omnivores. They want everything from print to Tweets to iPhone apps. Yet traditional content publishers are often dealing with production processes rooted in print practices that may be 10 to 40 years old. How can publishers prepare their company and their content for a more flexible and certain future? Read more.

2:30pm

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Tuesday, 02/23/2010
General
Location: Broadway North (6th Floor)
Jane Litte (DearAuthor.com), Sarah Wendell (Smart Bitches, Trashy Books LLC), Angela James (Carina Press)
Average rating: ****.
(4.00, 8 ratings)
Three voracious readers will present what the consumer wants in terms of a point of sale experience, actual content, and post sale interaction. Read more.
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Tuesday, 02/23/2010
General
Location: Broadway South (6th Floor)
Sean Gargan (SAS Institute Inc), Kirsten Hamstra (SAS Institute Inc)
Average rating: ***..
(3.82, 11 ratings)
Social media adds a layer of complexity and opportunity to the marketing landscape. We will discuss how to evaluate, integrate, and measure social media within a corporate publishing environment. We’ll share the approach we took to building the foundation upon which our social media strategy is built and explore the realities of integrating social media into the marketing mix. Read more.
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Tuesday, 02/23/2010
General
Location: O'Neill (4th Floor)
Stephanie Williams (Department of State), Mandy Chalou (Department of State), Joseph Wicentowski (Department of State)
Average rating: *****
(5.00, 1 rating)
Embracing Government transparency, the Office of the Historian at the Department of State is publishing its entire archive of U.S. Government documents online. Adopting cutting-edge open source technologies, the Office has revamped its workflow and developed new digital publishing tools to enhance access to government documents. Read more.
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Tuesday, 02/23/2010
General
Location: Odets (4th Floor)
Kirk Biglione (Oxford Media Works)
Average rating: ****.
(4.75, 8 ratings)
When it comes to digital content everyone agrees that no one wants to make the same mistakes the music industry made. But what exactly were those mistakes, and what can be learned from them? Read more.
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Tuesday, 02/23/2010
Products & Services
Location: Ziegfeld (4th Floor)
Lokesh Seth (Connotate)
Data driven companies that rely on web content as a key ingredient to their success are in a race to reinvent themselves. Whether they build content products, monitor market and business intelligence, or simply aggregate data, they need a solution that can grow with their business and allow them to experience productivity gains, cost reductions, risk mitigation, and improved decision-making. Read more.
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Tuesday, 02/23/2010
Products & Services
Location: Wilder (4th Floor)
James Cathey (Qualcomm MEMS Technologies, Inc. )
Average rating: ***..
(3.00, 2 ratings)
Just as iPods changed how music is delivered and consumed, eReaders will have a similar effect on the written word. The largest differentiator in this market is the device's display which determines what kinds of content you can share as well as how long the device is powered. Technology must extend the life of content for publishers of color magazines, books, and newspapers. Read more.

4:00pm

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Tuesday, 02/23/2010
Location: Broadway Ballroom (6th Floor)
If you had five minutes on stage what would you say? What if you were only allotted 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Introduce a service? Teach a hack? We're going to find out when we try our first Ignite event at TOC 2010. Read more.

5:10pm

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Tuesday, 02/23/2010
Location: Broadway Ballroom (6th Floor)
Brewster Kahle (Internet Archive)
Average rating: ***..
(3.25, 12 ratings)
The widespread success of digital reading devices has proven that the world is ready to read books on screens. While the BookServer system is still in development by many players, this talk will demonstrate pieces working and discuss how it works. Read more.

5:30pm

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Tuesday, 02/23/2010
Location: Broadway Ballroom (6th Floor)
James Cathey (Qualcomm MEMS Technologies, Inc. )
Average rating: *....
(1.89, 9 ratings)
As the hottest devices of 2010, eReader display technology is providing the means for publishers to deliver color images, a glossy magazine experience, and video content. The most dynamic display technology will allow publishers to seek out new revenue streams and provide users with an unparalleled media experience. Read more.

