TOC 2010 Schedule

Below are the confirmed and scheduled talks at TOC 2010 (schedule subject to change).

Customize Your Own Schedule

Create your own TOC schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Broadway North (6th Floor)
Add Networked, Mobile, & Landlocked: Current Ereaders to your personal schedule
11:35am Networked, Mobile, & Landlocked: Current Ereaders Liza Daly (Safari), Keith Fahlgren (Safari Books Online)
Add Hacking the Hallowed - Book Promotion off the Cuff to your personal schedule
1:40pm Hacking the Hallowed - Book Promotion off the Cuff Chris Brogan (New Marketing Labs)
Add Essentials of Digital Books from the Consumer's Point of View to your personal schedule
2:30pm Essentials of Digital Books from the Consumer's Point of View Jane Litte (DearAuthor.com), Sarah Wendell (Smart Bitches, Trashy Books LLC), Angela James (Carina Press)
Broadway South (6th Floor)
Add The Future of Digital Textbooks to your personal schedule
10:45am The Future of Digital Textbooks John Warren (RAND Corporation), Eric Frank (Flat World Knowledge), Frank Lyman (LibreDigital), Nicholas Smith (Agile Mind), Neeru Khosla (CK12 Foundation)
Add A Different Model: Building a Digital Publishing House to your personal schedule
11:35am A Different Model: Building a Digital Publishing House Kassia Krozser (Booksquare.com), Angela James (Carina Press)
Add Creating a Practical Social Media Strategy for Authors, Customers, and Colleagues: A Case Study to your personal schedule
2:30pm Creating a Practical Social Media Strategy for Authors, Customers, and Colleagues: A Case Study Sean Gargan (SAS Institute Inc), Kirsten Hamstra (SAS Institute Inc)
O'Neill (4th Floor)
Add Quick, Easy, Online Licenses to your personal schedule
10:45am Quick, Easy, Online Licenses Arthur Attwell (Electric Book Works)
Add Test Driving the Digital Reading Experience to your personal schedule
1:40pm Test Driving the Digital Reading Experience Sarah Wendell (Smart Bitches, Trashy Books LLC), Malle Vallik (Harlequin Enterprises Ltd), Kate Dugan (Sony USA)
Add Open Government Comes to the Department of State: The Office of the Historian’s Digital Publishing Revolution to your personal schedule
2:30pm Open Government Comes to the Department of State: The Office of the Historian’s Digital Publishing Revolution Stephanie Williams (Department of State), Mandy Chalou (Department of State), Joseph Wicentowski (Department of State)
Wilder (4th Floor)
Add The Next Generation of Ebooks - Invent It or Witness It! to your personal schedule
10:45am The Next Generation of Ebooks - Invent It or Witness It! Sameer Shariff (iPublishCentral)
Add Future-Proofing Your Content and Workflows to your personal schedule
1:40pm Future-Proofing Your Content and Workflows Eric Freese (codeMantra, LLC)
Odets (4th Floor)
Add Rewiring Journalism: Open Source Models, Software, and Workflows to your personal schedule
10:45am Rewiring Journalism: Open Source Models, Software, and Workflows Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology), Michael Riordan (Open Publishing Lab at the Rochester Institute of Technology), David Cohn (Spot.Us), Dan Pacheco (BookBrewer.com)
Add The Impact of P2P File Distribution on Paid Content Sales to your personal schedule
11:35am The Impact of P2P File Distribution on Paid Content Sales Brian O’Leary (Magellan Media)
Add Rethinking Copyright for the Digital World to your personal schedule
1:40pm Rethinking Copyright for the Digital World Edward Colleran (Copyright Clearance Center), Rafat Ali (paidContent.org), Sree Sreenivasan (Columbia University Graduate School of Journalism), Eric Schwartz (Mitchell Silberberg & Knupp LLP)
Ziegfeld (4th Floor)
Add The Ebook Supply Chain: The Case for 3rd Party Digital Logistics to your personal schedule
10:45am The Ebook Supply Chain: The Case for 3rd Party Digital Logistics Marcus Woodburn (Ingram Content Group Inc.), Kristi Gillis (Ingram Content Group Inc. )
Add Empowering the Publishing Process with Semantic Technologies to your personal schedule
11:35am Empowering the Publishing Process with Semantic Technologies Stephen Cohen (Innodata Isogen)
Add Consumers in the Cloud - Google and Digital Books to your personal schedule
1:40pm Consumers in the Cloud - Google and Digital Books Abe Murray (Google, Inc. )
