TOC 2010 Schedule: Full Listing

Below are the confirmed and scheduled talks at TOC 2010 (schedule subject to change).

Customize Your Own Schedule

Create your own TOC schedule using the personal scheduler function. Mark the tutorials, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Monday, 02/22/2010

8:00am

Monday, 02/22/2010
Location: 4th Floor Foyer
Coffee (1h)

9:00am

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Monday, 02/22/2010
Workshop
Location: Broadway North
Joshua Tallent (eBook Architects), Phil Frank (Hendrickson Publishers)
The number of eBook devices and reading applications is growing larger monthly. That can make it difficult to know how to format your eBooks in a way that works well across the board. We will cover the ins and outs of creating good-looking eBooks that work well on all the major platforms, including the Kindle, Sony Reader, Stanza on the iPhone, Adobe Digital Editions, and the Barnes & Noble nook. Read more.
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Monday, 02/22/2010
Workshop
Location: Broadway South
Rana Sobhany (Independent)
Mobile applications represent the next stage of evolution for computing and digital media. Emerging mobile markets will be bigger than the Web we already know, they’ll be worldwide, and they already have thriving built-in payment models. How do you plan and execute a strategy for delivering content to customers in mobile markets? Read more.
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Monday, 02/22/2010
Workshop
Location: O'Neill
Christopher Kenneally (Copyright Clearance Center), Dru Zuretti (Copyright Clearance Center), Ned May (Outsell)
Copyright in Motion is a 3-hour primer covering all that is important regarding copyright in today’s world of publishing. Read more.
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Monday, 02/22/2010
Workshop
Location: Odets
Kassia Krozser (Booksquare.com), Kirk Biglione (Oxford Media Works)
This is a 3 hour workshop presented by Kassia Krozser of Booksquare and Kirk Biglione of Medialoper. More details to come soon. Read more.

12:30pm

Monday, 02/22/2010
Location: 8th Floor Atrium
Lunch (1h)

1:30pm

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Monday, 02/22/2010
Workshop
Location: Broadway North
Adam Witwer (O'Reilly Media, Inc.), Keith Fahlgren (Threepress Consulting Inc.)
In this time of growing, distributed teams, multiple versions, vendors, and formats, and digital sales, it has never been more important for publishers to actively manage their manuscripts as they move from author to production to post-production phases. This workshop will provide you with a concrete understanding of why digital files should be actively managed. Read more.
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Monday, 02/22/2010
Workshop
Location: Broadway South
Nilofer Merchant (Rubicon)
It's obvious "business as usual" isn't working. All of us need to create new approaches that will win market share, create lasting value, and drive new profits for our organizations. Unfortunately, the tools for creating business solutions that work haven't changed in more than 20 years -- until now. This session shows you how to help your organization reimagine its future. Read more.
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Monday, 02/22/2010
Workshop
Location: O'Neill
Brian O’Leary (Magellan Media), Ashley Gordon (Mockingbird Publishing)
Using print-on-demand (POD) technologies, publishers can keep content in digital form, avoiding waste and offering options that lower or avoid inventory expense. This session describes the state of the art in digital printing technology, offers a framework for evaluating when POD makes sense, and provides an interactive opportunity to compare current (conventional) practices against POD. Read more.
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Monday, 02/22/2010
Workshop
Location: Odets
Mike Hendrickson (O'Reilly Media, Inc.)
This would go through some basic metrics of using Twitter and how Publishers can improve their reach, following or response. Actual publishers will be used as examples of what to do and what not to do. Read more.

