TOC 2010 Schedule

Below are the confirmed and scheduled talks at TOC 2010 (schedule subject to change).

Customize Your Own Schedule

Create your own TOC schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Broadway North (6th Floor)
Add Integrating an Ebook with the Internet  to your personal schedule
9:20am Integrating an Ebook with the Internet D.C. Denison (The Boston Globe)
Add Socialgraphics: The Me in Networked Media to your personal schedule
10:35am Socialgraphics: The Me in Networked Media Dale Dougherty (Make/O'Reilly Media)
Add Understanding the Ebook Consumer: The Results of the BISG Consumer Survey to your personal schedule
11:25am Understanding the Ebook Consumer: The Results of the BISG Consumer Survey Angela Bole (Book Industry Study Group, Inc.), Kelly Gallagher (RR Bowker)
Broadway South (6th Floor)
Add Ten Secrets of Digital Publishing No One Will Tell You to your personal schedule
8:30am Ten Secrets of Digital Publishing No One Will Tell You Peter Costanzo (The Perseus Books Group), Rick Joyce (Perseus Books Group)
Add Network Effects Support Premium Pricing to your personal schedule
9:20am Network Effects Support Premium Pricing Bob Pritchett (Logos Bible Software)
O'Neill (4th Floor)
Add Taking the Middle: How Independent Publishers Can Thrive in the Digital Age to your personal schedule
9:20am Taking the Middle: How Independent Publishers Can Thrive in the Digital Age Andy Hunter (Electric Literature), Paul Morris (BOMB Magazine), Kelly Burdick (Melville House), Denise Oswald (Soft Skull Press), Alexandra Heifetz (N+1), James Yeh (Gigantic)
Add Driving and Achieving Change: Practical Guidance from Practical People to your personal schedule
10:35am Driving and Achieving Change: Practical Guidance from Practical People Allison Belan (Duke University Press), Bill Kasdorf (Apex Content Solutions), Scott Lubeck (Book Industry Study Group), Maureen McMahon (Kaplan Publishing)
Add Agile Publishing Model to your personal schedule
11:25am Agile Publishing Model Dave Thomas (Pragmatic Programmers, LLC), Andrew Hunt (Pragmatic Programmers, LLC)
Odets (4th Floor)
Add Changing the Way Medical Students Learn: Four Stories from Europe  to your personal schedule
10:35am Changing the Way Medical Students Learn: Four Stories from Europe Jonathan Clark (Elsevier), Carlos de Paladella (Elsevier Iberoamerica)
Add Augmented Reality and You to your personal schedule
11:25am Augmented Reality and You Christine Perey (PEREY Research & Consulting)
Wilder (4th Floor)
Add Outside the Book Publishing Box  to your personal schedule
8:30am Outside the Book Publishing Box Albert Kurniadi (MagMe Media Inc.), Ken Huang (MagMe Media Inc.)
Add Get More From Your Documents & Meet eSlick II to your personal schedule
11:25am Get More From Your Documents & Meet eSlick II Alex Alexander (Foxit), Roger Diaz (Foxit Corporation)
Ziegfeld (4th Floor)
Add Streamlining Content Workflows: A Report on Content Use in Higher Education to your personal schedule
8:30am Streamlining Content Workflows: A Report on Content Use in Higher Education Carrie O'Donnell (O'Donnell & Associates, LLC), Ed Keating (Software & Information Industry Association), Lara Oerter (BlackBoard Inc.)
Add Optimizing the Book Discovery Experience to your personal schedule
9:20am Optimizing the Book Discovery Experience Andy Weissberg (R.R. Bowker), Mike Ruel (R.R. Bowker)
Add So an Author, a Publisher, and a Reader Walk into a Bar… to your personal schedule
10:35am So an Author, a Publisher, and a Reader Walk into a Bar… Bob Carlton (Kirkus Reviews), Malle Vallik (Harlequin Enterprises Ltd), Rob Beauchamp (LibreDigital)
Add Who Needs You, Big Publishing? How Authors Can Own All Rights and Make More Money to your personal schedule
1:10pm Plenary
Room: Broadway Ballroom (6th Floor)
Who Needs You, Big Publishing? How Authors Can Own All Rights and Make More Money Scott Sigler (Dark Øverlord Media)
Add Rethinking The Role and Funding of Academic Book Publishing to your personal schedule
1:35pm Plenary
Room: Broadway Ballroom (6th Floor)
Rethinking The Role and Funding of Academic Book Publishing Frances Pinter (Bloomsbury Academic)
Add Content, Community, Commerce. How COPIA Drives Revenue in a Digital World to your personal schedule
2:00pm Plenary
Room: Broadway Ballroom (6th Floor)
Content, Community, Commerce. How COPIA Drives Revenue in a Digital World Anthony Antolino (COPIA)
Add 1,001 Arabian Rights: Digital Publishing and Its Role in Exposing Non-English Languages to your personal schedule
2:10pm Plenary
Room: Broadway Ballroom (6th Floor)
1,001 Arabian Rights: Digital Publishing and Its Role in Exposing Non-English Languages Ramy Habeeb (Kotobarabia)
Add The Future of Digital Distribution and Ebook Marketing to your personal schedule
2:35pm Plenary
Room: Broadway Ballroom (6th Floor)
The Future of Digital Distribution and Ebook Marketing Tim O'Reilly (O'Reilly Media, Inc.)