Add Enhancing the Ebook to your personal schedule
8:45am Plenary
Room: Broadway Ballroom (6th Floor)
Enhancing the Ebook Peter Collingridge (Enhanced Editions)
Add Law Is Not a Business Solution to your personal schedule
9:10am Plenary
Room: Broadway Ballroom (6th Floor)
Law Is Not a Business Solution William Patry (Google, Inc. )
Add Are Ebooks Dead? to your personal schedule
9:35am Plenary
Room: Broadway Ballroom (6th Floor)
Are Ebooks Dead? David "Skip" Prichard (Ingram Content Group Inc.)
Add The New Dynamics of Publishing to your personal schedule
9:55am Plenary
Room: Broadway Ballroom (6th Floor)
The New Dynamics of Publishing Sameer Shariff (iPublishCentral)
Add Publishing is Dead; Long Live Publishing! to your personal schedule
10:00am Plenary
Room: Broadway Ballroom (6th Floor)
Publishing is Dead; Long Live Publishing! Arianna Huffington (The Huffington Post)
Add Ignite TOC to your personal schedule
4:00pm Plenary
Room: Broadway Ballroom (6th Floor)
Ignite TOC
Add A Future for Books: BookServer to your personal schedule
5:10pm Plenary
Room: Broadway Ballroom (6th Floor)
A Future for Books: BookServer Brewster Kahle (Internet Archive)
Add Can the Right Display Technology Drive New Revenue Streams for the Publishing Industry? to your personal schedule
5:30pm Plenary
Room: Broadway Ballroom (6th Floor)
Can the Right Display Technology Drive New Revenue Streams for the Publishing Industry? James Cathey (Qualcomm MEMS Technologies, Inc. )
Add Storyworlds: The New Transmedia Business Paradigm to your personal schedule
5:40pm Plenary
Room: Broadway Ballroom (6th Floor)
Storyworlds: The New Transmedia Business Paradigm Jeff Gomez (Starlight Runner Entertainment)
Add A Conversation with Ray Kurzweil and Tim O'Reilly to your personal schedule
7:00pm Plenary
Room: Broadway Ballroom (6th Floor)
A Conversation with Ray Kurzweil and Tim O'Reilly Ray Kurzweil (Kurzweil Technologies, Inc.), Tim O'Reilly (O'Reilly Media, Inc.)
Add Roundtables to your personal schedule
8:00pm Plenary
Room: O'Neill, Odets, Wilder, Ziegfeld
Roundtables
12:20pm Lunch - Sponsored by codeMantra
Room: 8th Floor Atrium
7:45am Coffee
Room: 4th Floor Foyer
10:15am Morning Break
Room: Exhibit Hall - 6th Floor
3:15pm Afternoon Break - Sponsored by Adobe
Room: Exhibit Hall - 6th Floor
Add Exhibit Hall Reception to your personal schedule
6:00pm Exhibit Hall Reception
Room: Exhibit Hall - 6th Floor
Exhibit Hall Reception
10:45am-11:30am (45m) General
Running Two Companies—Taking Book Publishing beyond Publishing Books
Dominique Raccah (Sourcebooks)
11:35am-12:20pm (45m) General
Networked, Mobile, & Landlocked: Current Ereaders
Liza Daly (Safari), Keith Fahlgren (Safari Books Online)
1:40pm-2:25pm (45m) General
Hacking the Hallowed - Book Promotion off the Cuff
Chris Brogan (New Marketing Labs)
2:30pm-3:15pm (45m) General
Essentials of Digital Books from the Consumer's Point of View
Jane Litte (DearAuthor.com), Sarah Wendell (Smart Bitches, Trashy Books LLC), Angela James (Carina Press)
10:45am-11:30am (45m) General
The Future of Digital Textbooks
John Warren (RAND Corporation), Eric Frank (Flat World Knowledge), Frank Lyman (LibreDigital), Nicholas Smith (Agile Mind), Neeru Khosla (CK12 Foundation)
11:35am-12:20pm (45m) General
A Different Model: Building a Digital Publishing House
Kassia Krozser (Booksquare.com), Angela James (Carina Press)
1:40pm-2:25pm (45m) General
Check Out My Scars: Seven Lessons from the Failure of Ebooks in 2000, and What They Mean to the Future of Electronic Publishing
Michael Mace (Rubicon Consulting)
2:30pm-3:15pm (45m) General
Creating a Practical Social Media Strategy for Authors, Customers, and Colleagues: A Case Study
Sean Gargan (SAS Institute Inc), Kirsten Hamstra (SAS Institute Inc)
10:45am-11:30am (45m) General
Quick, Easy, Online Licenses
Arthur Attwell (Electric Book Works)
11:35am-12:20pm (45m) General
How Academics and Students Use Ebooks: Evidence from the JISC National Ebooks Observatory Project
Caren Milloy (JISC Collections)
1:40pm-2:25pm (45m) General
Test Driving the Digital Reading Experience
Sarah Wendell (Smart Bitches, Trashy Books LLC), Malle Vallik (Harlequin Enterprises Ltd), Kate Dugan (Sony USA)
2:30pm-3:15pm (45m) General
