BEGIN:VCALENDAR
X-WR-CALNAME:O'Reilly Tools of Change for Publishing Conference 2010
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T123000
DTSTART;TZID=US/Eastern:20100222T090000
DTSTAMP:20100224T202148
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11228
UID:http://www.toccon.com/--s2010-02-22-09:00--11228
SUMMARY:Selling in Mobile Markets
DESCRIPTION:Presented by Rana Sobhany (Independent). Mobile applications
  represent the next stage of evolution for computing and digital media. 
 Emerging mobile markets will be bigger than the Web we already know, the
 y’ll be worldwide, and they already have thriving built-in payment model
 s. How do you plan and execute a strategy for delivering content to cust
 omers in mobile markets?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T123000
DTSTART;TZID=US/Eastern:20100222T090000
DTSTAMP:20100303T164126
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/12497
UID:http://www.toccon.com/--s2010-02-22-09:00--12497
SUMMARY:Practical Ebook Formatting: Limitations and Optimizations
DESCRIPTION:Presented by Joshua Tallent (eBook Architects), Phil Frank (
 Hendrickson Publishers). The number of eBook devices and reading applica
 tions is growing larger monthly. That can make it difficult to know how 
 to format your eBooks in a way that works well across the board. We will
  cover the ins and outs of creating good-looking eBooks that work well o
 n all the major platforms, including the Kindle, Sony Reader, Stanza on 
 the iPhone, Adobe Digital Editions, and the Barnes & Noble nook.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T123000
DTSTART;TZID=US/Eastern:20100222T090000
DTSTAMP:20100225T194719
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10737
UID:http://www.toccon.com/--s2010-02-22-09:00--10737
SUMMARY:Copyright-in-Motion
DESCRIPTION:Presented by Christopher Kenneally (Copyright Clearance Cent
 er), Dru Zuretti (Copyright Clearance Center), Ned May (Outsell). Copyri
 ght in Motion is a 3-hour primer covering all that is important regardin
 g copyright in today’s world of publishing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T123000
DTSTART;TZID=US/Eastern:20100222T090000
DTSTAMP:20100226T150600
LOCATION:Odets (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11225
UID:http://www.toccon.com/--s2010-02-22-09:00--11225
SUMMARY:Building Author Pages
DESCRIPTION:Presented by Kassia Krozser (Booksquare.com), Kirk Biglione 
 (Oxford Media Works). Fact: Every author must have a website. Truth: Not
  every author has the technical or creative savvy required to achieve th
 is goal.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T150000
DTSTART;TZID=US/Eastern:20100222T133000
DTSTAMP:20100302T221157
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10727
UID:http://www.toccon.com/--s2010-02-22-13:30--10727
SUMMARY:Reinvent as an Economic Necessity
DESCRIPTION:Presented by Nilofer Merchant (Rubicon). It's obvious "busin
 ess as usual" isn't working. All of us need to create new approaches tha
 t will win market share, create lasting value, and drive new profits for
  our organizations. Unfortunately, the tools for creating business solut
 ions that work haven't changed in more than 20 years -- until now. This 
 session shows you how to help your organization reimagine its future.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T150000
DTSTART;TZID=US/Eastern:20100222T133000
DTSTAMP:20100223T144643
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11229
UID:http://www.toccon.com/--s2010-02-22-13:30--11229
SUMMARY:Using Open Source Tools for DAM and Production Workflow Manageme
 nt
DESCRIPTION:Presented by Adam Witwer (O'Reilly Media, Inc.), Keith Fahlg
 ren (Threepress Consulting Inc.). In this time of growing, distributed t
 eams, multiple versions, vendors, and formats, and digital sales, it has
  never been more important for publishers to actively manage their manus
 cripts as they move from author to production to post-production phases.
  This workshop will provide you with a concrete understanding of why dig
 ital files should be actively managed.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T150000
DTSTART;TZID=US/Eastern:20100222T133000
DTSTAMP:20100225T194731
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11226
UID:http://www.toccon.com/--s2010-02-22-13:30--11226
SUMMARY:Digital Printing
DESCRIPTION:Presented by Brian O’Leary (Magellan Media), Ashley Gordon (
 Mockingbird Publishing). Using print-on-demand (POD) technologies, publi
 shers can keep content in digital form, avoiding waste and offering opti
 ons that lower or avoid inventory expense.  This session describes the s
 tate of the art in digital printing technology, offers a framework for e
 valuating when POD makes sense, and provides an interactive opportunity 
 to compare current (conventional) practices against POD.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T150000
DTSTART;TZID=US/Eastern:20100222T133000
DTSTAMP:20100225T155610
LOCATION:Odets (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10568
UID:http://www.toccon.com/--s2010-02-22-13:30--10568
SUMMARY:Twitter Scorecard for Publishers
DESCRIPTION:Presented by Mike  Hendrickson (O'Reilly Media, Inc.). This 
 would go through some basic metrics of using Twitter and how Publishers 
 can improve their reach, following or response.  Actual publishers will 
 be used as examples of what to do and what not to do.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T170000
DTSTART;TZID=US/Eastern:20100222T153000
DTSTAMP:20100224T155838
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10663
UID:http://www.toccon.com/--s2010-02-22-15:30--10663
SUMMARY:Rich Media Roundup: Promising Projects, Emerging Standards
DESCRIPTION:Presented by Bill Kasdorf (Apex Content Solutions), Daniel P
 itti (University of Virginia), Brad Inman (Vook), Peter B. Kaufman (Inte
 lligent Television). Publishing isn't just about text and tiffs anymore.