12:10pm Lunch - Sponsored by Baker & Taylor
Room: 8th Floor Atrium
7:30am Coffee
Room: 4th Floor Foyer
10:05am Morning Break
Room: Exhibit Hall - 6th Floor
8:30am-9:15am (45m) General
Lightning Demos
TOC Lightning Demos will give you invaluable insight into new technologies and up-and-coming companies that serve publishers. A snappy series of five-minute demonstrations, the event includes time to chat with presenters.
9:20am-10:05am (45m) General
Integrating an Ebook with the Internet
D.C. Denison (The Boston Globe)
Websites are commonly used to promote books, but ebooks enable a deeper integration between an ebook and the Internet. This 45-minute talk will examine one ebook/website project that attempts to push new levels of interactivity between ebook formats and the Web. Focus will be on both minimally connected devices (Kindle), and more Internet aware platforms (iPhone ereaders).
10:35am-11:20am (45m) General
Socialgraphics: The Me in Networked Media
Dale Dougherty (Make/O'Reilly Media)
To understand what Web 2.0 means for media companies, we have to realize that an important shift has taken place. In many respects, individuals are using the same technology that large media companies are using to communicate: web sites, blogs, Facebook, Twitter, etc. Consumers now see themselves as producers, creating and sharing media based on what they love doing.
11:25am-12:10pm (45m) General
Understanding the Ebook Consumer: The Results of the BISG Consumer Survey
Angela Bole (Book Industry Study Group, Inc.) et al
Do you know what actual ebook consumers really think about purchasing and using ebooks and ereaders? Now’s your chance to find out! Over the course of nine months (Nov 2009 – July 2010) the Book Industry Study Group (BISG) is conducting a widespread survey of hundreds of ebook consumers with the goal of understanding real-time purchase and reading habits.
8:30am-9:15am (45m) General
Ten Secrets of Digital Publishing No One Will Tell You
Peter Costanzo (The Perseus Books Group) et al
...because they haven't been asked like this before. The results of a survey of the current state of digital among independent publishers that aims to understand what they are actually doing, their highest priorities, and what their biggest unmet needs are, in this tipping point moment for publishing and digital.
9:20am-10:05am (45m) General
Network Effects Support Premium Pricing
Bob Pritchett (Logos Bible Software)
Content prices are spiraling towards zero. We’ll look at how a leading digital publisher is maintaining premium prices in a category with unlimited free alternatives using network effects and solutions-oriented digital content. Custom data sets, controlled vocabularies, and community-building work together to support premium pricing.
10:35am-11:20am (45m) General
Book Meets Tablet: 10 Ways to Enhance Your iPad Books
Peter Meyers (Citia)
Tired of vague talk about how digital books are gonna do things that aren’t possible in print? Pull up your chair and listen to 10 specific, ready-to-implement, digital book-enhancing features for publishers of all stripes.
11:25am-12:10pm (45m) General
Going Beyond Ebooks: One Publisher's Journey from a Book to Training, Print to Digital
Lisa Shannon (Wiley)
Initially published in 1987 as a hardcover book, The Leadership Challenge has evolved into a multi-million dollar publishing franchise with a vibrant brand, multiple books, training materials, a website, online assessments, and a conference -- with more to come. This real life case study will tell an exciting story of business growth and transformation including a major shift to online revenue.
8:30am-9:15am (45m) General
The Digital Marketing Wave: Handselling in a Networked World
Bob Carlton (Kirkus Reviews)
Consumers are shifting their book reading habits at a rapid pace - they’re using social networking and websites to discover, recommend and purchase books and reading books on new mobile phones and ereading devices. For publishers to remain relevant, they need to embrace different ways to “handsell” books in the digital world and package their content to reach consumers both online and offline.
