TOC 2010 Schedule

Below are the confirmed and scheduled talks at TOC 2010 (schedule subject to change).

Customize Your Own Schedule

Create your own TOC schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Topics

Broadway North (6th Floor)
Add Selling in Mobile Markets to your personal schedule
9:00am Selling in Mobile Markets Rana Sobhany (Independent)
Add Reinvent as an Economic Necessity to your personal schedule
1:30pm Reinvent as an Economic Necessity Nilofer Merchant (Rubicon)
Add Rich Media Roundup: Promising Projects, Emerging Standards to your personal schedule
3:30pm Rich Media Roundup: Promising Projects, Emerging Standards Bill Kasdorf (Apex Content Solutions), Daniel Pitti (University of Virginia), Brad Inman (Vook), Peter B. Kaufman (Intelligent Television)
Broadway South (6th Floor)
Add Practical Ebook Formatting: Limitations and Optimizations to your personal schedule
9:00am Practical Ebook Formatting: Limitations and Optimizations Joshua Tallent (eBook Architects, now Firebrand Technologies), Phil Frank (Hendrickson Publishers)
Add Using Open Source Tools for DAM and Production Workflow Management to your personal schedule
1:30pm Using Open Source Tools for DAM and Production Workflow Management Adam Witwer (O'Reilly Media, Inc.), Keith Fahlgren (Safari Books Online)
Add The Slow Marketing Movement: A Social Media Workshop for the Bookish to your personal schedule
3:30pm The Slow Marketing Movement: A Social Media Workshop for the Bookish Kat Meyer (O'Reilly Media, Inc. ), Jesse McDougall (Me)
O'Neill (4th Floor)
Add Copyright-in-Motion to your personal schedule
9:00am Copyright-in-Motion Christopher Kenneally (Copyright Clearance Center), Dru Zuretti (Copyright Clearance Center), Ned May (Outsell)
Add Digital Printing to your personal schedule
1:30pm Digital Printing Brian O’Leary (Magellan Media), Ashley Gordon (Mockingbird Publishing)
Odets (4th Floor)
Add Building Author Pages to your personal schedule
9:00am Building Author Pages Kassia Krozser (Booksquare.com), Kirk Biglione (Oxford Media Works)
Add Twitter Scorecard for Publishers to your personal schedule
1:30pm Twitter Scorecard for Publishers Mike Hendrickson (O'Reilly Media, Inc.)
Add Open Publication Distribution System to your personal schedule
3:30pm Open Publication Distribution System Hadrien Gardeur (Feedbooks), Keith Fahlgren (Safari Books Online), Liza Daly (Safari Books Online)
12:30pm Lunch
Room: 8th Floor Atrium
Add Opening Cocktail Hour to your personal schedule
5:30pm Opening Reception
Room: 8th Floor Atrium
Opening Cocktail Hour
8:00am Coffee
Room: 4th Floor Foyer
3:00pm Afternoon Break
Room: 4th Floor Foyer
Add Roundtables to your personal schedule
7:00pm Plenary
Room: O'Neill, Odets, Wilder, Ziegfeld
Roundtables
9:00am-12:30pm (3h 30m) Workshop
Selling in Mobile Markets
Rana Sobhany (Independent)
Mobile applications represent the next stage of evolution for computing and digital media. Emerging mobile markets will be bigger than the Web we already know, they’ll be worldwide, and they already have thriving built-in payment models. How do you plan and execute a strategy for delivering content to customers in mobile markets?
1:30pm-3:00pm (1h 30m) Workshop
Reinvent as an Economic Necessity
Nilofer Merchant (Rubicon)
It's obvious "business as usual" isn't working. All of us need to create new approaches that will win market share, create lasting value, and drive new profits for our organizations. Unfortunately, the tools for creating business solutions that work haven't changed in more than 20 years -- until now. This session shows you how to help your organization reimagine its future.
3:30pm-5:00pm (1h 30m) Workshop
Rich Media Roundup: Promising Projects, Emerging Standards
Bill Kasdorf (Apex Content Solutions) et al
Publishing isn't just about text and tiffs anymore. This tutorial will help you get a handle on the emerging standards and best practices for rich media: the file formats, metadata, and semantics that enable you to create intelligent images, audio, and video. The speakers will focus on significant, real-world projects in all areas that are paving the way to our rich media future.
9:00am-12:30pm (3h 30m) Workshop
Practical Ebook Formatting: Limitations and Optimizations
Joshua Tallent (eBook Architects, now Firebrand Technologies) et al