  This tutorial will help you get a handle on the emerging standards and 
 best practices for rich media: the file formats, metadata, and semantics
  that enable you to create intelligent images, audio, and video. The spe
 akers will focus on significant, real-world projects in all areas that a
 re paving the way to our rich media future.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T170000
DTSTART;TZID=US/Eastern:20100222T153000
DTSTAMP:20100225T155654
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11286
UID:http://www.toccon.com/--s2010-02-22-15:30--11286
SUMMARY:The Slow Marketing Movement: A Social Media Workshop for the Boo
 kish
DESCRIPTION:Presented by Kat Meyer (Next Chapter Communications), Jesse 
 McDougall (Catalyst Webworks). In spite of claims to the opposite by man
 y gurus, experts and mavens--social media is not a get-customers-quick s
 cheme. It is, however, a fantastic opportunity to slowly and consistentl
 y build meaningful relationships with readers, engage directly with publ
 ishing's movers and shakers, and participate in an active and passionate
  community of book lovers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T170000
DTSTART;TZID=US/Eastern:20100222T153000
DTSTAMP:20100225T194805
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11227
UID:http://www.toccon.com/--s2010-02-22-15:30--11227
SUMMARY:Ebook Contracts: Critical Terms and Lessons Learned from Both Si
 des of the Table
DESCRIPTION:Presented by Cali Bush (O'Reilly Media, Inc.). The real batt
 leground for "Digital Rights Management" may turn out to be negotiating 
 and managing contracts for selling digital content. Hear lessons learned
  from dozens of ebook and digital contracts (on both sides of the table)
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T170000
DTSTART;TZID=US/Eastern:20100222T153000
DTSTAMP:20100225T134449
LOCATION:Odets (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10806
UID:http://www.toccon.com/--s2010-02-22-15:30--10806
SUMMARY:Open Publication Distribution System
DESCRIPTION:Presented by Hadrien Gardeur (Feedbooks), Keith Fahlgren (Th
 reepress Consulting Inc.), Liza Daly (Threepress Consulting Inc.). Disco
 ver an open standard for ebooks distribution on mobile devices.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T183000
DTSTART;TZID=US/Eastern:20100222T173000
DTSTAMP:20100122T172927
LOCATION:8th Floor Atrium
URL:http://www.toccon.com/toc2010/public/schedule/detail/12004
UID:http://www.toccon.com/--s2010-02-22-17:30--12004
SUMMARY:Opening Cocktail Hour
DESCRIPTION:We're kicking off the conference with a no-host cocktail rec
 eption Monday evening on the 8th floor in the Atrium Lounge.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T200000
DTSTART;TZID=US/Eastern:20100222T190000
DTSTAMP:20100218T193806
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/14077
UID:http://www.toccon.com/--s2010-02-22-19:00--14077
SUMMARY:Does Free Drive Fee?  Can Publishers More Successfully Monetize 
 Content by Giving It Away First
DESCRIPTION:In the drive to monetize digital content, publishers are exp
 erimenting or considering strategies to drive customers to purchase thei
 r content, including offering some or all of the content free, either in
  total for a limited period of time, or in fragments to encourage purcha
 se of full access. This session will consider actual examples from publi
 shers who have tried this and discuss its efficacy.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T200000
DTSTART;TZID=US/Eastern:20100222T190000
DTSTAMP:20100219T172231
LOCATION:Ziegfeld (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/14221
UID:http://www.toccon.com/--s2010-02-22-19:00--14221
SUMMARY:Leveraging MarkLogic Server in the Cloud to Integrate the Conten
 t Supply Chain
DESCRIPTION:Innovative publishers are using MarkLogic Server in the clou
 d to reduce costs, integrate disparate content workflows, and rapidly pr
 ototype new products.  How will you compete?  Join Mark Logic and Innoda
 ta-Isogen for a clear-headed conversation about the cloud.  Moderated by
  Stephen Ryden-Lloyd, Senior Vice President, Innodata-Isogen, and Fernan
 do Mesa, Principal Technologist, Mark Logic
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T200000
DTSTART;TZID=US/Eastern:20100222T190000
DTSTAMP:20100218T215655
LOCATION:Wilder (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/14209
UID:http://www.toccon.com/--s2010-02-22-19:00--14209
SUMMARY:Delivering Magazines to eReaders
DESCRIPTION:This roundtable discussion is designed to engage magazine pu
 blishers and technology providers in a discussion about bring magazines 
 to emerging eReader devices.  Current eReader technologies are great for
  displaying books, but what about magazines?  What are current delivery 
 options?  What are the limitations?  What display capabilities are neede
 d? What techcnology standards?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T220000
DTSTART;TZID=US/Eastern:20100222T190000
DTSTAMP:20100105T201209
LOCATION:O'Neill, Odets, Wilder, Ziegfeld
URL:http://www.toccon.com/toc2010/public/schedule/detail/12692
UID:http://www.toccon.com/--s2010-02-22-19:00--12692
SUMMARY:Roundtables
DESCRIPTION:Roundtable sessions provide face to face exposure to those i
 nterested in the same projects and concepts. Roundtables can be organize
 d for individual projects or broader topics (best practices, digital con
 tent, standards). Roundtables are entirely up to you. We post your topic
  online and onsite and provide the space and time. You provide the engag
 ing topic.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T091000
DTSTART;TZID=US/Eastern:20100223T084500
DTSTAMP:20100227T171714
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10961
UID:http://www.toccon.com/--s2010-02-23-08:45--10961
SUMMARY:Enhancing the Ebook
DESCRIPTION:Presented by Peter Collingridge (Enhanced Editions). Enhance
 d Editions was set up with the idea of tailor making ebooks for the iPho
 ne. The first title was Nick Cave's Bunny Munro, followed by David Simon
 , creator of The Wire. Co-founder (and publishing native) Peter Collingr
 idge explains who and what was involved, and the lessons learned along t
 he way.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T093500
DTSTART;TZID=US/Eastern:20100223T091000
DTSTAMP:20100227T171729
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13232
UID:http://www.toccon.com/--s2010-02-23-09:10--13232
SUMMARY:Law Is Not a Business Solution
DESCRIPTION:Presented by William Patry (Google, Inc. ). Industries who r
 ely on copyright laws face a number of  problems caused by by the disagg
 regation of their works (think CDs and newspapers) as well as the proble
 ms caused by the disintermediation of distribution chains. These problem
 s are not, however, legal problems, but rather market problems, and they
  can only be solved by responding to market demands.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T095500
DTSTART;TZID=US/Eastern:20100223T093500
DTSTAMP:20100226T213305
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13006
UID:http://www.toccon.com/--s2010-02-23-09:35--13006
SUMMARY:Are Ebooks Dead?
DESCRIPTION:Presented by Skip Prichard (Ingram Content Group Inc.). The 
 rapid pace of technology and its adoption by users has increased exponen
 tially in the last few years. At the first O’Reilly TOC conference in Ju
 ne 2007, the Kindle was still on the horizon and mobile apps were just b
 eginning to create buzz in the market.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T100000
DTSTART;TZID=US/Eastern:20100223T095500
DTSTAMP:20100226T213314
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13236
UID:http://www.toccon.com/--s2010-02-23-09:55--13236
SUMMARY:The New Dynamics of Publishing
DESCRIPTION:Presented by Sameer Shariff (iPublishCentral). The rising po
 pularity of the web has changed the dynamics of the way businesses funct
 ion. Business models that were once thought to be purely built on b2b re
 lationships are experiencing the rapid transition to one that is more di
 rectly consumer oriented.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T101500
DTSTART;TZID=US/Eastern:20100223T100000
DTSTAMP:20100226T213318
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11831
UID:http://www.toccon.com/--s2010-02-23-10:00--11831
SUMMARY:Publishing is Dead; Long Live Publishing!
