BEGIN:VCALENDAR
X-WR-CALNAME:O'Reilly Tools of Change for Publishing Conference 2010
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T123000
DTSTART;TZID=US/Eastern:20100222T090000
DTSTAMP:20100324T190342
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11228
UID:http://www.toccon.com/--s2010-02-22-09:00--11228
SUMMARY:Selling in Mobile Markets
DESCRIPTION:Presented by Rana Sobhany (Independent). Mobile applications
  represent the next stage of evolution for computing and digital media. 
 Emerging mobile markets will be bigger than the Web we already know, the
 y’ll be worldwide, and they already have thriving built-in payment model
 s. How do you plan and execute a strategy for delivering content to cust
 omers in mobile markets?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T150000
DTSTART;TZID=US/Eastern:20100222T133000
DTSTAMP:20100302T221157
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10727
UID:http://www.toccon.com/--s2010-02-22-13:30--10727
SUMMARY:Reinvent as an Economic Necessity
DESCRIPTION:Presented by Nilofer Merchant (Rubicon). It's obvious "busin
 ess as usual" isn't working. All of us need to create new approaches tha
 t will win market share, create lasting value, and drive new profits for
  our organizations. Unfortunately, the tools for creating business solut
 ions that work haven't changed in more than 20 years -- until now. This 
 session shows you how to help your organization reimagine its future.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T170000
DTSTART;TZID=US/Eastern:20100222T153000
DTSTAMP:20100225T155654
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11286
UID:http://www.toccon.com/--s2010-02-22-15:30--11286
SUMMARY:The Slow Marketing Movement: A Social Media Workshop for the Boo
 kish
DESCRIPTION:Presented by Kat Meyer (O'Reilly Media), Jesse McDougall (Ca
 talyst Webworks). In spite of claims to the opposite by many gurus, expe
 rts and mavens--social media is not a get-customers-quick scheme. It is,
  however, a fantastic opportunity to slowly and consistently build meani
 ngful relationships with readers, engage directly with publishing's move
 rs and shakers, and participate in an active and passionate community of
  book lovers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T183000
DTSTART;TZID=US/Eastern:20100222T173000
DTSTAMP:20100122T172927
LOCATION:8th Floor Atrium
URL:http://www.toccon.com/toc2010/public/schedule/detail/12004
UID:http://www.toccon.com/--s2010-02-22-17:30--12004
SUMMARY:Opening Cocktail Hour
DESCRIPTION:We're kicking off the conference with a no-host cocktail rec
 eption Monday evening on the 8th floor in the Atrium Lounge.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T220000
DTSTART;TZID=US/Eastern:20100222T190000
DTSTAMP:20100105T201209
LOCATION:O'Neill, Odets, Wilder, Ziegfeld
URL:http://www.toccon.com/toc2010/public/schedule/detail/12692
UID:http://www.toccon.com/--s2010-02-22-19:00--12692
SUMMARY:Roundtables
DESCRIPTION:Roundtable sessions provide face to face exposure to those i
 nterested in the same projects and concepts. Roundtables can be organize
 d for individual projects or broader topics (best practices, digital con
 tent, standards). Roundtables are entirely up to you. We post your topic
  online and onsite and provide the space and time. You provide the engag
 ing topic.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T101500
DTSTART;TZID=US/Eastern:20100223T100000
DTSTAMP:20100322T193953
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11831
UID:http://www.toccon.com/--s2010-02-23-10:00--11831
SUMMARY:Publishing is Dead; Long Live Publishing!
DESCRIPTION:Presented by Arianna Huffington (The Huffington Post). We he
 ar it all the time: newspapers are dying, magazines are dying, book publ
 ishing is dying. But, like Mark Twain’s demise, these gloom and doom pro
 nouncements are greatly exaggerated. The online explosion has actually c
 reated a renaissance in reading.  Publishers just need to find new and i
 nnovative ways to reach these digitally-focused eyeballs.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T113000
DTSTART;TZID=US/Eastern:20100223T104500
DTSTAMP:20100308T211944
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/12184
UID:http://www.toccon.com/--s2010-02-23-10:45--12184
SUMMARY:Running Two Companies—Taking Book Publishing beyond Publishing B
 ooks
DESCRIPTION:Presented by Dominique Raccah (Sourcebooks). Book publishers
  are now running two companies simultaneously, the (old media) company w
 hich is their current business (and most of their revenue stream) and a 
 (new media) company with new and often different business models. There 
 has never been more opportunity (or greater challenges) for book publish
 ers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T113000
DTSTART;TZID=US/Eastern:20100223T104500
DTSTAMP:20100225T160106
LOCATION:Wilder (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/12701
UID:http://www.toccon.com/--s2010-02-23-10:45--12701
SUMMARY:The Next Generation of Ebooks - Invent It or Witness It!