5:40pm

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Tuesday, 02/23/2010
Location: Broadway Ballroom (6th Floor)
Jeff Gomez (Starlight Runner Entertainment)
Average rating: ***..
(3.56, 9 ratings)
In this keynote seminar Jeff Gomez, CEO of Starlight Runner and one of the world’s leading producers of global transmedia properties, will lay the groundwork toward developing methods, tools and business models that will generate new paradigms for publishers large and small. Read more.

6:00pm

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Tuesday, 02/23/2010
Location: Exhibit Hall - 6th Floor
Have a drink and mingle with fellow TOC participants and visit with sponsors during this informal evening event. Read more.

7:00pm

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Tuesday, 02/23/2010
Location: Broadway Ballroom (6th Floor)
Ray Kurzweil (Kurzweil Technologies, Inc.), Tim O'Reilly (O'Reilly Media, Inc.)
Average rating: ***..
(3.23, 13 ratings)
Our evening keynote will be a conversation between Ray Kurzweil, creator of the Blio e-reader, and Tim O'Reilly, founder and CEO of O'Reilly Media. Read more.

8:00pm

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Tuesday, 02/23/2010
Location: O'Neill (4th Floor)
Discussion forum for publishers using the ACUMEN ERP business system to support their operations. A representative of CyberWolf / ACUMEN will be on hand to participate. Topics to be determined based on publisher need but should generally reflect themes from the Tools of Change conference. Read more.
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Tuesday, 02/23/2010
Location: Odets (4th Floor)
Moderated by: John Warren
Emerging technologies are impacting teaching, learning, and creative expression in K-12, higher education, and professional learning. Join the moderator and panelists from the “The Future of Digital Textbooks” session in a lively roundtable discussion of the devices, business models, and technologies impacting education and textbook publishers. Read more.
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Tuesday, 02/23/2010
Location: Ziegfeld (4th Floor)
The mobile phone is the most prevalent consumer electronic device in Africa. Uptake has been, and continues to be, phenomenal. On a continent where the Kindle or iPad is simply not going see such high uptake, publishing to mobile phones holds huge potential for this "mobile-rich" but "book-poor" context. Join the moderator as he shares his experience of publishing m-novels in South Africa. Read more.
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Tuesday, 02/23/2010
Location: Wilder (4th Floor)
Moderated by: Jamey Graham
Come see visual search in action. In this demo session we will show the Ricoh Visual Search system: point an iPhone at a book, magazine or newspaper and view related digital information on the iPhone. No barcodes required; only plain text and images captured by a mobile device. We will also be discussing our Open Visual Search API so you can build your own system using your own content. Read more.
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Tuesday, 02/23/2010
Location: O'Neill, Odets, Wilder, Ziegfeld
Roundtable sessions provide face to face exposure to those interested in the same projects and concepts. Roundtables can be organized for individual projects or broader topics (best practices, digital content, standards). Roundtables are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic. Read more.

Wednesday, 02/24/2010

8:30am

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Wednesday, 02/24/2010
General
Location: Broadway North (6th Floor)
Average rating: ****.
(4.50, 2 ratings)
TOC Lightning Demos will give you invaluable insight into new technologies and up-and-coming companies that serve publishers. A snappy series of five-minute demonstrations, the event includes time to chat with presenters. Read more.
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Wednesday, 02/24/2010
General
Location: Broadway South (6th Floor)
Peter Costanzo (The Perseus Books Group), Rick Joyce (Perseus Books Group)
Average rating: ***..
(3.71, 14 ratings)
...because they haven't been asked like this before. The results of a survey of the current state of digital among independent publishers that aims to understand what they are actually doing, their highest priorities, and what their biggest unmet needs are, in this tipping point moment for publishing and digital. Read more.
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Wednesday, 02/24/2010
General
Location: O'Neill (4th Floor)
Bob Carlton (Kirkus Reviews)
Average rating: ****.
(4.67, 3 ratings)
Consumers are shifting their book reading habits at a rapid pace - they’re using social networking and websites to discover, recommend and purchase books and reading books on new mobile phones and ereading devices. For publishers to remain relevant, they need to embrace different ways to “handsell” books in the digital world and package their content to reach consumers both online and offline. Read more.
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Wednesday, 02/24/2010
General
Location: Odets (4th Floor)
Geoffrey Young (StopWatch Media)
Average rating: ****.
(4.50, 4 ratings)
What can a digital story look like when the publishing medium has internet access, the reader's location, and can be programmed page by page? This talk will examine a novel publishing experiment - a full graphic novel published exclusively on an iPhone that uses email, SMS, geolocation, and more to pull each reader into their own version of the story. Read more.
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Wednesday, 02/24/2010
Products & Services
Location: Ziegfeld (4th Floor)
Carrie O'Donnell (O'Donnell & Associates, LLC), Ed Keating (Software & Information Industry Association), Lara Oerter (BlackBoard Inc.)
Average rating: ****.
(4.00, 2 ratings)
Does digital content really make life easier for faculty and students? What new challenges does it create in the distribution process? Blackboard and research firm O’Donnell & Associates surveyed 250 stakeholders in the higher education content workflow, and they will share their findings on participants’ desired ways to find, access, adopt, and share content. Read more.
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Wednesday, 02/24/2010
Products & Services
Location: Wilder (4th Floor)
Albert Kurniadi (MagMe Media Inc.), Ken Huang (MagMe Media Inc.)
We are all aware that the world of publishing is becoming increasingly digitized, and leading publishers like Hearst, Conde Nast, NewsCorp, Meredith and Time have joined forces to take advantage of the digital revolution. Transforming print media into digital media brings challenges but also incredible opportunities for exciting new ideas, development and growth. Read more.