DESCRIPTION:Presented by Arianna Huffington (The Huffington Post). We he
 ar it all the time: newspapers are dying, magazines are dying, book publ
 ishing is dying. But, like Mark Twain’s demise, these gloom and doom pro
 nouncements are greatly exaggerated. The online explosion has actually c
 reated a renaissance in reading.  Publishers just need to find new and i
 nnovative ways to reach these digitally-focused eyeballs.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T113000
DTSTART;TZID=US/Eastern:20100223T104500
DTSTAMP:20100304T101813
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/12184
UID:http://www.toccon.com/--s2010-02-23-10:45--12184
SUMMARY:Running Two Companies—Taking Book Publishing beyond Publishing B
 ooks
DESCRIPTION:Presented by Dominique Raccah (Sourcebooks). Book publishers
  are now running two companies simultaneously, the (old media) company w
 hich is their current business (and most of their revenue stream) and a 
 (new media) company with new and often different business models. There 
 has never been more opportunity (or greater challenges) for book publish
 ers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T113000
DTSTART;TZID=US/Eastern:20100223T104500
DTSTAMP:20100308T170021
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10958
UID:http://www.toccon.com/--s2010-02-23-10:45--10958
SUMMARY:The Future of Digital Textbooks
DESCRIPTION:Presented by John Warren (RAND Corporation), Eric Frank (Fla
 t World Knowledge), Frank Lyman (CourseSmart LLC), Nicholas Smith (Agile
  Mind), Neeru Khosla (CK12 Foundation). Technology is driving change in 
 education as it is in publishing. This session examines the emerging fut
 ure of digital textbooks in K-12 and higher education, including innovat
 ive texts that include multimedia, simulation models, and automated asse
 ssments, as well as business models such as open access, subscriptions, 
 and bundling, that will allow publishers to survive and thrive in the fu
 ture.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T113000
DTSTART;TZID=US/Eastern:20100223T104500
DTSTAMP:20100224T153336
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/12391
UID:http://www.toccon.com/--s2010-02-23-10:45--12391
SUMMARY:Quick, Easy, Online Licenses
DESCRIPTION:Presented by Arthur Attwell (Electric Book Works). Existing 
 rights structures and processes are often so clumsy and manual that inno
 vating around them can leave startups in a tricky legal grey area, so in
 novation is more likely to happen outside the most litigious and highly 
 regulated parts of the world like the US and Europe.  Hear about new bus
 iness and licensing models and what they mean for publishers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T113000
DTSTART;TZID=US/Eastern:20100223T104500
DTSTAMP:20100227T171755
LOCATION:Odets (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10710
UID:http://www.toccon.com/--s2010-02-23-10:45--10710
SUMMARY:Rewiring Journalism: Open Source Models, Software, and Workflows
DESCRIPTION:Presented by Matthew Bernius (Open Publishing Lab at the Roc
 hester Institute of Technology), Michael Riordan (Open Publishing Lab at
  the Rochester Institute of Technology), David Cohn (Spot.Us), Dan Pache
 co (Printcasting.com). In order to survive in this time of radical chang
 e, research and development is becoming an integral part of the newspape
 r industry. This panel brings together the heads of three cutting-edge o
 pen source, news R&D projects (Spot.Us, Printcasting, and the Innovation
  News) to discuss their work and the alternative news publishing models 
 they believe are the future of the news.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T113000
DTSTART;TZID=US/Eastern:20100223T104500
DTSTAMP:20100226T150541
LOCATION:Ziegfeld (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13187
UID:http://www.toccon.com/--s2010-02-23-10:45--13187
SUMMARY:The Ebook Supply Chain: The Case for 3rd Party Digital Logistics
DESCRIPTION:Presented by Marcus	 Woodburn (Ingram Content Group Inc.), K
 risti  Gillis (Ingram Content Group Inc. ). For many publishers the addi
 tion of a digital distribution model is complex and challenging with as 
 many roadblocks as opportunities. The benefits of reaching new audiences
  through new distribution channels are weighed against complex jargon-ri
 dden technologies, concerns over rights management, and copyright theft,
  as well as the logistics and costs associated with a complex digital st
 rategy.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T113000
DTSTART;TZID=US/Eastern:20100223T104500
DTSTAMP:20100225T160106
LOCATION:Wilder (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/12701
UID:http://www.toccon.com/--s2010-02-23-10:45--12701
SUMMARY:The Next Generation of Ebooks - Invent It or Witness It!
DESCRIPTION:Presented by Sameer Shariff (iPublishCentral). Epublishing b
 egan with plain ebooks. In the future an ebook will mean more than just 
 a PDF version. Publishers need to leverage technology to constantly inno
 vate and provide superior offerings like interactivity and community fea
 tures that maximize the value of their content. This session will study 
 industry trends as publishers are successfully adapting to change throug
 h constant innovation.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T122000
DTSTART;TZID=US/Eastern:20100223T113500
DTSTAMP:20100301T114906
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10612
UID:http://www.toccon.com/--s2010-02-23-11:35--10612
SUMMARY:Networked, Mobile, & Landlocked: Current Ereaders
DESCRIPTION:Presented by Liza Daly (Threepress Consulting Inc.), Keith F
 ahlgren (Threepress Consulting Inc.). Forrester Research expects ereader
  sales to double in 2010. What choices are consumers being given today? 
 This session will get you up to speed on what's come out in the last yea
 r and how and where consumers will be using the devices.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T122000
DTSTART;TZID=US/Eastern:20100223T113500
DTSTAMP:20100227T171954
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10669
UID:http://www.toccon.com/--s2010-02-23-11:35--10669
SUMMARY:A Different Model: Building a Digital Publishing House
DESCRIPTION:Presented by Kassia Krozser (Booksquare.com), Angela James (
 Carina Press). What if you shook up the publishing business model, re-ev
 aluated the process, and focused on what really matters? What if publish
 ing looked different? What if publishing did work? This workshop looks a
 t how the digital publishing business model, how it works, myths and bes
 t practices, and the critical money questions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T122000
DTSTART;TZID=US/Eastern:20100223T113500
DTSTAMP:20100226T213832
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10704
UID:http://www.toccon.com/--s2010-02-23-11:35--10704
SUMMARY:How Academics and Students Use Ebooks: Evidence from the JISC Na
 tional Ebooks Observatory Project
DESCRIPTION:Presented by Caren Milloy (JISC Collections). The aim of the
  presentation will be to share the snapshot of real- time evidence gathe
 red in the JISC national ebooks observatory project (www.jiscebooksproje
 ct.org) and provide publishers and aggregators with practical recommenda
 tions that will help them to develop their ebook offerings to the educat
 ion market.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T122000
DTSTART;TZID=US/Eastern:20100223T113500
DTSTAMP:20100225T134344
LOCATION:Odets (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11311
UID:http://www.toccon.com/--s2010-02-23-11:35--11311
SUMMARY:The Impact of P2P File Distribution on Paid Content Sales
DESCRIPTION:Presented by Brian O’Leary (Magellan Media). In 2008, Magell
 an Media began monitoring file sharing on peer-to-peer sites to determin
 e its impact on paid content sales.  Using front-list titles from O'Reil
 ly Media, the research to date has revealed a possible positive correlat
 ion between piracy and paid sales.  This session will update the researc
 hing for O'Reilly titles and add results from other participants, includ
 ing Thomas Nelson.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T122000
DTSTART;TZID=US/Eastern:20100223T113500
DTSTAMP:20100224T174211
LOCATION:Ziegfeld (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13003
UID:http://www.toccon.com/--s2010-02-23-11:35--13003
SUMMARY:Empowering the Publishing Process with Semantic Technologies
DESCRIPTION:Presented by Stephen Cohen (Innodata Isogen). Discover how i
 nnovative companies are integrating semantic technologies into their pub
 lishing processes. We will discuss why, how, and where publishers are us
 ing semantic tools and examine their impact on the publishing process.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T122000
DTSTART;TZID=US/Eastern:20100223T113500
DTSTAMP:20100223T185802
LOCATION:Wilder (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/12879
UID:http://www.toccon.com/--s2010-02-23-11:35--12879
SUMMARY:Adobe Digital Publishing: Delivering Immersive Content Experienc
 es
DESCRIPTION:Presented by Nick  Bogaty (Adobe). Learn how the Adobe Digit
 al Publishing Platform enables publishers to innovate to profitability b
 y delivering engaging, visually immersive content experiences across scr
 eens. In this session, Adobe’s Nick Bogaty explains more about the platf
 orm, which includes Adobe Creative Suite 4, Adobe’s eBook solutions, and
  innovations in newspaper and magazine delivery.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T142500
DTSTART;TZID=US/Eastern:20100223T134000
DTSTAMP:20100226T034401
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10465
UID:http://www.toccon.com/--s2010-02-23-13:40--10465
SUMMARY:Hacking the Hallowed - Book Promotion off the Cuff
DESCRIPTION:Presented by Chris Brogan (New Marketing Labs). Our first ev
 er "real" book came out in August 2009. We weren't ready to trust our fa
 te to traditional book publicity, so we took matters into our own hands.