9:20am-10:05am (45m) General
Taking the Middle: How Independent Publishers Can Thrive in the Digital Age
Andy Hunter (Electric Literature) et al
What role will independent presses play in the future publishing landscape? How can independents use new technology and approaches to grow into that role?
10:35am-11:20am (45m) General
Driving and Achieving Change: Practical Guidance from Practical People
Allison Belan (Duke University Press) et al
If change is constant, why does it take so long? Four panelists from across the publishing landscape share their experiences, successful and otherwise, driving change within their organizations. We explore the myths and truths of change, offer anecdotal guidance and useful tactics, and discuss our successes and fruitful failures. Attendees will see how to create change in their own organizations.
11:25am-12:10pm (45m) General
Agile Publishing Model
Dave Thomas (Pragmatic Programmers, LLC) et al
We're two guys who know nothing about publishing, but know a whole bunch about creating agile and effective organizations and systems. And for the last seven years we've been having a blast creating award winning technical books. In this talk we'll describe how we do it, the principles that underly why we do it, and (with any luck) show you our toolchain in action.
8:30am-9:15am (45m) General
Digital Storytelling: The Evolution of Publishing Fiction on a Mobile Device
Geoffrey Young (StopWatch Media)
What can a digital story look like when the publishing medium has internet access, the reader's location, and can be programmed page by page? This talk will examine a novel publishing experiment - a full graphic novel published exclusively on an iPhone that uses email, SMS, geolocation, and more to pull each reader into their own version of the story.
9:20am-10:05am (45m) General
Case Study: Lessons Learned from TOC 2009 to Grow my Publishing Business
Angelina Ward (LexisNexis)
Go through a year of actual tangible examples, stories, and lessons from TOC 2009. See first-hand how tactics and social media lessons were applied to grow a niche publishing segment.
10:35am-11:20am (45m) General
Changing the Way Medical Students Learn: Four Stories from Europe
Jonathan Clark (Elsevier) et al
Medical education is evolving. Passive absorption of delivered information is giving way to active learning, based on curiosity and problem solving. Big expensive textbooks are being replaced by resources built by teachers and students. This move to self-directed learning creates a new generation of more demanding students. Four stories illustrate the new environment for publishers in Europe.
11:25am-12:10pm (45m) General
Augmented Reality and You
Christine Perey (PEREY Research & Consulting)
Yet another wave of technology is building momentum and will soon be upon us. This time it isn’t just technology looking for a problem to solve. Augmented Reality is a way of mixing digital information and the real world in a highly interactive manner and, though in its infancy, it is already proving to be useful.
8:30am-9:15am (45m) Products & Services
Outside the Book Publishing Box
Albert Kurniadi (MagMe Media Inc.) et al
We are all aware that the world of publishing is becoming increasingly digitized, and leading publishers like Hearst, Conde Nast, NewsCorp, Meredith and Time have joined forces to take advantage of the digital revolution. Transforming print media into digital media brings challenges but also incredible opportunities for exciting new ideas, development and growth.
9:20am-10:05am (45m) Products & Services
MarkLogic Server and the Mobile Opportunity: Developing a New Generation of Personalized, Task-Aware Applications for Mobile Devices
Fernando Mesa (Mark Logic)
Publishers are continually challenged to find ways to differentiate their content products in the mobile space. Discover how you can increase the value of your information using a new breed of technology Infrastructure that provides the tools for publishers to quickly build innovative mobile applications.
10:35am-11:20am (45m) Products & Services
The Publishing Ecosystem: Adapting for the Future
Glen Hopkins (HP)
As the book industry continues its fast paced evolution, strategic partners and tool sets are critical to the success of the publisher and the supply chain. Glen Hopkins – VP & General Manager of Advanced Printing Platforms/Solutions R&D and HP’s Global Media Business - will examine today’s publishing ecosystem.
11:25am-12:10pm (45m) Products & Services
Get More From Your Documents & Meet eSlick II
Alex Alexander (Foxit) et al
Foxit examines the needs of PDF and e-document solutions for professional and personal use. The session focuses on two key areas, electronic documents and ereader technology. Come and enjoy a lively and informative presentation.