9:20am

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Wednesday, 02/24/2010
General
Location: Broadway North (6th Floor)
D.C. Denison (The Boston Globe)
Average rating: ***..
(3.88, 8 ratings)
Websites are commonly used to promote books, but ebooks enable a deeper integration between an ebook and the Internet. This 45-minute talk will examine one ebook/website project that attempts to push new levels of interactivity between ebook formats and the Web. Focus will be on both minimally connected devices (Kindle), and more Internet aware platforms (iPhone ereaders). Read more.
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Wednesday, 02/24/2010
General
Location: Broadway South (6th Floor)
Bob Pritchett (Logos Bible Software)
Average rating: *****
(5.00, 5 ratings)
Content prices are spiraling towards zero. We’ll look at how a leading digital publisher is maintaining premium prices in a category with unlimited free alternatives using network effects and solutions-oriented digital content. Custom data sets, controlled vocabularies, and community-building work together to support premium pricing. Read more.
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Wednesday, 02/24/2010
General
Location: O'Neill (4th Floor)
Andy Hunter (Electric Literature), Paul Morris (BOMB Magazine), Kelly Burdick (Melville House), Denise Oswald (Soft Skull Press), Alexandra Heifetz (N+1), James Yeh (Gigantic)
Average rating: **...
(2.67, 3 ratings)
What role will independent presses play in the future publishing landscape? How can independents use new technology and approaches to grow into that role? Read more.
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Wednesday, 02/24/2010
General
Location: Odets (4th Floor)
Angelina Ward (LexisNexis)
Average rating: ****.
(4.50, 6 ratings)
Go through a year of actual tangible examples, stories, and lessons from TOC 2009. See first-hand how tactics and social media lessons were applied to grow a niche publishing segment. Read more.
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Wednesday, 02/24/2010
Products & Services
Location: Ziegfeld (4th Floor)
Andy Weissberg (R.R. Bowker), Mike Ruel (R.R. Bowker)
In a crowded world of expanding choices for media, there are new ways to unite people with the content they seek in the format they need. Optimizing the discovery experience makes it all possible. Bowker’s Identifier Services provides bibliographic asset identification, title management, and marketing solutions designed to maximize reader discoverability and acquisition of books and media. Read more.
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Wednesday, 02/24/2010
Products & Services
Location: Wilder (4th Floor)
Fernando Mesa (Mark Logic)
Average rating: *....
(1.00, 1 rating)
Publishers are continually challenged to find ways to differentiate their content products in the mobile space. Discover how you can increase the value of your information using a new breed of technology Infrastructure that provides the tools for publishers to quickly build innovative mobile applications. Read more.