  What we discovered is worth sharing: what worked, what failed, and what
  it did for our book. This session will focus on how social media served
  a book written by its reigning champs, and what we can teach you for yo
 ur own success.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T142500
DTSTART;TZID=US/Eastern:20100223T134000
DTSTAMP:20100301T115003
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10777
UID:http://www.toccon.com/--s2010-02-23-13:40--10777
SUMMARY:Check Out My Scars:  Seven Lessons from the Failure of Ebooks in
  2000, and What They Mean to the Future of Electronic Publishing
DESCRIPTION:Presented by Michael Mace (Rubicon Consulting). The embrace 
 of Amazon's Kindle, growing sales of ebooks, and the rise of smart mobil
 e devices are creating a widespread belief that electronic publishing ha
 s finally arrived.  But those same factors appeared to be aligned in 200
 0, just before the market collapsed.  A look at the causes of that failu
 re gives seven key insights on the future of e-publishing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T142500
DTSTART;TZID=US/Eastern:20100223T134000
DTSTAMP:20100301T115025
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10686
UID:http://www.toccon.com/--s2010-02-23-13:40--10686
SUMMARY:Test Driving the Digital Reading Experience
DESCRIPTION:Presented by Sarah Wendell (Smart Bitches, Trashy Books LLC)
 , Malle Vallik (Harlequin Enterprises Ltd), Kate Dugan (Sony USA). In th
 e summer of 2009, a romance weblog collaborated with Sony and Harlequin 
 LTD to place 30 Sony Readers into the hands of 30 novice ebook readers. 
 Sarah Wendell, from Smart Bitches, Malle Vallik, Director of Digital Con
 tent for Harlequin, and Kate S. Dugan, Marketing Manager for the Sony Re
 ader in the US and Canada, will share the key lessons learned from the e
 xperience.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T142500
DTSTART;TZID=US/Eastern:20100223T134000
DTSTAMP:20100308T164304
LOCATION:Odets (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10738
UID:http://www.toccon.com/--s2010-02-23-13:40--10738
SUMMARY:Rethinking Copyright for the Digital World
DESCRIPTION:Presented by Edward Colleran (Copyright Clearance Center), R
 afat Ali (paidContent.org), Sree Sreenivasan (Columbia University Gradua
 te School of Journalism), Eric Schwartz (Mitchell Silberberg & Knupp LLP
 ). User-generated content, social media users, and the relative ease of 
 sharing digital content are changing the way the rightsholders and conte
 nt users view copyright. “Rethinking Copyright for a Digital World” will
  address some of the legal, ethical and economical concerns facing both 
 rightsholders and content users.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T142500
DTSTART;TZID=US/Eastern:20100223T134000
DTSTAMP:20100224T200346
LOCATION:Ziegfeld (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13320
UID:http://www.toccon.com/--s2010-02-23-13:40--13320
SUMMARY:Consumers in the Cloud - Google and Digital Books
DESCRIPTION:Presented by Abe Murray (Google, Inc. ). Google is building 
 an open ebook platform enabling consumers to buy and read ebooks whereve
 r they are - on Google, on their device of choice, or through retail par
 tners.  User's ebooks are stored in their Google Books library, and acce
 ssible on the web (online and offline) as well as through many partner d
 evices preserving user choice as we move into the world of cloud content
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T142500
DTSTART;TZID=US/Eastern:20100223T134000
DTSTAMP:20100223T191612
LOCATION:Wilder (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/12689
UID:http://www.toccon.com/--s2010-02-23-13:40--12689
SUMMARY:Future-Proofing Your Content and Workflows
DESCRIPTION:Presented by Eric Freese (Aptara). Today’s content consumers
  are voracious omnivores. They want everything from print to Tweets to i
 Phone apps. Yet traditional content publishers are often dealing with pr
 oduction processes rooted in print practices that may be 10 to 40 years 
 old. How can publishers prepare their company and their content for a mo
 re flexible and certain future?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T151500
DTSTART;TZID=US/Eastern:20100223T143000
DTSTAMP:20100301T115032
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10734
UID:http://www.toccon.com/--s2010-02-23-14:30--10734
SUMMARY:Essentials of Digital Books from the Consumer's Point of View
DESCRIPTION:Presented by Jane Litte (Dear Author), Sarah Wendell (Smart 
 Bitches, Trashy Books LLC), Angela James (Carina Press). Three voracious
  readers will present what the consumer wants in terms of a point of sal
 e experience, actual content, and post sale interaction.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T151500
DTSTART;TZID=US/Eastern:20100223T143000
DTSTAMP:20100226T213803
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10742
UID:http://www.toccon.com/--s2010-02-23-14:30--10742
SUMMARY:Creating a Practical Social Media Strategy for Authors, Customer
 s, and Colleagues: A Case Study
DESCRIPTION:Presented by Sean Gargan (SAS Institute Inc), Kirsten Hamstr
 a (SAS Institute Inc).   Social media adds a layer of complexity and opp
 ortunity to the marketing landscape.  We will discuss how to evaluate, i
 ntegrate, and measure social media within a corporate publishing environ
 ment. We’ll share the approach we took to building the foundation upon w
 hich our social media strategy is built and explore the realities of int
 egrating social media into the marketing mix.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T151500
DTSTART;TZID=US/Eastern:20100223T143000
DTSTAMP:20100224T200036
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10627
UID:http://www.toccon.com/--s2010-02-23-14:30--10627
SUMMARY:Open Government Comes to the Department of State: The Office of 
 the Historian’s Digital Publishing Revolution
DESCRIPTION:Presented by Stephanie Williams (Department of State), Mandy
  Chalou (Department of State), Joseph Wicentowski (Department of State).