Open Government Comes to the Department of State: The Office of the Historian’s Digital Publishing Revolution
Stephanie Williams (Department of State), Mandy Chalou (Department of State), Joseph Wicentowski (Department of State)
10:45am-11:30am (45m) Products & Services
The Next Generation of Ebooks - Invent It or Witness It!
Sameer Shariff (iPublishCentral)
11:35am-12:20pm (45m) Products & Services
Adobe Digital Publishing: Delivering Immersive Content Experiences
Nick Bogaty (Adobe)
1:40pm-2:25pm (45m) Products & Services
Future-Proofing Your Content and Workflows
Eric Freese (codeMantra, LLC)
2:30pm-3:15pm (45m) Products & Services
Extending Your Content to Digital Format: How Your Technology Choices Can Make or Break the Consumers Experience
James Cathey (Qualcomm MEMS Technologies, Inc. )
10:45am-11:30am (45m) General
Rewiring Journalism: Open Source Models, Software, and Workflows
Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology), Michael Riordan (Open Publishing Lab at the Rochester Institute of Technology), David Cohn (Spot.Us), Dan Pacheco (BookBrewer.com)
11:35am-12:20pm (45m) General
The Impact of P2P File Distribution on Paid Content Sales
Brian O’Leary (Magellan Media)
1:40pm-2:25pm (45m) General
Rethinking Copyright for the Digital World
Edward Colleran (Copyright Clearance Center), Rafat Ali (paidContent.org), Sree Sreenivasan (Columbia University Graduate School of Journalism), Eric Schwartz (Mitchell Silberberg & Knupp LLP)
2:30pm-3:15pm (45m) General
DRM, Digital Content, and the Consumer Experience: Lessons Learned from the Music Industry
Kirk Biglione (Oxford Media Works)
10:45am-11:30am (45m) Products & Services
The Ebook Supply Chain: The Case for 3rd Party Digital Logistics
Marcus Woodburn (Ingram Content Group Inc.), Kristi Gillis (Ingram Content Group Inc. )
11:35am-12:20pm (45m) Products & Services
Empowering the Publishing Process with Semantic Technologies
Stephen Cohen (Innodata Isogen)
1:40pm-2:25pm (45m) Products & Services
Consumers in the Cloud - Google and Digital Books
Abe Murray (Google, Inc. )
2:30pm-3:15pm (45m) Products & Services
Transform Web Data into High Value Information Assets
Lokesh Seth (Connotate)
8:45am-9:10am (25m) Keynote
Enhancing the Ebook
Peter Collingridge (Enhanced Editions)
9:10am-9:35am (25m) Keynote
Law Is Not a Business Solution
William Patry (Google, Inc. )
9:35am-9:55am (20m) Keynote
Are Ebooks Dead?
David "Skip" Prichard (Ingram Content Group Inc.)
9:55am-10:00am (5m) Keynote
The New Dynamics of Publishing
Sameer Shariff (iPublishCentral)
10:00am-10:15am (15m) Keynote
Publishing is Dead; Long Live Publishing!
Arianna Huffington (The Huffington Post)
4:00pm-5:10pm (1h 10m) Event
Ignite TOC
5:10pm-5:30pm (20m) Keynote
A Future for Books: BookServer
Brewster Kahle (Internet Archive)
5:30pm-5:40pm (10m) Keynote
Can the Right Display Technology Drive New Revenue Streams for the Publishing Industry?
James Cathey (Qualcomm MEMS Technologies, Inc. )
5:40pm-6:00pm (20m) Keynote
Storyworlds: The New Transmedia Business Paradigm
Jeff Gomez (Starlight Runner Entertainment)
7:00pm-7:45pm (45m) Keynote
A Conversation with Ray Kurzweil and Tim O'Reilly
Ray Kurzweil (Kurzweil Technologies, Inc.), Tim O'Reilly (O'Reilly Media, Inc.)
8:00pm-10:00pm (2h) Event
Roundtables
12:20pm-1:40pm (1h 20m)
Break: Lunch - Sponsored by codeMantra
7:45am-8:45am (1h)
Break: Coffee
10:15am-10:45am (30m)
Break: Morning Break
3:15pm-4:00pm (45m)
Break: Afternoon Break - Sponsored by Adobe
6:00pm-7:00pm (1h) Event
Exhibit Hall Reception
  • Ingram Content Group
  • Qualcomm
  • Copia
  • Impelsys Inc.
  • Innodata Isogen, Inc.
  • Adobe
  • Aptara
  • Baker & Taylor
  • Bowker
  • codeMantra
  • Connotate
  • Google
  • HP
  • LibreDigital
  • MagMe
  • Malloy
  • Mark Logic
  • oXygen XML Editor
  • Chuckwalla
  • Foxit Software
  • Jacquette Consulting
  • Jouve North America
  • Lulu
  • Marvell
  • Media Services Group
  • PubServ
  • Safari Books Online
  • Silverchair
  • Virtusales
  • Vitrium Systems
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the TOC Sponsor/Exhibitor Prospectus

For information on trade opportunities with O'Reilly conferences contact mediapartners@ oreilly.com

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

View a complete list of TOC contacts