3:00pm

Monday, 02/22/2010
Location: 4th Floor Foyer
Afternoon Break (30m)

3:30pm

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Monday, 02/22/2010
Workshop
Location: Broadway North
Bill Kasdorf (Apex Content Solutions), Daniel Pitti (University of Virginia), Brad Inman (Vook), Peter B. Kaufman (Intelligent Television)
Publishing isn't just about text and tiffs anymore. This tutorial will help you get a handle on the emerging standards and best practices for rich media: the file formats, metadata, and semantics that enable you to create intelligent images, audio, and video. The speakers will focus on significant, real-world projects in all areas that are paving the way to our rich media future. Read more.
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Monday, 02/22/2010
Workshop
Location: Broadway South
Kat Meyer (Next Chapter Communications), Jesse McDougall (Catalyst Webworks)
In spite of claims to the opposite by many gurus, experts and mavens--social media is not a get-customers-quick scheme. It is, however, a fantastic opportunity to slowly and consistently build meaningful relationships with readers, engage directly with publishing's movers and shakers, and participate in an active and passionate community of book lovers. Read more.
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Monday, 02/22/2010
Workshop
Location: O'Neill
Cali Bush (O'Reilly Media, Inc.)
The real battleground for "Digital Rights Management" may turn out to be negotiating and managing contracts for selling digital content. Hear lessons learned from dozens of ebook and digital contracts (on both sides of the table). Read more.
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Monday, 02/22/2010
Workshop
Location: Odets
Hadrien Gardeur (Feedbooks), Keith Fahlgren (Threepress Consulting Inc.), Liza Daly (Threepress Consulting Inc.)
Discover an open standard for ebooks distribution on mobile devices. Read more.

5:30pm

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Monday, 02/22/2010
Location: 8th Floor Atrium
We're kicking off the conference with a no-host cocktail reception Monday evening on the 8th floor in the Atrium Lounge. Read more.

7:00pm

Monday, 02/22/2010
Location: O'Neill
TBC
Monday, 02/22/2010
Location: Odets
TBC
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Monday, 02/22/2010
Location: O'Neill, Odets, Wilder, Ziegfeld
Roundtable sessions provide face to face exposure to those interested in the same projects and concepts. Roundtables can be organized for individual projects or broader topics (best practices, digital content, standards). Roundtables are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic. Read more.

Tuesday, 02/23/2010

7:45am

Tuesday, 02/23/2010
Location: 4th Floor Foyer
Coffee (1h)

8:45am

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Tuesday, 02/23/2010
Location: Broadway Ballroom
Peter Collingridge (Enhanced Editions)
Enhanced Editions was set up with the idea of tailor making ebooks for the iPhone. The first title was Nick Cave's Bunny Munro, followed by David Simon, creator of The Wire. Co-founder (and publishing native) Peter Collingridge explains who and what was involved, and the lessons learned along the way. Read more.

9:10am

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Tuesday, 02/23/2010
Location: Broadway Ballroom
William Patry (Google, Inc. )
Keynote by William Patry. Senior Copyright Counsel, Google Inc. Read more.

9:35am

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Tuesday, 02/23/2010
Location: Broadway Ballroom
Skip Prichard (Ingram Content Group Inc.)
The rapid pace of technology and its adoption by users has increased exponentially in the last few years. At the first O’Reilly TOC conference in June 2007, the Kindle was still on the horizon and mobile apps were just beginning to create buzz in the market. Read more.

9:55am

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Tuesday, 02/23/2010
Location: Broadway Ballroom
Sameer Shariff (iPublishCentral)
More information coming soon! Read more.

10:00am

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Tuesday, 02/23/2010
Location: Broadway Ballroom
Arianna Huffington (The Huffington Post)
We hear it all the time: newspapers are dying, magazines are dying, book publishing is dying. But, like Mark Twain’s demise, these gloom and doom pronouncements are greatly exaggerated. The online explosion has actually created a renaissance in reading. Publishers just need to find new and innovative ways to reach these digitally-focused eyeballs. Read more.