  Embracing Government transparency, the Office of the Historian at the D
 epartment of State is publishing its entire archive of U.S. Government d
 ocuments online.  Adopting cutting-edge open source technologies, the Of
 fice has revamped its workflow and developed new digital publishing tool
 s to enhance access to government documents.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T151500
DTSTART;TZID=US/Eastern:20100223T143000
DTSTAMP:20100308T164313
LOCATION:Odets (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/14233
UID:http://www.toccon.com/--s2010-02-23-14:30--14233
SUMMARY:DRM, Digital Content, and the Consumer Experience: Lessons Learn
 ed from the Music Industry
DESCRIPTION:Presented by Kirk Biglione (Oxford Media Works). When it com
 es to digital content everyone agrees that no one wants to make the same
  mistakes the music industry made. But what exactly were those mistakes,
  and what can be learned from them?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T151500
DTSTART;TZID=US/Eastern:20100223T143000
DTSTAMP:20100223T230715
LOCATION:Ziegfeld (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13068
UID:http://www.toccon.com/--s2010-02-23-14:30--13068
SUMMARY:Transform Web Data into High Value Information Assets
DESCRIPTION:Presented by Lokesh Seth (Connotate). Data driven companies 
 that rely on web content as a key ingredient to their success are in a r
 ace to reinvent themselves. Whether they build content products, monitor
  market and business intelligence, or simply aggregate data, they need a
  solution that can grow with their business and allow them to experience
  productivity gains, cost reductions, risk mitigation, and improved deci
 sion-making.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T151500
DTSTART;TZID=US/Eastern:20100223T143000
DTSTAMP:20100223T201016
LOCATION:Wilder (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13238
UID:http://www.toccon.com/--s2010-02-23-14:30--13238
SUMMARY:Extending Your Content to Digital Format: How Your Technology Ch
 oices Can Make or Break the Consumers Experience
DESCRIPTION:Presented by James Cathey (Qualcomm MEMS Technologies, Inc. 
 ). Just as iPods changed how music is delivered and consumed, eReaders w
 ill have a similar effect on the written word. The largest differentiato
 r in this market is the device's display which determines what kinds of 
 content you can share as well as how long the device is powered. Technol
 ogy must extend the life of content for publishers of color magazines, b
 ooks, and newspapers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T171000
DTSTART;TZID=US/Eastern:20100223T160000
DTSTAMP:20100226T160238
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11293
UID:http://www.toccon.com/--s2010-02-23-16:00--11293
SUMMARY:Ignite TOC
DESCRIPTION:If you had five minutes on stage what would you say? What if
  you were only allotted 20 slides and they rotated automatically after 1
 5 seconds? Would you pitch a project? Introduce a service? Teach a hack?
  We're going to find out when we try our first Ignite event at TOC 2010.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T173000
DTSTART;TZID=US/Eastern:20100223T171000
DTSTAMP:20100226T213432
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13233
UID:http://www.toccon.com/--s2010-02-23-17:10--13233
SUMMARY:A Future for Books: BookServer
DESCRIPTION:Presented by Brewster Kahle (Internet Archive). The widespre
 ad success of digital reading devices has proven that the world is ready
  to read books on screens. While the BookServer system is still in devel
 opment by many players, this talk will demonstrate pieces working and di
 scuss how it works.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T174000
DTSTART;TZID=US/Eastern:20100223T173000
DTSTAMP:20100225T223825
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13235
UID:http://www.toccon.com/--s2010-02-23-17:30--13235
SUMMARY:Can the Right Display Technology Drive New Revenue Streams for t
 he Publishing Industry?
DESCRIPTION:Presented by James Cathey (Qualcomm MEMS Technologies, Inc. 
 ). As the hottest devices of 2010, eReader display technology is providi
 ng the means for publishers to deliver color images, a glossy magazine e
 xperience, and video content. The most dynamic display technology will a
 llow publishers to seek out new revenue streams and provide users with a
 n unparalleled media experience.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T180000
DTSTART;TZID=US/Eastern:20100223T174000
DTSTAMP:20100225T224829
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11236
UID:http://www.toccon.com/--s2010-02-23-17:40--11236
SUMMARY:Storyworlds: The New Transmedia Business Paradigm
DESCRIPTION:Presented by Jeff Gomez (Starlight Runner Entertainment). In
  this keynote seminar Jeff Gomez, CEO of Starlight Runner and one of the
  world’s leading producers of global transmedia properties, will lay the
  groundwork toward developing methods, tools and business models that wi
 ll generate new paradigms for publishers large and small.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T190000
DTSTART;TZID=US/Eastern:20100223T180000
DTSTAMP:20091102T193913
LOCATION:Exhibit Hall - 6th Floor
URL:http://www.toccon.com/toc2010/public/schedule/detail/11294
UID:http://www.toccon.com/--s2010-02-23-18:00--11294
SUMMARY:Exhibit Hall Reception
DESCRIPTION:Have a drink and mingle with fellow TOC participants and vis
 it with sponsors during this informal evening event.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T194500
DTSTART;TZID=US/Eastern:20100223T190000
DTSTAMP:20100302T172740
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13189
UID:http://www.toccon.com/--s2010-02-23-19:00--13189
SUMMARY:A Conversation with Ray Kurzweil and Tim O'Reilly
DESCRIPTION:Presented by Ray Kurzweil (Kurzweil Technologies, Inc.), Tim
  O'Reilly (O'Reilly Media, Inc.). Our evening keynote will be a conversa
 tion between Ray Kurzweil, creator of the Blio e-reader, and Tim O'Reill
 y, founder and CEO of O'Reilly Media.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T210000
DTSTART;TZID=US/Eastern:20100223T200000
DTSTAMP:20100211T234849
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/14165
UID:http://www.toccon.com/--s2010-02-23-20:00--14165
SUMMARY:ACUMEN Publishers’ Roundtable
DESCRIPTION:Discussion forum for publishers using the ACUMEN ERP busines
 s system to support their operations.  A representative of CyberWolf / A
 CUMEN will be on hand to participate.  Topics to be determined based on 
 publisher need but should generally reflect themes from the Tools of Cha
 nge conference.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T210000
DTSTART;TZID=US/Eastern:20100223T200000
DTSTAMP:20100205T195701
LOCATION:Odets (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/14072
UID:http://www.toccon.com/--s2010-02-23-20:00--14072
SUMMARY:Publishing, Emerging Technologies, and Education
DESCRIPTION:Emerging technologies are impacting teaching, learning, and 
 creative expression in K-12, higher education, and professional learning
 . Join the moderator and panelists from the “The Future of Digital Textb
 ooks” session in a lively roundtable discussion of the devices, business
  models, and technologies impacting education and textbook publishers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T210000
DTSTART;TZID=US/Eastern:20100223T200000
DTSTAMP:20100216T202553
LOCATION:Ziegfeld (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/14193