10:35am

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Wednesday, 02/24/2010
General
Location: Broadway North (6th Floor)
Dale Dougherty (Make/O'Reilly Media)
Average rating: ***..
(3.00, 1 rating)
To understand what Web 2.0 means for media companies, we have to realize that an important shift has taken place. In many respects, individuals are using the same technology that large media companies are using to communicate: web sites, blogs, Facebook, Twitter, etc. Consumers now see themselves as producers, creating and sharing media based on what they love doing. Read more.
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Wednesday, 02/24/2010
General
Location: Broadway South (6th Floor)
Peter Meyers (Citia)
Average rating: ****.
(4.00, 13 ratings)
Tired of vague talk about how digital books are gonna do things that aren’t possible in print? Pull up your chair and listen to 10 specific, ready-to-implement, digital book-enhancing features for publishers of all stripes. Read more.
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Wednesday, 02/24/2010
General
Location: O'Neill (4th Floor)
Allison Belan (Duke University Press), Bill Kasdorf (Apex Content Solutions), Scott Lubeck (Book Industry Study Group), Maureen McMahon (Kaplan Publishing)
Average rating: ***..
(3.86, 7 ratings)
If change is constant, why does it take so long? Four panelists from across the publishing landscape share their experiences, successful and otherwise, driving change within their organizations. We explore the myths and truths of change, offer anecdotal guidance and useful tactics, and discuss our successes and fruitful failures. Attendees will see how to create change in their own organizations. Read more.
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Wednesday, 02/24/2010
General
Location: Odets (4th Floor)
Jonathan Clark (Elsevier), Carlos de Paladella (Elsevier Iberoamerica)
Average rating: ****.
(4.00, 5 ratings)
Medical education is evolving. Passive absorption of delivered information is giving way to active learning, based on curiosity and problem solving. Big expensive textbooks are being replaced by resources built by teachers and students. This move to self-directed learning creates a new generation of more demanding students. Four stories illustrate the new environment for publishers in Europe. Read more.
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Wednesday, 02/24/2010
Products & Services
Location: Ziegfeld (4th Floor)
Bob Carlton (Kirkus Reviews), Malle Vallik (Harlequin Enterprises Ltd), Rob Beauchamp (LibreDigital)
To remain relevant, publishers need to embrace new ways to “handsell” books in the digital world and package their content to connect with readers. Join us as we share insights into the success of a digital marketing campaign by Harlequin Enterprises Limited and LibreDigital to promote the book Proof by Seduction by Courtney Milan. Read more.
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Wednesday, 02/24/2010
Products & Services
Location: Wilder (4th Floor)
As the book industry continues its fast paced evolution, strategic partners and tool sets are critical to the success of the publisher and the supply chain. Glen Hopkins – VP & General Manager of Advanced Printing Platforms/Solutions R&D and HP’s Global Media Business - will examine today’s publishing ecosystem. Read more.

11:25am

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Wednesday, 02/24/2010
General
Location: Broadway North (6th Floor)
Angela Bole (Book Industry Study Group, Inc.), Kelly Gallagher (RR Bowker)
Average rating: ***..
(3.86, 7 ratings)
Do you know what actual ebook consumers really think about purchasing and using ebooks and ereaders? Now’s your chance to find out! Over the course of nine months (Nov 2009 – July 2010) the Book Industry Study Group (BISG) is conducting a widespread survey of hundreds of ebook consumers with the goal of understanding real-time purchase and reading habits. Read more.
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Wednesday, 02/24/2010
General
Location: Broadway South (6th Floor)
Lisa Shannon (Wiley)
Average rating: ****.
(4.00, 1 rating)
Initially published in 1987 as a hardcover book, The Leadership Challenge has evolved into a multi-million dollar publishing franchise with a vibrant brand, multiple books, training materials, a website, online assessments, and a conference -- with more to come. This real life case study will tell an exciting story of business growth and transformation including a major shift to online revenue. Read more.
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Wednesday, 02/24/2010
General
Location: O'Neill (4th Floor)
Dave Thomas (Pragmatic Programmers, LLC), Andrew Hunt (Pragmatic Programmers, LLC)
Average rating: ****.
(4.60, 5 ratings)
We're two guys who know nothing about publishing, but know a whole bunch about creating agile and effective organizations and systems. And for the last seven years we've been having a blast creating award winning technical books. In this talk we'll describe how we do it, the principles that underly why we do it, and (with any luck) show you our toolchain in action. Read more.
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Wednesday, 02/24/2010
General
Location: Odets (4th Floor)
Christine Perey (PEREY Research & Consulting)
Average rating: ***..
(3.50, 2 ratings)
Yet another wave of technology is building momentum and will soon be upon us. This time it isn’t just technology looking for a problem to solve. Augmented Reality is a way of mixing digital information and the real world in a highly interactive manner and, though in its infancy, it is already proving to be useful. Read more.
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Wednesday, 02/24/2010
Products & Services
Location: Ziegfeld (4th Floor)
Scott Cook (codeMantra, LLC)
Average rating: **...
(2.67, 3 ratings)
While the traditional publishing process is under immense pressure to contain costs; increase flexibility; and reduce time to market, the expanding digital arena holds the promise for efficient real-time delivery, zero returns and access to both niche and global markets. Read more.
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Wednesday, 02/24/2010
Products & Services
Location: Wilder (4th Floor)
Alex Alexander (Foxit), Roger Diaz (Foxit Corporation)
Foxit examines the needs of PDF and e-document solutions for professional and personal use. The session focuses on two key areas, electronic documents and ereader technology. Come and enjoy a lively and informative presentation. Read more.