10:15am

Tuesday, 02/23/2010
Location: Exhibit Hall - 6th Floor
Morning Break (30m)

10:45am

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Tuesday, 02/23/2010
General
Location: Broadway North
Dominique Raccah (Sourcebooks)
Book publishers are now running two companies simultaneously, the (old media) company which is their current business (and most of their revenue stream) and a (new media) company with new and often different business models. There has never been more opportunity (or greater challenges) for book publishers. Read more.
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Tuesday, 02/23/2010
General
Location: Broadway South
John Warren (RAND Corporation), Eric Frank (Flat World Knowledge), Frank Lyman (CourseSmart LLC), Nicholas Smith (Agile Mind), Neeru Khosla (CK12 Foundation)
Technology is driving change in education as it is in publishing. This session examines the emerging future of digital textbooks in K-12 and higher education, including innovative texts that include multimedia, simulation models, and automated assessments, as well as business models such as open access, subscriptions, and bundling, that will allow publishers to survive and thrive in the future. Read more.
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Tuesday, 02/23/2010
General
Location: O'Neill
Arthur Attwell (Electric Book Works)
Existing rights structures and processes are often so clumsy and manual that innovating around them can leave startups in a tricky legal grey area, so innovation is more likely to happen outside the most litigious and highly regulated parts of the world like the US and Europe. Hear about new business and licensing models and what they mean for publishers. Read more.
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Tuesday, 02/23/2010
General
Location: Odets
Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology), Michael Riordan (Open Publishing Lab at the Rochester Institute of Technology), David Cohn (Spot.Us), Dan Pacheco (Printcasting.com)
In order to survive in this time of radical change, research and development is becoming an integral part of the newspaper industry. This panel brings together the heads of three cutting-edge open source, news R&D projects (Spot.Us, Printcasting, and the Innovation News) to discuss their work and the alternative news publishing models they believe are the future of the news. Read more.
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Tuesday, 02/23/2010
Products & Services
Location: Ziegfeld
Marcus Woodburn (Ingram Content Group), Kristi Gillis (Ingram Content Group)
For many publishers the addition of a digital distribution model is complex and challenging with as many roadblocks as opportunities. The benefits of reaching new audiences through new distribution channels are weighed against complex jargon-ridden technologies, concerns over rights management, and copyright theft, as well as the logistics and costs associated with a complex digital strategy. Read more.
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Tuesday, 02/23/2010
Products & Services
Location: Wilder
Sameer Shariff (iPublishCentral)
Epublishing began with plain ebooks. In the future an ebook will mean more than just a PDF version. Publishers need to leverage technology to constantly innovate and provide superior offerings like interactivity and community features that maximize the value of their content. This session will study industry trends as publishers are successfully adapting to change through constant innovation. Read more.

11:35am

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Tuesday, 02/23/2010
General
Location: Broadway North
Brian O’Leary (Magellan Media)
In 2008, Magellan Media began monitoring file sharing on peer-to-peer sites to determine its impact on paid content sales. Using front-list titles from O'Reilly Media, the research to date has revealed a possible positive correlation between piracy and paid sales. This session will update the researching for O'Reilly titles and add results from other participants, including Thomas Nelson. Read more.
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Tuesday, 02/23/2010
General
Location: Broadway South
Kassia Krozser (Booksquare.com), Angela James (Carina Press)
What if you shook up the publishing business model, re-evaluated the process, and focused on what really matters? What if publishing looked different? What if publishing did work? This workshop looks at how the digital publishing business model, how it works, myths and best practices, and the critical money questions. Read more.
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Tuesday, 02/23/2010
General
Location: O'Neill
Caren Milloy (JISC Collections)
The aim of the presentation will be to share the snapshot of real- time evidence gathered in the JISC national ebooks observatory project (www.jiscebooksproject.org) and provide publishers and aggregators with practical recommendations that will help them to develop their ebook offerings to the education market. Read more.
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Tuesday, 02/23/2010
General
Location: Odets
Liza Daly (Threepress Consulting Inc.), Keith Fahlgren (Threepress Consulting Inc.)
Forrester Research expects ereader sales to double in 2010. What choices are consumers being given today? This session will get you up to speed on what's come out in the last year and how and where consumers will be using the devices. Read more.
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Tuesday, 02/23/2010
Products & Services
Location: Ziegfeld
Stephen Cohen (Innodata Isogen)
Discover how innovative companies are integrating semantic technologies into their publishing processes. We will discuss why, how, and where publishers are using semantic tools and examine their impact on the publishing process. Read more.
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Tuesday, 02/23/2010
Products & Services
Location: Wilder
Nick Bogaty (Adobe)
Learn how the Adobe Digital Publishing Platform enables publishers to innovate to profitability by delivering engaging, visually immersive content experiences across screens. In this session, Adobe’s Nick Bogaty explains more about the platform, which includes Adobe Creative Suite 4, Adobe’s eBook solutions, and innovations in newspaper and magazine delivery. Read more.