UID:http://www.toccon.com/--s2010-02-23-20:00--14193
SUMMARY:Publishing on Mobile Phones in Africa
DESCRIPTION:The mobile phone is the most prevalent consumer electronic d
 evice in Africa. Uptake has been, and continues to be, phenomenal. On a 
 continent where the Kindle or iPad is simply not going see such high upt
 ake, publishing to mobile phones holds huge potential for this "mobile-r
 ich" but "book-poor" context. Join the moderator as he shares his experi
 ence of publishing m-novels in South Africa.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T210000
DTSTART;TZID=US/Eastern:20100223T200000
DTSTAMP:20100216T174753
LOCATION:Wilder (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/14192
UID:http://www.toccon.com/--s2010-02-23-20:00--14192
SUMMARY:Visual Search: Connecting Newspapers, Magazines and Books to Dig
 ital Information Without Barcodes
DESCRIPTION:Come see visual search in action. In this demo session we wi
 ll show the Ricoh Visual Search system: point an iPhone at a book, magaz
 ine or newspaper and view related digital information on the iPhone. No 
 barcodes required; only plain text and images captured by a mobile devic
 e. We will also be discussing our Open Visual Search API so you can buil
 d your own system using your own content.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T220000
DTSTART;TZID=US/Eastern:20100223T200000
DTSTAMP:20100105T213823
LOCATION:O'Neill, Odets, Wilder, Ziegfeld
URL:http://www.toccon.com/toc2010/public/schedule/detail/12691
UID:http://www.toccon.com/--s2010-02-23-20:00--12691
SUMMARY:Roundtables
DESCRIPTION:Roundtable sessions provide face to face exposure to those i
 nterested in the same projects and concepts. Roundtables can be organize
 d for individual projects or broader topics (best practices, digital con
 tent, standards). Roundtables are entirely up to you. We post your topic
  online and onsite and provide the space and time. You provide the engag
 ing topic.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T091500
DTSTART;TZID=US/Eastern:20100224T083000
DTSTAMP:20100307T175915
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/12801
UID:http://www.toccon.com/--s2010-02-24-08:30--12801
SUMMARY:Lightning Demos
DESCRIPTION:TOC Lightning Demos will give you invaluable insight into ne
 w technologies and up-and-coming companies that serve publishers. A snap
 py series of five-minute demonstrations, the event includes time to chat
  with presenters.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T091500
DTSTART;TZID=US/Eastern:20100224T083000
DTSTAMP:20100301T115049
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10720
UID:http://www.toccon.com/--s2010-02-24-08:30--10720
SUMMARY:Ten Secrets of Digital Publishing No One Will Tell You
DESCRIPTION:Presented by Peter Costanzo (The Perseus Books Group), Rick 
 Joyce (Perseus Books Group). ...because they haven't been asked like thi
 s before.  The results of a survey of the current state of digital among
  independent publishers that aims to understand what they are actually d
 oing, their highest priorities, and what their biggest unmet needs are, 
 in this tipping point moment for publishing and digital.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T091500
DTSTART;TZID=US/Eastern:20100224T083000
DTSTAMP:20100304T194552
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10642
UID:http://www.toccon.com/--s2010-02-24-08:30--10642
SUMMARY:The Digital Marketing Wave:  Handselling in a Networked World
DESCRIPTION:Presented by Bob Carlton (LibreDigital). Consumers are shift
 ing their book reading habits at a rapid pace - they’re using social net
 working and websites to discover, recommend and purchase books and readi
 ng books on new mobile phones and ereading devices. For publishers to re
 main relevant, they need to embrace different ways to “handsell” books i
 n the digital world and package their content to reach consumers both on
 line and offline.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T091500
DTSTART;TZID=US/Eastern:20100224T083000
DTSTAMP:20100225T134201
LOCATION:Odets (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10683
UID:http://www.toccon.com/--s2010-02-24-08:30--10683
SUMMARY:Digital Storytelling: The Evolution of Publishing Fiction on a M
 obile Device
DESCRIPTION:Presented by Geoffrey Young (StopWatch Media). What can a di
 gital story look like when the publishing  medium has internet access, t
 he reader's location, and can be  programmed page by page?  This talk wi
 ll examine a novel publishing experiment - a full graphic novel publishe
 d exclusively on an iPhone that uses email, SMS, geolocation, and more t
 o pull each reader into their own version of the story.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T091500
DTSTART;TZID=US/Eastern:20100224T083000
DTSTAMP:20100224T145103
LOCATION:Ziegfeld (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13138
UID:http://www.toccon.com/--s2010-02-24-08:30--13138
SUMMARY:Streamlining Content Workflows: A Report on Content Use in Highe
 r Education
DESCRIPTION:Presented by Carrie O'Donnell (O'Donnell & Associates, LLC),
  Ed Keating (Software & Information Industry Association), Lara Oerter (
 BlackBoard Inc.). Does digital content really make life easier for facul
 ty and students? What new challenges does it create in the distribution 
 process? Blackboard and research firm O’Donnell & Associates surveyed 25
 0 stakeholders in the higher education content workflow, and they will s
 hare their findings on participants’ desired ways to find, access, adopt
 , and share content.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T091500
DTSTART;TZID=US/Eastern:20100224T083000
DTSTAMP:20100119T173932
LOCATION:Wilder (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13231
UID:http://www.toccon.com/--s2010-02-24-08:30--13231
SUMMARY:Outside the Book Publishing Box
DESCRIPTION:Presented by Albert Kurniadi (MagMe Media Inc.), Ken  Huang 
 (MagMe Media Inc.). We are all aware that the world of publishing is bec
 oming increasingly digitized, and leading publishers like Hearst, Conde 
 Nast, NewsCorp, Meredith and Time have joined forces to take advantage o
 f the digital revolution. Transforming print media into digital media br
 ings challenges but also incredible opportunities for exciting new ideas
 , development and growth.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T100500
DTSTART;TZID=US/Eastern:20100224T092000
DTSTAMP:20100301T115104
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10662
UID:http://www.toccon.com/--s2010-02-24-09:20--10662
SUMMARY:Integrating an Ebook with the Internet
DESCRIPTION:Presented by D.C. Denison (The Boston Globe). Websites are c
 ommonly used to promote books, but ebooks enable a deeper integration be
 tween an ebook and the Internet. This 45-minute talk will examine one eb
 ook/website project that attempts to push new levels of interactivity be
 tween ebook formats and the Web. Focus will be on both minimally connect
 ed devices (Kindle), and more Internet aware platforms (iPhone ereaders)
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T100500
DTSTART;TZID=US/Eastern:20100224T092000
DTSTAMP:20100226T213817
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10700
UID:http://www.toccon.com/--s2010-02-24-09:20--10700
SUMMARY:Network Effects Support Premium Pricing
DESCRIPTION:Presented by Bob Pritchett (Logos Bible Software). Content p
 rices are spiraling towards zero. We’ll look at how a leading digital pu
 blisher is maintaining premium prices in a category with unlimited free 