8:30am-9:15am (45m) Products & Services
Streamlining Content Workflows: A Report on Content Use in Higher Education
Carrie O'Donnell (O'Donnell & Associates, LLC) et al
Does digital content really make life easier for faculty and students? What new challenges does it create in the distribution process? Blackboard and research firm O’Donnell & Associates surveyed 250 stakeholders in the higher education content workflow, and they will share their findings on participants’ desired ways to find, access, adopt, and share content.
9:20am-10:05am (45m) Products & Services
Optimizing the Book Discovery Experience
Andy Weissberg (R.R. Bowker) et al
In a crowded world of expanding choices for media, there are new ways to unite people with the content they seek in the format they need. Optimizing the discovery experience makes it all possible. Bowker’s Identifier Services provides bibliographic asset identification, title management, and marketing solutions designed to maximize reader discoverability and acquisition of books and media.
10:35am-11:20am (45m) Products & Services
So an Author, a Publisher, and a Reader Walk into a Bar…
Bob Carlton (Kirkus Reviews) et al
To remain relevant, publishers need to embrace new ways to “handsell” books in the digital world and package their content to connect with readers. Join us as we share insights into the success of a digital marketing campaign by Harlequin Enterprises Limited and LibreDigital to promote the book Proof by Seduction by Courtney Milan.
11:25am-12:10pm (45m) Products & Services
codeMantra introduces Mark Logic - Flexible, Dynamic Publishing from within a DAM
Scott Cook (codeMantra, LLC)
While the traditional publishing process is under immense pressure to contain costs; increase flexibility; and reduce time to market, the expanding digital arena holds the promise for efficient real-time delivery, zero returns and access to both niche and global markets.
1:10pm-1:35pm (25m) Keynote
Who Needs You, Big Publishing? How Authors Can Own All Rights and Make More Money
Scott Sigler (Dark Øverlord Media)
Scott Sigler started giving away free podcast novels in 2005. He built an audience that landed him a five-book deal with Crown Publishing and soon hit the New York Times best-seller list. Scott skipped print-on-demand and instead started his own small press that sold out a 3,000-copy hardcover print run. Selling directly, he makes ten times more per unit than he makes from standard royalties.
1:35pm-2:00pm (25m) Keynote
Rethinking The Role and Funding of Academic Book Publishing
Frances Pinter (Bloomsbury Academic)
This keynote looks at how the ‘long form publication’ (historically known as the book) could be funded in order to make the most of the ‘free at point of use’ opportunities of the Internet.
2:00pm-2:10pm (10m) Keynote
Content, Community, Commerce. How COPIA Drives Revenue in a Digital World
Anthony Antolino (COPIA)
What influences consumers to purchase digital content? How does community impact recurring revenue? How does the consumer experience impact purchasing decisions?
2:10pm-2:35pm (25m) Keynote
1,001 Arabian Rights: Digital Publishing and Its Role in Exposing Non-English Languages
Ramy Habeeb (Kotobarabia)
An examination of the state of epublishing in the Arab World with a close look at the obstacles preventing the growth of the field, specifically the lack of organization and the lack of standardized numbering such as ISBNs. Additional challenges are the ambiguous laws regarding copyrights. This presentation will look at these challenges and potential solutions.
2:35pm-3:00pm (25m) Keynote
The Future of Digital Distribution and Ebook Marketing
Tim O'Reilly (O'Reilly Media, Inc.)
In this talk, Tim O'Reilly will outline some of the key competencies in distribution, marketing and sales that are required of publishers in the ebook era.
12:10pm-1:10pm (1h)
Break: Lunch - Sponsored by Baker & Taylor
7:30am-8:30am (1h)
Break: Coffee
10:05am-10:35am (30m)
Break: Morning Break
  • Ingram Content Group
  • Qualcomm
  • Copia
  • Impelsys Inc.
  • Innodata Isogen, Inc.
  • Adobe
  • Aptara
  • Baker & Taylor
  • Bowker
  • codeMantra
  • Connotate
  • Google
  • HP
  • LibreDigital
  • MagMe
  • Malloy
  • Mark Logic
  • oXygen XML Editor
  • Chuckwalla
  • Foxit Software
  • Jacquette Consulting
  • Jouve North America
  • Lulu
  • Marvell
  • Media Services Group
  • PubServ
  • Safari Books Online
  • Silverchair
  • Virtusales
  • Vitrium Systems
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the TOC Sponsor/Exhibitor Prospectus

For information on trade opportunities with O'Reilly conferences contact mediapartners@ oreilly.com

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

View a complete list of TOC contacts