12:20pm

Tuesday, 02/23/2010
Location: 8th Floor Atrium
Lunch - Sponsored by codeMantra (1h 20m)

1:40pm

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Tuesday, 02/23/2010
General
Location: Broadway North
Chris Brogan (New Marketing Labs)
Our first ever "real" book came out in August 2009. We weren't ready to trust our fate to traditional book publicity, so we took matters into our own hands. What we discovered is worth sharing: what worked, what failed, and what it did for our book. This session will focus on how social media served a book written by its reigning champs, and what we can teach you for your own success. Read more.
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Tuesday, 02/23/2010
General
Location: Broadway South
Michael Mace (Rubicon Consulting)
The embrace of Amazon's Kindle, growing sales of ebooks, and the rise of smart mobile devices are creating a widespread belief that electronic publishing has finally arrived. But those same factors appeared to be aligned in 2000, just before the market collapsed. A look at the causes of that failure gives seven key insights on the future of e-publishing. Read more.
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Tuesday, 02/23/2010
General
Location: O'Neill
Sarah Wendell (Smart Bitches, Trashy Books LLC), Malle Vallik (Harlequin Enterprises Ltd), Kate Dugan (Sony USA)
In the summer of 2009, a romance weblog collaborated with Sony and Harlequin LTD to place 30 Sony Readers into the hands of 30 novice ebook readers. Sarah Wendell, from Smart Bitches, Malle Vallik, Director of Digital Content for Harlequin, and Kate S. Dugan, Marketing Manager for the Sony Reader in the US and Canada, will share the key lessons learned from the experience. Read more.
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Tuesday, 02/23/2010
General
Location: Odets
Edward Colleran (Copyright Clearance Center)
User-generated content, social media users, and the relative ease of sharing digital content are changing the way the rightsholders and content users view copyright. “Rethinking Copyright for a Digital World” will address some of the legal, ethical and economical concerns facing both rightsholders and content users. Read more.
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Tuesday, 02/23/2010
Products & Services
Location: Ziegfeld
Abe Murray (Google, Inc. )
Google is building an open ebook platform enabling consumers to buy and read ebooks wherever they are - on Google, on their device of choice, or through retail partners. User's ebooks are stored in their Google Books library, and accessible on the web (online and offline) as well as through many partner devices preserving user choice as we move into the world of cloud content. Read more.
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Tuesday, 02/23/2010
Products & Services
Location: Wilder
Eric Freese (Aptara)
Today’s content consumers are voracious omnivores. They want everything from print to Tweets to iPhone apps. Yet traditional content publishers are often dealing with production processes rooted in print practices that may be 10 to 40 years old. How can publishers prepare their company and their content for a more flexible and certain future? Read more.