 alternatives using network effects and solutions-oriented digital conten
 t. Custom data sets, controlled vocabularies, and community-building wor
 k together to support premium pricing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T100500
DTSTART;TZID=US/Eastern:20100224T092000
DTSTAMP:20100225T195358
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10756
UID:http://www.toccon.com/--s2010-02-24-09:20--10756
SUMMARY:Taking the Middle: How Independent Publishers Can Thrive in the 
 Digital Age
DESCRIPTION:Presented by Andy Hunter (Electric Literature), Paul Morris 
 (BOMB Magazine), Kelly Burdick (Melville House), Denise Oswald (Soft Sku
 ll Press), Alexandra Heifetz (N+1), James Yeh (Gigantic). What role will
  independent presses play in the future publishing landscape? How can in
 dependents use new technology and approaches to grow into that role?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T100500
DTSTART;TZID=US/Eastern:20100224T092000
DTSTAMP:20100308T164322
LOCATION:Odets (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10778
UID:http://www.toccon.com/--s2010-02-24-09:20--10778
SUMMARY:Case Study: Lessons Learned from TOC 2009 to Grow my Publishing 
 Business
DESCRIPTION:Presented by Angelina Ward (Syngress). Go through a year of 
 actual tangible examples, stories, and lessons from TOC 2009.  See first
 -hand how tactics and social media lessons were applied to grow a niche 
 publishing segment.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T100500
DTSTART;TZID=US/Eastern:20100224T092000
DTSTAMP:20100115T211204
LOCATION:Ziegfeld (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13018
UID:http://www.toccon.com/--s2010-02-24-09:20--13018
SUMMARY:Optimizing the Book Discovery Experience
DESCRIPTION:Presented by Andy Weissberg (R.R. Bowker), Mike Ruel (R.R. B
 owker). In a crowded world of expanding choices for media, there are new
  ways to unite people with the content they seek in the format they need
 . Optimizing the discovery experience makes it all possible. Bowker’s Id
 entifier Services provides bibliographic asset identification, title man
 agement, and marketing solutions designed to maximize reader discoverabi
 lity and acquisition of books and media.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T100500
DTSTART;TZID=US/Eastern:20100224T092000
DTSTAMP:20100224T144829
LOCATION:Wilder (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13239
UID:http://www.toccon.com/--s2010-02-24-09:20--13239
SUMMARY:MarkLogic Server and the Mobile Opportunity: Developing a New Ge
 neration of Personalized, Task-Aware Applications for Mobile Devices
DESCRIPTION:Presented by Fernando Mesa (Mark Logic Corporation). Publish
 ers are continually challenged to find ways to differentiate their conte
 nt products in the mobile space. Discover how you can increase the value
  of your information using a new breed of technology Infrastructure that
  provides the tools for publishers to quickly build innovative mobile ap
 plications.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T112000
DTSTART;TZID=US/Eastern:20100224T103500
DTSTAMP:20100226T152834
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/14207
UID:http://www.toccon.com/--s2010-02-24-10:35--14207
SUMMARY:Socialgraphics: The Me in Networked Media
DESCRIPTION:Presented by Dale  Dougherty  (Make/O'Reilly Media). To unde
 rstand what Web 2.0 means for media companies, we have to realize that a
 n important shift has taken place. In many respects, individuals are usi
 ng the same technology that large media companies are using to communica
 te: web sites, blogs, Facebook, Twitter, etc. Consumers now see themselv
 es as producers, creating and sharing media based on what they love doin
 g.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T112000
DTSTART;TZID=US/Eastern:20100224T103500
DTSTAMP:20100308T114300
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/14110
UID:http://www.toccon.com/--s2010-02-24-10:35--14110
SUMMARY:Book Meets Tablet: 10 Ways to Enhance Your iPad Books
DESCRIPTION:Presented by Peter Meyers (A New Kind of Book). Tired of vag
 ue talk about how digital books are gonna do things that aren’t possible
  in print? Pull up your chair and listen to 10 specific, ready-to-implem
 ent, digital book-enhancing features for publishers of all stripes.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T112000
DTSTART;TZID=US/Eastern:20100224T103500
DTSTAMP:20100225T191530
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10751
UID:http://www.toccon.com/--s2010-02-24-10:35--10751
SUMMARY:Driving and Achieving Change: Practical Guidance from Practical 
 People
DESCRIPTION:Presented by Allison Belan (Duke University Press), Bill Kas
 dorf (Apex Content Solutions), Scott Lubeck (Book Industry Study Group),
  Maureen McMahon (Kaplan Publishing). If change is constant, why does it
  take so long? Four panelists from across the publishing landscape share
  their experiences, successful and otherwise, driving change within thei
 r organizations. We explore the myths and truths of change, offer anecdo
 tal guidance and useful tactics, and discuss our successes and fruitful 
 failures. Attendees will see how to create change in their own organizat
 ions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T112000
DTSTART;TZID=US/Eastern:20100224T103500
DTSTAMP:20100225T013229
LOCATION:Odets (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10750
UID:http://www.toccon.com/--s2010-02-24-10:35--10750
SUMMARY:Changing the Way Medical Students Learn: Four Stories from Europ
 e
DESCRIPTION:Presented by Jonathan Clark (Elsevier), Carlos de Paladella 
 (Elsevier Iberoamerica). Medical education is evolving. Passive absorpti
 on of delivered information is giving way to active learning, based on c
 uriosity and problem solving. Big expensive textbooks are being replaced
  by resources built by teachers and students. This move to self-directed
  learning creates a new generation of more demanding students. Four stor
 ies illustrate the new environment for publishers in Europe.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T112000
DTSTART;TZID=US/Eastern:20100224T103500
DTSTAMP:20100122T181849
LOCATION:Ziegfeld (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13178
UID:http://www.toccon.com/--s2010-02-24-10:35--13178
SUMMARY:So an Author, a Publisher, and a Reader Walk into a Bar…
DESCRIPTION:Presented by Bob Carlton (LibreDigital), Malle Vallik (Harle
 quin Enterprises Ltd), Rob Beauchamp (LibreDigital). To remain relevant,
  publishers need to embrace new ways to “handsell” books in the digital 
 world and package their content to connect with readers. Join us as we s
 hare insights into the success of a digital marketing campaign by Harleq
 uin Enterprises Limited and LibreDigital to promote the book Proof by Se
 duction by Courtney Milan.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T112000
DTSTART;TZID=US/Eastern:20100224T103500
DTSTAMP:20100115T210549
LOCATION:Wilder (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13168
UID:http://www.toccon.com/--s2010-02-24-10:35--13168
SUMMARY:The Publishing Ecosystem: Adapting for the Future
DESCRIPTION:Presented by Glen Hopkins (HP). As the book industry continu
 es its fast paced evolution, strategic partners and tool sets are critic
 al to the success of the publisher and the supply chain. Glen Hopkins – 
 VP & General Manager of Advanced Printing Platforms/Solutions R&D and HP