1:10pm

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Wednesday, 02/24/2010
Location: Broadway Ballroom (6th Floor)
Scott Sigler (Dark Øverlord Media)
Average rating: ***..
(3.89, 19 ratings)
Scott Sigler started giving away free podcast novels in 2005. He built an audience that landed him a five-book deal with Crown Publishing and soon hit the New York Times best-seller list. Scott skipped print-on-demand and instead started his own small press that sold out a 3,000-copy hardcover print run. Selling directly, he makes ten times more per unit than he makes from standard royalties. Read more.

1:35pm

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Wednesday, 02/24/2010
Location: Broadway Ballroom (6th Floor)
Frances Pinter (Bloomsbury Academic)
Average rating: **...
(2.59, 17 ratings)
This keynote looks at how the ‘long form publication’ (historically known as the book) could be funded in order to make the most of the ‘free at point of use’ opportunities of the Internet. Read more.

2:00pm

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Wednesday, 02/24/2010
Location: Broadway Ballroom (6th Floor)
Average rating: **...
(2.27, 15 ratings)
What influences consumers to purchase digital content? How does community impact recurring revenue? How does the consumer experience impact purchasing decisions? Read more.

2:10pm

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Wednesday, 02/24/2010
Location: Broadway Ballroom (6th Floor)
Ramy Habeeb (Kotobarabia)
Average rating: ****.
(4.15, 13 ratings)
An examination of the state of epublishing in the Arab World with a close look at the obstacles preventing the growth of the field, specifically the lack of organization and the lack of standardized numbering such as ISBNs. Additional challenges are the ambiguous laws regarding copyrights. This presentation will look at these challenges and potential solutions. Read more.

2:35pm

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Wednesday, 02/24/2010
Location: Broadway Ballroom (6th Floor)
Tim O'Reilly (O'Reilly Media, Inc.)
Average rating: ***..
(3.60, 10 ratings)
In this talk, Tim O'Reilly will outline some of the key competencies in distribution, marketing and sales that are required of publishers in the ebook era. Read more.
  • Ingram Content Group
  • Qualcomm
  • Copia
  • Impelsys Inc.
  • Innodata Isogen, Inc.
  • Adobe
  • Aptara
  • Baker & Taylor
  • Bowker
  • codeMantra
  • Connotate
  • Google
  • HP
  • LibreDigital
  • MagMe
  • Malloy
  • Mark Logic
  • oXygen XML Editor
  • Chuckwalla
  • Foxit Software
  • Jacquette Consulting
  • Jouve North America
  • Lulu
  • Marvell
  • Media Services Group
  • PubServ
  • Safari Books Online
  • Silverchair
  • Virtusales
  • Vitrium Systems
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the TOC Sponsor/Exhibitor Prospectus

For information on trade opportunities with O'Reilly conferences contact mediapartners@ oreilly.com

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

View a complete list of TOC contacts