2:30pm

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Tuesday, 02/23/2010
General
Location: Broadway North
By the time Tools of Change 2010 rolls around, Shortcovers, the mobile reading startup, will be 1 year old. This session breaks down the big lessons we’ve learned into 12 helpings of 180 seconds each (with 9 minutes for questions!) Fast-paced, entertaining, occasionally funny, data-rich, marketing-free -- it’s a dozen micro-case studies on what works and what doesn't in mobile reading. Read more.
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Tuesday, 02/23/2010
General
Location: Broadway South
Sean Gargan (SAS Institute Inc), Kirsten Hamstra (SAS Institute Inc)
Social media adds a layer of complexity and opportunity to the marketing landscape. We will discuss how to evaluate, integrate, and measure social media within a corporate publishing environment. We’ll share the approach we took to building the foundation upon which our social media strategy is built and explore the realities of integrating social media into the marketing mix. Read more.
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Tuesday, 02/23/2010
General
Location: O'Neill
Stephanie Williams (Department of State), Mandy Chalou (Department of State), Joseph Wicentowski (Department of State)
Embracing Government transparency, the Office of the Historian at the Department of State is publishing its entire archive of U.S. Government documents online. Adopting cutting-edge open source technologies, the Office has revamped its workflow and developed new digital publishing tools to enhance access to government documents. Read more.
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Tuesday, 02/23/2010
General
Location: Odets
Jane Litte (Dear Author), Sarah Wendell (Smart Bitches, Trashy Books LLC), Angela James (Carina Press)
Three voracious readers will present what the consumer wants in terms of a point of sale experience, actual content, and post sale interaction. Read more.
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Tuesday, 02/23/2010
Products & Services
Location: Ziegfeld
Lokesh Seth (Connotate)
Data driven companies that rely on web content as a key ingredient to their success are in a race to reinvent themselves. Whether they build content products, monitor market and business intelligence, or simply aggregate data, they need a solution that can grow with their business and allow them to experience productivity gains, cost reductions, risk mitigation, and improved decision-making. Read more.

3:15pm

Tuesday, 02/23/2010
Location: Exhibit Hall - 6th Floor
Afternoon Break - Sponsored by Adobe (45m)

4:00pm

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Tuesday, 02/23/2010
Location: Broadway Ballroom
If you had five minutes on stage what would you say? What if you were only allotted 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Introduce a service? Teach a hack? We're going to find out when we try our first Ignite event at TOC 2010. Read more.

5:10pm

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Tuesday, 02/23/2010
Location: Broadway Ballroom
Brewster Kahle (Internet Archive)
The widespread success of digital reading devices has proven that the world is ready to read books on screens. While the BookServer system is still in development by many players, this talk will demonstrate pieces working and discuss how it works. Read more.

5:30pm

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Tuesday, 02/23/2010
Location: Broadway Ballroom
James Cathey (Qualcomm MEMS Technologies, Inc. )
More information coming soon! Read more.

5:40pm

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Tuesday, 02/23/2010
Location: Broadway Ballroom
Jeff Gomez (Starlight Runner Entertainment)
In this keynote seminar Jeff Gomez, CEO of Starlight Runner and one of the world’s leading producers of global transmedia properties, will lay the groundwork toward developing methods, tools and business models that will generate new paradigms for publishers large and small. Read more.

6:00pm

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Tuesday, 02/23/2010
Location: Exhibit Hall - 6th Floor
Have a drink and mingle with fellow TOC participants and visit with sponsors during this informal evening event. Read more.

7:00pm

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Tuesday, 02/23/2010
Location: Broadway Ballroom
Ray Kurzweil (Kurzweil Technologies, Inc.), Tim O'Reilly (O'Reilly Media, Inc.)
Our evening keynote will be a conversation between Ray Kurzweil, creator of the Blio e-reader, and Tim O'Reilly, founder and CEO of O'Reilly Media. Read more.

8:00pm

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Tuesday, 02/23/2010
Location: Odets
Moderated by: John Warren
Emerging technologies are impacting teaching, learning, and creative expression in K-12, higher education, and professional learning. Join the moderator and panelists from the “The Future of Digital Textbooks” session in a lively roundtable discussion of the devices, business models, and technologies impacting education and textbook publishers. Read more.
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Tuesday, 02/23/2010
Location: O'Neill, Odets, Wilder, Ziegfeld
Roundtable sessions provide face to face exposure to those interested in the same projects and concepts. Roundtables can be organized for individual projects or broader topics (best practices, digital content, standards). Roundtables are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic. Read more.