The number of eBook devices and reading applications is growing larger monthly. That can make it difficult to know how to format your eBooks in a way that works well across the board. We will cover the ins and outs of creating good-looking eBooks that work well on all the major platforms, including the Kindle, Sony Reader, Stanza on the iPhone, Adobe Digital Editions, and the Barnes & Noble nook.
1:30pm-3:00pm (1h 30m) Workshop
Using Open Source Tools for DAM and Production Workflow Management
Adam Witwer (O'Reilly Media, Inc.) et al
In this time of growing, distributed teams, multiple versions, vendors, and formats, and digital sales, it has never been more important for publishers to actively manage their manuscripts as they move from author to production to post-production phases. This workshop will provide you with a concrete understanding of why digital files should be actively managed.
3:30pm-5:00pm (1h 30m) Workshop
The Slow Marketing Movement: A Social Media Workshop for the Bookish
Kat Meyer (O'Reilly Media, Inc. ) et al
In spite of claims to the opposite by many gurus, experts and mavens--social media is not a get-customers-quick scheme. It is, however, a fantastic opportunity to slowly and consistently build meaningful relationships with readers, engage directly with publishing's movers and shakers, and participate in an active and passionate community of book lovers.
9:00am-12:30pm (3h 30m) Workshop
Copyright-in-Motion
Christopher Kenneally (Copyright Clearance Center) et al
Copyright in Motion is a 3-hour primer covering all that is important regarding copyright in today’s world of publishing.
1:30pm-3:00pm (1h 30m) Workshop
Digital Printing
Brian O’Leary (Magellan Media) et al
Using print-on-demand (POD) technologies, publishers can keep content in digital form, avoiding waste and offering options that lower or avoid inventory expense. This session describes the state of the art in digital printing technology, offers a framework for evaluating when POD makes sense, and provides an interactive opportunity to compare current (conventional) practices against POD.
3:30pm-5:00pm (1h 30m) Workshop
Ebook Contracts: Critical Terms and Lessons Learned from Both Sides of the Table
Cali Bush (O'Reilly Media, Inc.)
The real battleground for "Digital Rights Management" may turn out to be negotiating and managing contracts for selling digital content. Hear lessons learned from dozens of ebook and digital contracts (on both sides of the table).
9:00am-12:30pm (3h 30m) Workshop
Building Author Pages
Kassia Krozser (Booksquare.com) et al
Fact: Every author must have a website. Truth: Not every author has the technical or creative savvy required to achieve this goal.
1:30pm-3:00pm (1h 30m) Workshop
Twitter Scorecard for Publishers
Mike Hendrickson (O'Reilly Media, Inc.)
This would go through some basic metrics of using Twitter and how Publishers can improve their reach, following or response. Actual publishers will be used as examples of what to do and what not to do.
3:30pm-5:00pm (1h 30m) Workshop
Open Publication Distribution System
Hadrien Gardeur (Feedbooks) et al
Discover an open standard for ebooks distribution on mobile devices.
12:30pm-1:30pm (1h)
Break: Lunch
5:30pm-6:30pm (1h) Event
Opening Cocktail Hour
We're kicking off the conference with a no-host cocktail reception Monday evening on the 8th floor in the Atrium Lounge.
8:00am-9:00am (1h)
Break: Coffee
3:00pm-3:30pm (30m)
Break: Afternoon Break
7:00pm-10:00pm (3h) Event
Roundtables
Roundtable sessions provide face to face exposure to those interested in the same projects and concepts. Roundtables can be organized for individual projects or broader topics (best practices, digital content, standards). Roundtables are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic.
  • Ingram Content Group
  • Qualcomm
  • Copia
  • Impelsys Inc.
  • Innodata Isogen, Inc.
  • Adobe
  • Aptara
  • Baker & Taylor
  • Bowker
  • codeMantra
  • Connotate
  • Google
  • HP
  • LibreDigital
  • MagMe
  • Malloy
  • Mark Logic
  • oXygen XML Editor
  • Chuckwalla
  • Foxit Software
  • Jacquette Consulting
  • Jouve North America
  • Lulu
  • Marvell
  • Media Services Group
  • PubServ
  • Safari Books Online
  • Silverchair
  • Virtusales
  • Vitrium Systems
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the TOC Sponsor/Exhibitor Prospectus

For information on trade opportunities with O'Reilly conferences contact mediapartners@ oreilly.com

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

View a complete list of TOC contacts