 ’s Global Media Business - will examine today’s publishing ecosystem.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T121000
DTSTART;TZID=US/Eastern:20100224T112500
DTSTAMP:20100302T174820
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10724
UID:http://www.toccon.com/--s2010-02-24-11:25--10724
SUMMARY:Understanding the Ebook Consumer: The Results of the BISG Consum
 er Survey
DESCRIPTION:Presented by Angela Bole (Book Industry Study Group, Inc.), 
 Kelly Gallagher (R R Bowker). Do you know what actual ebook consumers re
 ally think about purchasing and using ebooks and ereaders? Now’s your ch
 ance to find out! Over the course of nine months (Nov 2009 – July 2010) 
 the Book Industry Study Group (BISG) is conducting a widespread survey o
 f hundreds of ebook consumers with the goal of understanding real-time p
 urchase and reading habits.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T121000
DTSTART;TZID=US/Eastern:20100224T112500
DTSTAMP:20100226T213853
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10651
UID:http://www.toccon.com/--s2010-02-24-11:25--10651
SUMMARY:Going Beyond Ebooks: One Publisher's Journey from a Book to Trai
 ning, Print to Digital
DESCRIPTION:Presented by Lisa Shannon (Wiley). Initially published in 19
 87 as a hardcover book, The Leadership Challenge has evolved into a mult
 i-million dollar publishing franchise with a vibrant brand, multiple boo
 ks, training materials, a website, online assessments, and a conference 
 -- with more to come.  This real life case study will tell an exciting s
 tory of business growth and transformation including a major shift to on
 line revenue.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T121000
DTSTART;TZID=US/Eastern:20100224T112500
DTSTAMP:20100301T153404
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13329
UID:http://www.toccon.com/--s2010-02-24-11:25--13329
SUMMARY:Agile Publishing Model
DESCRIPTION:Presented by Dave Thomas (Pragmatic Programmers, LLC), Andre
 w Hunt (Pragmatic Programmers, LLC). We're two guys who know nothing abo
 ut publishing, but know a whole bunch about creating agile and effective
  organizations and systems. And for the last seven years we've been havi
 ng a blast creating award winning technical books. In this talk we'll de
 scribe how we do it, the principles that underly why we do it, and (with
  any luck) show you our toolchain in action.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T121000
DTSTART;TZID=US/Eastern:20100224T112500
DTSTAMP:20100308T161200
LOCATION:Odets (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11292
UID:http://www.toccon.com/--s2010-02-24-11:25--11292
SUMMARY:Augmented Reality and You
DESCRIPTION:Presented by Christine Perey (PEREY Research & Consulting). 
 Yet another wave of technology is building momentum and will soon be upo
 n us. This time it isn’t just technology looking for a problem to solve.
  Augmented Reality is a way of mixing digital information and the real w
 orld in a highly interactive manner and, though in its infancy, it is al
 ready proving to be useful.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T121000
DTSTART;TZID=US/Eastern:20100224T112500
DTSTAMP:20100226T155356
LOCATION:Ziegfeld (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13259
UID:http://www.toccon.com/--s2010-02-24-11:25--13259
SUMMARY:codeMantra introduces Mark Logic - Flexible, Dynamic Publishing 
 from within a DAM
DESCRIPTION:Presented by Scott Cook (codeMantra, LLC). While the traditi
 onal publishing process is under immense pressure to contain costs; incr
 ease flexibility; and reduce time to market, the expanding digital arena
  holds the promise for efficient real-time delivery, zero returns and ac
 cess to both niche and global markets.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T121000
DTSTART;TZID=US/Eastern:20100224T112500
DTSTAMP:20100211T223013
LOCATION:Wilder (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13230
UID:http://www.toccon.com/--s2010-02-24-11:25--13230
SUMMARY:Get More From Your Documents & Meet eSlick II
DESCRIPTION:Presented by Alex Alexander (Foxit), Roger Diaz (Foxit Corpo
 ration). Foxit examines the needs of PDF and e-document solutions for pr
 ofessional and personal use. The session focuses on two key areas, elect
 ronic documents and ereader technology. Come and enjoy a lively and info
 rmative presentation.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T133500
DTSTART;TZID=US/Eastern:20100224T131000
DTSTAMP:20100302T220645
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10569
UID:http://www.toccon.com/--s2010-02-24-13:10--10569
SUMMARY:Who Needs You, Big Publishing? How Authors Can Own All Rights an
 d Make More Money
DESCRIPTION:Presented by Scott Sigler (Dark Øverlord Media). Scott Sigle
 r started giving away free podcast novels in 2005. He built an audience 
 that landed him a five-book deal with Crown Publishing and soon hit the 
 New York Times best-seller list. Scott skipped print-on-demand and inste
 ad started his own small press that sold out a 3,000-copy hardcover prin
 t run. Selling directly, he makes ten times more per unit than he makes 
 from standard royalties.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T140000
DTSTART;TZID=US/Eastern:20100224T133500
DTSTAMP:20100304T170007
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11833
UID:http://www.toccon.com/--s2010-02-24-13:35--11833
SUMMARY:Rethinking The Role and Funding of Academic Book Publishing
DESCRIPTION:Presented by Frances Pinter (Bloomsbury Academic). This keyn
 ote looks at how the ‘long form publication’ (historically known as the 
 book) could be funded in order to make the most of the ‘free at point of
  use’ opportunities of the Internet.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T141000
DTSTART;TZID=US/Eastern:20100224T140000
DTSTAMP:20100302T220925
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/14078
UID:http://www.toccon.com/--s2010-02-24-14:00--14078
SUMMARY:Content, Community, Commerce. How COPIA Drives Revenue in a Digi
 tal World
DESCRIPTION:Presented by Anthony Antolino (COPIA). What influences consu
 mers to purchase digital content? How does community impact recurring re
 venue? How does the consumer experience impact purchasing decisions?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T143500
DTSTART;TZID=US/Eastern:20100224T141000
DTSTAMP:20100302T221326
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10648
UID:http://www.toccon.com/--s2010-02-24-14:10--10648
SUMMARY:1,001 Arabian Rights: Digital Publishing and Its Role in Exposin
 g Non-English Languages
DESCRIPTION:Presented by Ramy Habeeb (Kotobarabia). An examination of th
 e state of epublishing in the Arab World with a close look at the obstac
 les preventing the growth of the field,   specifically the lack of organ
 ization and the lack of standardized numbering such as ISBNs.  Additiona
 l challenges are the ambiguous laws regarding copyrights.  This presenta
 tion will look at these challenges and potential solutions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T150000
DTSTART;TZID=US/Eastern:20100224T143500
DTSTAMP:20100304T184643
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11234
UID:http://www.toccon.com/--s2010-02-24-14:35--11234
SUMMARY:The Future of Digital Distribution and Ebook Marketing
DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.). In this ta
 lk, Tim O'Reilly will outline some of the key competencies in distributi
 on, marketing and sales that are required of publishers in the ebook era
 .
END:VEVENT
END:VCALENDAR