Wednesday, 02/24/2010

7:30am

Wednesday, 02/24/2010
Location: 4th Floor Foyer
Coffee (1h)

8:30am

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Wednesday, 02/24/2010
General
Location: Broadway North
TOC Lightning Demos will give you invaluable insight into new technologies and up-and-coming companies that serve publishers. A snappy series of five-minute demonstrations, the event includes time to chat with presenters. Read more.
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Wednesday, 02/24/2010
General
Location: Broadway South
Rick Joyce (Perseus Books Group)
...because they haven't been asked like this before. The results of a survey of the current state of digital among independent publishers that aims to understand what they are actually doing, their highest priorities, and what their biggest unmet needs are, in this tipping point moment for publishing and digital. Read more.
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Wednesday, 02/24/2010
General
Location: O'Neill
Bob Carlton (LibreDigital)
Consumers are shifting their book reading habits at a rapid pace - they’re using social networking and websites to discover, recommend and purchase books and reading books on new mobile phones and ereading devices. For publishers to remain relevant, they need to embrace different ways to “handsell” books in the digital world and package their content to reach consumers both online and offline. Read more.
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Wednesday, 02/24/2010
General
Location: Odets
Julie Baher (Adobe), Andrew Day (Independent consultant)
In this talk, we’ll draw on our latest research, on how readers consume text on the latest digital devices (from the iPhone to the Kindle to the netbook), to make some surprising predictions about the impact of the digital revolution on such traditional publishing forms as the book, the magazine, the newspaper, the novel, and the article. Read more.
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Wednesday, 02/24/2010
Products & Services
Location: Ziegfeld
Diana Childress (Blackboard Inc.), Carrie O'Donnell (O'Donnell & Associates, LLC)
Does digital content really make life easier for faculty and students? What new challenges does it create in the distribution process? Blackboard and research firm O’Donnell & Associates surveyed 250 stakeholders in the higher education content workflow, and they will share their findings on participants’ desired ways to find, access, adopt, and share content. Read more.
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Wednesday, 02/24/2010
Products & Services
Location: Wilder
Albert Kurniadi (MagMe Media Inc.), Ken Huang (MagMe Media Inc.)
We are all aware that the world of publishing is becoming increasingly digitized, and leading publishers like Hearst, Conde Nast, NewsCorp, Meredith and Time have joined forces to take advantage of the digital revolution. Transforming print media into digital media brings challenges but also incredible opportunities for exciting new ideas, development and growth. Read more.

9:20am

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Wednesday, 02/24/2010
General
Location: Broadway North
D.C. Denison (The Boston Globe)
Websites are commonly used to promote books, but ebooks enable a deeper integration between an ebook and the Internet. This 45-minute talk will examine one ebook/website project that attempts to push new levels of interactivity between ebook formats and the Web. Focus will be on both minimally connected devices (Kindle), and more Internet aware platforms (iPhone ereaders). Read more.
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Wednesday, 02/24/2010
General
Location: Broadway South
Bob Pritchett (Logos Bible Software)
Content prices are spiraling towards zero. We’ll look at how a leading digital publisher is maintaining premium prices in a category with unlimited free alternatives using network effects and solutions-oriented digital content. Custom data sets, controlled vocabularies, and community-building work together to support premium pricing. Read more.
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Wednesday, 02/24/2010
General
Location: O'Neill
Andy Hunter (Electric Literature), Paul Morris (BOMB Magazine), Kelly Burdick (Melville House), Denise Oswald (Soft Skull Press), Alexandra Heifetz (N+1), James Yeh (Gigantic)
What role will independent presses play in the future publishing landscape? How can independents use new technology and approaches to grow into that role? Read more.
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Wednesday, 02/24/2010
General
Location: Odets
Angelina Ward (Syngress)
Go through a year of actual tangible examples, stories, and lessons from TOC 2009. See first-hand how tactics and social media lessons were applied to grow a niche publishing segment. Read more.
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Wednesday, 02/24/2010
Products & Services
Location: Ziegfeld
Andy Weissberg (R.R. Bowker), Mike Ruel (R.R. Bowker)
In a crowded world of expanding choices for media, there are new ways to unite people with the content they seek in the format they need. Optimizing the discovery experience makes it all possible. Bowker’s Identifier Services provides bibliographic asset identification, title management, and marketing solutions designed to maximize reader discoverability and acquisition of books and media. Read more.
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Wednesday, 02/24/2010
Products & Services
Location: Wilder
Fernando Mesa (Mark Logic Corporation)
Publishers are continually challenged to find ways to differentiate their content products in the mobile space. Discover how you can increase the value of your information using a new breed of technology Infrastructure that provides the tools for publishers to quickly build innovative mobile applications. Read more.