DESCRIPTION:Presented by Sameer Shariff (iPublishCentral). Epublishing b
 egan with plain ebooks. In the future an ebook will mean more than just 
 a PDF version. Publishers need to leverage technology to constantly inno
 vate and provide superior offerings like interactivity and community fea
 tures that maximize the value of their content. This session will study 
 industry trends as publishers are successfully adapting to change throug
 h constant innovation.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T122000
DTSTART;TZID=US/Eastern:20100223T113500
DTSTAMP:20100311T162624
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10669
UID:http://www.toccon.com/--s2010-02-23-11:35--10669
SUMMARY:A Different Model: Building a Digital Publishing House
DESCRIPTION:Presented by Kassia Krozser (Booksquare.com), Angela James (
 Carina Press). What if you shook up the publishing business model, re-ev
 aluated the process, and focused on what really matters? What if publish
 ing looked different? What if publishing did work? This workshop looks a
 t how the digital publishing business model, how it works, myths and bes
 t practices, and the critical money questions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T122000
DTSTART;TZID=US/Eastern:20100223T113500
DTSTAMP:20100225T134344
LOCATION:Odets (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11311
UID:http://www.toccon.com/--s2010-02-23-11:35--11311
SUMMARY:The Impact of P2P File Distribution on Paid Content Sales
DESCRIPTION:Presented by Brian O’Leary (Magellan Media). In 2008, Magell
 an Media began monitoring file sharing on peer-to-peer sites to determin
 e its impact on paid content sales.  Using front-list titles from O'Reil
 ly Media, the research to date has revealed a possible positive correlat
 ion between piracy and paid sales.  This session will update the researc
 hing for O'Reilly titles and add results from other participants, includ
 ing Thomas Nelson.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T122000
DTSTART;TZID=US/Eastern:20100223T113500
DTSTAMP:20100224T174211
LOCATION:Ziegfeld (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13003
UID:http://www.toccon.com/--s2010-02-23-11:35--13003
SUMMARY:Empowering the Publishing Process with Semantic Technologies
DESCRIPTION:Presented by Stephen Cohen (Innodata Isogen). Discover how i
 nnovative companies are integrating semantic technologies into their pub
 lishing processes. We will discuss why, how, and where publishers are us
 ing semantic tools and examine their impact on the publishing process.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T142500
DTSTART;TZID=US/Eastern:20100223T134000
DTSTAMP:20100223T191612
LOCATION:Wilder (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/12689
UID:http://www.toccon.com/--s2010-02-23-13:40--12689
SUMMARY:Future-Proofing Your Content and Workflows
DESCRIPTION:Presented by Eric Freese (Aptara). Today’s content consumers
  are voracious omnivores. They want everything from print to Tweets to i
 Phone apps. Yet traditional content publishers are often dealing with pr
 oduction processes rooted in print practices that may be 10 to 40 years 
 old. How can publishers prepare their company and their content for a mo
 re flexible and certain future?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T151500
DTSTART;TZID=US/Eastern:20100223T143000
DTSTAMP:20100226T213803
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10742
UID:http://www.toccon.com/--s2010-02-23-14:30--10742
SUMMARY:Creating a Practical Social Media Strategy for Authors, Customer
 s, and Colleagues: A Case Study
DESCRIPTION:Presented by Sean Gargan (SAS Institute Inc), Kirsten Hamstr
 a (SAS Institute Inc).   Social media adds a layer of complexity and opp
 ortunity to the marketing landscape.  We will discuss how to evaluate, i
 ntegrate, and measure social media within a corporate publishing environ
 ment. We’ll share the approach we took to building the foundation upon w
 hich our social media strategy is built and explore the realities of int
 egrating social media into the marketing mix.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T190000
DTSTART;TZID=US/Eastern:20100223T180000
DTSTAMP:20091102T193913
LOCATION:Exhibit Hall - 6th Floor
URL:http://www.toccon.com/toc2010/public/schedule/detail/11294
UID:http://www.toccon.com/--s2010-02-23-18:00--11294
SUMMARY:Exhibit Hall Reception
DESCRIPTION:Have a drink and mingle with fellow TOC participants and vis
 it with sponsors during this informal evening event.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T220000
DTSTART;TZID=US/Eastern:20100223T200000
DTSTAMP:20100105T213823
LOCATION:O'Neill, Odets, Wilder, Ziegfeld
URL:http://www.toccon.com/toc2010/public/schedule/detail/12691
UID:http://www.toccon.com/--s2010-02-23-20:00--12691