10:05am

Wednesday, 02/24/2010
Location: Exhibit Hall - 6th Floor
Morning Break (30m)

10:35am

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Wednesday, 02/24/2010
General
Location: Broadway North
Joe Wikert (O'Reilly Media, Inc.)
The publishing industry is currently caught up in the $9.99 ebook model popularized by Amazon's Kindle. It's time to quit whining about "the cheapening of our IP" and start thinking about new models with added value and larger revenue opportunities. Read more.
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Wednesday, 02/24/2010
General
Location: Broadway South
Allison Belan (Duke University Press), Bill Kasdorf (Apex Content Solutions), Maureen McMahon (Kaplan Publishing)
If change is constant, why does it take so long? Four panelists from across the publishing landscape share their experiences, successful and otherwise, driving change within their organizations. We explore the myths and truths of change, offer anecdotal guidance and useful tactics, and discuss our successes and fruitful failures. Attendees will see how to create change in their own organizations. Read more.
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Wednesday, 02/24/2010
General
Location: O'Neill
Peter Meyers (A New Kind of Book)
Tired of vague talk about how digital books are gonna do things that aren’t possible in print? Pull up your chair and listen to 10 specific, ready-to-implement, digital book-enhancing features for publishers of all stripes. Read more.
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Wednesday, 02/24/2010
General
Location: Odets
Jonathan Clark (Elsevier), Carlos de Paladella (Elsevier Iberoamerica)
Medical education is evolving. Passive absorption of delivered information is giving way to active learning, based on curiosity and problem solving. Big expensive textbooks are being replaced by resources built by teachers and students. This move to self-directed learning creates a new generation of more demanding students. Four stories illustrate the new environment for publishers in Europe. Read more.
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Wednesday, 02/24/2010
Products & Services
Location: Ziegfeld
Bob Carlton (LibreDigital), Malle Vallik (Harlequin Enterprises Ltd)
To remain relevant, publishers need to embrace new ways to “handsell” books in the digital world and package their content to connect with readers. Join us as we share insights into the success of a digital marketing campaign by Harlequin Enterprises Limited and LibreDigital to promote the book Proof by Seduction by Courtney Milan. Read more.
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Wednesday, 02/24/2010
Products & Services
Location: Wilder
As the book industry continues its fast paced evolution, strategic partners and tool sets are critical to the success of the publisher and the supply chain. Glen Hopkins – VP & General Manager of Advanced Printing Platforms/Solutions R&D and HP’s Global Media Business - will examine today’s publishing ecosystem. Read more.