SUMMARY:Roundtables
DESCRIPTION:Roundtable sessions provide face to face exposure to those i
 nterested in the same projects and concepts. Roundtables can be organize
 d for individual projects or broader topics (best practices, digital con
 tent, standards). Roundtables are entirely up to you. We post your topic
  online and onsite and provide the space and time. You provide the engag
 ing topic.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T091500
DTSTART;TZID=US/Eastern:20100224T083000
DTSTAMP:20100312T205537
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10720
UID:http://www.toccon.com/--s2010-02-24-08:30--10720
SUMMARY:Ten Secrets of Digital Publishing No One Will Tell You
DESCRIPTION:Presented by Peter Costanzo (The Perseus Books Group), Rick 
 Joyce (Perseus Books Group). ...because they haven't been asked like thi
 s before.  The results of a survey of the current state of digital among
  independent publishers that aims to understand what they are actually d
 oing, their highest priorities, and what their biggest unmet needs are, 
 in this tipping point moment for publishing and digital.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T100500
DTSTART;TZID=US/Eastern:20100224T092000
DTSTAMP:20100225T195358
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10756
UID:http://www.toccon.com/--s2010-02-24-09:20--10756
SUMMARY:Taking the Middle: How Independent Publishers Can Thrive in the 
 Digital Age
DESCRIPTION:Presented by Andy Hunter (Electric Literature), Paul Morris 
 (BOMB Magazine), Kelly Burdick (Melville House), Denise Oswald (Soft Sku
 ll Press), Alexandra Heifetz (N+1), James Yeh (Gigantic). What role will
  independent presses play in the future publishing landscape? How can in
 dependents use new technology and approaches to grow into that role?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T100500
DTSTART;TZID=US/Eastern:20100224T092000
DTSTAMP:20100301T115104
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10662
UID:http://www.toccon.com/--s2010-02-24-09:20--10662
SUMMARY:Integrating an Ebook with the Internet
DESCRIPTION:Presented by D.C. Denison (The Boston Globe). Websites are c
 ommonly used to promote books, but ebooks enable a deeper integration be
 tween an ebook and the Internet. This 45-minute talk will examine one eb
 ook/website project that attempts to push new levels of interactivity be
 tween ebook formats and the Web. Focus will be on both minimally connect
 ed devices (Kindle), and more Internet aware platforms (iPhone ereaders)
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T112000
DTSTART;TZID=US/Eastern:20100224T103500
DTSTAMP:20100308T212215
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10751
UID:http://www.toccon.com/--s2010-02-24-10:35--10751
SUMMARY:Driving and Achieving Change: Practical Guidance from Practical 
 People
DESCRIPTION:Presented by Allison Belan (Duke University Press), Bill Kas
 dorf (Apex Content Solutions), Scott Lubeck (Book Industry Study Group),
  Maureen McMahon (Kaplan Publishing). If change is constant, why does it
  take so long? Four panelists from across the publishing landscape share
  their experiences, successful and otherwise, driving change within thei
 r organizations. We explore the myths and truths of change, offer anecdo
 tal guidance and useful tactics, and discuss our successes and fruitful 
 failures. Attendees will see how to create change in their own organizat
 ions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T121000
DTSTART;TZID=US/Eastern:20100224T112500
DTSTAMP:20100226T213853
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10651
UID:http://www.toccon.com/--s2010-02-24-11:25--10651
SUMMARY:Going Beyond Ebooks: One Publisher's Journey from a Book to Trai
 ning, Print to Digital
DESCRIPTION:Presented by Lisa Shannon (Wiley). Initially published in 19
 87 as a hardcover book, The Leadership Challenge has evolved into a mult
 i-million dollar publishing franchise with a vibrant brand, multiple boo
 ks, training materials, a website, online assessments, and a conference 
 -- with more to come.  This real life case study will tell an exciting s
 tory of business growth and transformation including a major shift to on
 line revenue.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T140000
DTSTART;TZID=US/Eastern:20100224T133500
DTSTAMP:20100304T170007
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11833
UID:http://www.toccon.com/--s2010-02-24-13:35--11833
SUMMARY:Rethinking The Role and Funding of Academic Book Publishing
DESCRIPTION:Presented by Frances Pinter (Bloomsbury Academic). This keyn
 ote looks at how the ‘long form publication’ (historically known as the 
 book) could be funded in order to make the most of the ‘free at point of
  use’ opportunities of the Internet.
END:VEVENT
END:VCALENDAR