11:25am

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Wednesday, 02/24/2010
General
Location: Broadway North
Angela Bole (Book Industry Study Group, Inc.), Kelly Gallagher (R R Bowker)
Do you know what actual ebook consumers really think about purchasing and using ebooks and ereaders? Now’s your chance to find out! Over the course of nine months (Nov 2009 – July 2010) the Book Industry Study Group (BISG) is conducting a widespread survey of hundreds of ebook consumers with the goal of understanding real-time purchase and reading habits. Read more.
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Wednesday, 02/24/2010
General
Location: Broadway South
Dave Thomas (Pragmatic Programmers, LLC), Andrew Hunt (Pragmatic Programmers, LLC)
We're two guys who know nothing about publishing, but know a whole bunch about creating agile and effective organizations and systems. And for the last seven years we've been having a blast creating award winning technical books. In this talk we'll describe how we do it, the principles that underly why we do it, and (with any luck) show you our toolchain in action. Read more.
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Wednesday, 02/24/2010
General
Location: O'Neill
Lisa Shannon (Wiley)
Initially published in 1987 as a hardcover book, The Leadership Challenge has evolved into a multi-million dollar publishing franchise with a vibrant brand, multiple books, training materials, a website, online assessments, and a conference -- with more to come. This real life case study will tell an exciting story of business growth and transformation including a major shift to online revenue. Read more.
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Wednesday, 02/24/2010
General
Location: Odets
Christine Perey (PEREY Research & Consulting)
Yet another wave of technology is building momentum and will soon be upon us. This time it isn’t just technology looking for a problem to solve. Augmented Reality is a way of mixing digital information and the real world in a highly interactive manner and, though in its infancy, it is already proving to be useful. Read more.
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Wednesday, 02/24/2010
Products & Services
Location: Ziegfeld
Scott Cook (CodeMantra, LLC)
While the traditional publishing process is under immense pressure to contain costs; increase flexibility; and reduce time to market, the expanding digital arena holds the promise for efficient real-time delivery, zero returns and access to both niche and global markets. Read more.

12:10pm

Wednesday, 02/24/2010
Location: 8th Floor Atrium
Lunch - Sponsored by Baker & Taylor (1h)

1:10pm

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Wednesday, 02/24/2010
Location: Broadway Ballroom
Scott Sigler (Dark Øverlord Media)
Scott Sigler started giving away free podcast novels in 2005. He built an audience that landed him a five-book deal with Crown Publishing and soon hit the New York Times best-seller list. Scott skipped print-on-demand and instead started his own small press that sold out a 3,000-copy hardcover print run. Selling directly, he makes ten times more per unit than he makes from standard royalties. Read more.

1:35pm

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Wednesday, 02/24/2010
Location: Broadway Ballroom
Frances Pinter (Bloomsbury Academic)
This keynote looks at how the ‘long form publication’ (historically known as the book) could be funded in order to make the most of the ‘free at point of use’ opportunities of the Internet. Read more.

2:10pm

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Wednesday, 02/24/2010
Location: Broadway Ballroom
Ramy Habeeb (Kotobarabia)
An examination of the state of epublishing in the Arab World with a close look at the obstacles preventing the growth of the field, specifically the lack of organization and the lack of standardized numbering such as ISBNs. Additional challenges are the ambiguous laws regarding copyrights. This presentation will look at these challenges and potential solutions. Read more.

2:35pm

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Wednesday, 02/24/2010
Location: Broadway Ballroom
Tim O'Reilly (O'Reilly Media, Inc.)
Keynote by Tim O'Reilly, founder and CEO of O'Reilly Media. Read more.
  • Ingram Content Group
  • Qualcomm
  • Impelsys Inc.
  • Innodata Isogen, Inc.
  • Adobe
  • Aptara
  • Baker & Taylor
  • Blackboard
  • Bowker
  • codeMantra
  • Connotate
  • Google
  • HP
  • LibreDigital
  • MagMe
  • Malloy
  • Mark Logic
  • oXygen XML Editor
  • Foxit Software
  • Jacquette Consulting
  • Jouve North America
  • Media Services Group
  • PubServ
  • Safari Books Online
  • Silverchair
  • Virtusales
  • Vitrium Systems
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the TOC Sponsor/Exhibitor Prospectus

For information on trade opportunities with O'Reilly conferences contact mediapartners@ oreilly.com

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

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