BEGIN:VCALENDAR X-WR-CALNAME:O'Reilly Tools of Change for Publishing Conference 2010 VERSION:2.0 PRODID:Expectnation CALSCALE:GREGORIAN BEGIN:VEVENT DTEND;TZID=US/Eastern:20100222T123000 DTSTART;TZID=US/Eastern:20100222T090000 DTSTAMP:20100226T150600 LOCATION:Odets (4th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/11225 UID:http://www.toccon.com/--s2010-02-22-09:00--11225 SUMMARY:Building Author Pages DESCRIPTION:Presented by Kassia Krozser (Booksquare.com), Kirk Biglione (Oxford Media Works). Fact: Every author must have a website. Truth: Not every author has the technical or creative savvy required to achieve th is goal. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100222T150000 DTSTART;TZID=US/Eastern:20100222T133000 DTSTAMP:20100223T144643 LOCATION:Broadway South (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/11229 UID:http://www.toccon.com/--s2010-02-22-13:30--11229 SUMMARY:Using Open Source Tools for DAM and Production Workflow Manageme nt DESCRIPTION:Presented by Adam Witwer (O'Reilly Media, Inc.), Keith Fahlg ren (Threepress Consulting Inc.). In this time of growing, distributed t eams, multiple versions, vendors, and formats, and digital sales, it has never been more important for publishers to actively manage their manus cripts as they move from author to production to post-production phases. This workshop will provide you with a concrete understanding of why dig ital files should be actively managed. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100222T170000 DTSTART;TZID=US/Eastern:20100222T153000 DTSTAMP:20100224T155838 LOCATION:Broadway North (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/10663 UID:http://www.toccon.com/--s2010-02-22-15:30--10663 SUMMARY:Rich Media Roundup: Promising Projects, Emerging Standards DESCRIPTION:Presented by Bill Kasdorf (Apex Content Solutions), Daniel P itti (University of Virginia), Brad Inman (Vook), Peter B. Kaufman (Inte lligent Television). Publishing isn't just about text and tiffs anymore. This tutorial will help you get a handle on the emerging standards and best practices for rich media: the file formats, metadata, and semantics that enable you to create intelligent images, audio, and video. The spe akers will focus on significant, real-world projects in all areas that a re paving the way to our rich media future. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100222T183000 DTSTART;TZID=US/Eastern:20100222T173000 DTSTAMP:20100122T172927 LOCATION:8th Floor Atrium URL:http://www.toccon.com/toc2010/public/schedule/detail/12004 UID:http://www.toccon.com/--s2010-02-22-17:30--12004 SUMMARY:Opening Cocktail Hour DESCRIPTION:We're kicking off the conference with a no-host cocktail rec eption Monday evening on the 8th floor in the Atrium Lounge. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T091000 DTSTART;TZID=US/Eastern:20100223T084500 DTSTAMP:20100227T171714 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/10961 UID:http://www.toccon.com/--s2010-02-23-08:45--10961 SUMMARY:Enhancing the Ebook DESCRIPTION:Presented by Peter Collingridge (Enhanced Editions). Enhance d Editions was set up with the idea of tailor making ebooks for the iPho ne. The first title was Nick Cave's Bunny Munro, followed by David Simon , creator of The Wire. Co-founder (and publishing native) Peter Collingr idge explains who and what was involved, and the lessons learned along t he way. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T093500 DTSTART;TZID=US/Eastern:20100223T091000 DTSTAMP:20100227T171729 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/13232 UID:http://www.toccon.com/--s2010-02-23-09:10--13232 SUMMARY:Law Is Not a Business Solution DESCRIPTION:Presented by William Patry (Google, Inc. ). Industries who r ely on copyright laws face a number of problems caused by by the disagg regation of their works (think CDs and newspapers) as well as the proble ms caused by the disintermediation of distribution chains. These problem s are not, however, legal problems, but rather market problems, and they can only be solved by responding to market demands. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T095500 DTSTART;TZID=US/Eastern:20100223T093500 DTSTAMP:20110217T211613 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/13006 UID:http://www.toccon.com/--s2010-02-23-09:35--13006 SUMMARY:Are Ebooks Dead? DESCRIPTION:Presented by David "Skip" Prichard (Ingram Content Group Inc .). The rapid pace of technology and its adoption by users has increased exponentially in the last few years. At the first O’Reilly TOC conferen ce in June 2007, the Kindle was still on the horizon and mobile apps wer e just beginning to create buzz in the market. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T100000 DTSTART;TZID=US/Eastern:20100223T095500 DTSTAMP:20100226T213314 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/13236 UID:http://www.toccon.com/--s2010-02-23-09:55--13236 SUMMARY:The New Dynamics of Publishing DESCRIPTION:Presented by Sameer Shariff (iPublishCentral). The rising po pularity of the web has changed the dynamics of the way businesses funct ion. Business models that were once thought to be purely built on b2b re lationships are experiencing the rapid transition to one that is more di rectly consumer oriented. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T101500 DTSTART;TZID=US/Eastern:20100223T100000 DTSTAMP:20100322T193953 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/11831 UID:http://www.toccon.com/--s2010-02-23-10:00--11831 SUMMARY:Publishing is Dead; Long Live Publishing! DESCRIPTION:Presented by Arianna Huffington (The Huffington Post). We he ar it all the time: newspapers are dying, magazines are dying, book publ ishing is dying. But, like Mark Twain’s demise, these gloom and doom pro nouncements are greatly exaggerated. The online explosion has actually c reated a renaissance in reading. Publishers just need to find new and i nnovative ways to reach these digitally-focused eyeballs. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T113000 DTSTART;TZID=US/Eastern:20100223T104500 DTSTAMP:20100312T205448 LOCATION:Broadway South (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/10958 UID:http://www.toccon.com/--s2010-02-23-10:45--10958 SUMMARY:The Future of Digital Textbooks DESCRIPTION:Presented by John Warren (RAND Corporation), Eric Frank (Fla t World Knowledge), Frank Lyman (LibreDigital), Nicholas Smith (Agile Mi nd), Neeru Khosla (CK12 Foundation). Technology is driving change in edu cation as it is in publishing. This session examines the emerging future of digital textbooks in K-12 and higher education, including innovative texts that include multimedia, simulation models, and automated assessm ents, as well as business models such as open access, subscriptions, and bundling, that will allow publishers to survive and thrive in the futur e. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T122000 DTSTART;TZID=US/Eastern:20100223T113500 DTSTAMP:20100225T134344 LOCATION:Odets (4th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/11311 UID:http://www.toccon.com/--s2010-02-23-11:35--11311 SUMMARY:The Impact of P2P File Distribution on Paid Content Sales DESCRIPTION:Presented by Brian O’Leary (Magellan Media). In 2008, Magell an Media began monitoring file sharing on peer-to-peer sites to determin e its impact on paid content sales. Using front-list titles from O'Reil ly Media, the research to date has revealed a possible positive correlat ion between piracy and paid sales. This session will update the researc hing for O'Reilly titles and add results from other participants, includ ing Thomas Nelson. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T142500 DTSTART;TZID=US/Eastern:20100223T134000 DTSTAMP:20100308T212111 LOCATION:Broadway South (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/10777 UID:http://www.toccon.com/--s2010-02-23-13:40--10777 SUMMARY:Check Out My Scars: Seven Lessons from the Failure of Ebooks in 2000, and What They Mean to the Future of Electronic Publishing DESCRIPTION:Presented by Michael Mace (Rubicon Consulting). The embrace of Amazon's Kindle, growing sales of ebooks, and the rise of smart mobil e devices are creating a widespread belief that electronic publishing ha s finally arrived. But those same factors appeared to be aligned in 200 0, just before the market collapsed. A look at the causes of that failu re gives seven key insights on the future of e-publishing. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T151500 DTSTART;TZID=US/Eastern:20100223T143000 DTSTAMP:20100224T200036 LOCATION:O'Neill (4th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/10627 UID:http://www.toccon.com/--s2010-02-23-14:30--10627 SUMMARY:Open Government Comes to the Department of State: The Office of the Historian’s Digital Publishing Revolution DESCRIPTION:Presented by Stephanie Williams (Department of State), Mandy Chalou (Department of State), Joseph Wicentowski (Department of State). Embracing Government transparency, the Office of the Historian at the D epartment of State is publishing its entire archive of U.S. Government d ocuments online. Adopting cutting-edge open source technologies, the Of fice has revamped its workflow and developed new digital publishing tool s to enhance access to government documents. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T171000 DTSTART;TZID=US/Eastern:20100223T160000 DTSTAMP:20100226T160238 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/11293 UID:http://www.toccon.com/--s2010-02-23-16:00--11293 SUMMARY:Ignite TOC DESCRIPTION:If you had five minutes on stage what would you say? What if you were only allotted 20 slides and they rotated automatically after 1 5 seconds? Would you pitch a project? Introduce a service? Teach a hack? We're going to find out when we try our first Ignite event at TOC 2010. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T173000 DTSTART;TZID=US/Eastern:20100223T171000 DTSTAMP:20100226T213432 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/13233 UID:http://www.toccon.com/--s2010-02-23-17:10--13233 SUMMARY:A Future for Books: BookServer DESCRIPTION:Presented by Brewster Kahle (Internet Archive). The widespre ad success of digital reading devices has proven that the world is ready to read books on screens. While the BookServer system is still in devel opment by many players, this talk will demonstrate pieces working and di scuss how it works. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T174000 DTSTART;TZID=US/Eastern:20100223T173000 DTSTAMP:20100225T223825 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/13235 UID:http://www.toccon.com/--s2010-02-23-17:30--13235 SUMMARY:Can the Right Display Technology Drive New Revenue Streams for t he Publishing Industry? DESCRIPTION:Presented by James Cathey (Qualcomm MEMS Technologies, Inc. ). As the hottest devices of 2010, eReader display technology is providi ng the means for publishers to deliver color images, a glossy magazine e xperience, and video content. The most dynamic display technology will a llow publishers to seek out new revenue streams and provide users with a n unparalleled media experience. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T180000 DTSTART;TZID=US/Eastern:20100223T174000 DTSTAMP:20100225T224829 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/11236 UID:http://www.toccon.com/--s2010-02-23-17:40--11236 SUMMARY:Storyworlds: The New Transmedia Business Paradigm DESCRIPTION:Presented by Jeff Gomez (Starlight Runner Entertainment). In this keynote seminar Jeff Gomez, CEO of Starlight Runner and one of the world’s leading producers of global transmedia properties, will lay the groundwork toward developing methods, tools and business models that wi ll generate new paradigms for publishers large and small. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T190000 DTSTART;TZID=US/Eastern:20100223T180000 DTSTAMP:20091102T193913 LOCATION:Exhibit Hall - 6th Floor URL:http://www.toccon.com/toc2010/public/schedule/detail/11294 UID:http://www.toccon.com/--s2010-02-23-18:00--11294 SUMMARY:Exhibit Hall Reception DESCRIPTION:Have a drink and mingle with fellow TOC participants and vis it with sponsors during this informal evening event. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100223T194500 DTSTART;TZID=US/Eastern:20100223T190000 DTSTAMP:20100310T134611 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/13189 UID:http://www.toccon.com/--s2010-02-23-19:00--13189 SUMMARY:A Conversation with Ray Kurzweil and Tim O'Reilly DESCRIPTION:Presented by Ray Kurzweil (Kurzweil Technologies, Inc.), Tim O'Reilly (O'Reilly Media, Inc.). Our evening keynote will be a conversa tion between Ray Kurzweil, creator of the Blio e-reader, and Tim O'Reill y, founder and CEO of O'Reilly Media. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100224T091500 DTSTART;TZID=US/Eastern:20100224T083000 DTSTAMP:20100312T205537 LOCATION:Broadway South (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/10720 UID:http://www.toccon.com/--s2010-02-24-08:30--10720 SUMMARY:Ten Secrets of Digital Publishing No One Will Tell You DESCRIPTION:Presented by Peter Costanzo (The Perseus Books Group), Rick Joyce (Perseus Books Group). ...because they haven't been asked like thi s before. The results of a survey of the current state of digital among independent publishers that aims to understand what they are actually d oing, their highest priorities, and what their biggest unmet needs are, in this tipping point moment for publishing and digital. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100224T100500 DTSTART;TZID=US/Eastern:20100224T092000 DTSTAMP:20100312T205548 LOCATION:Broadway South (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/10700 UID:http://www.toccon.com/--s2010-02-24-09:20--10700 SUMMARY:Network Effects Support Premium Pricing DESCRIPTION:Presented by Bob Pritchett (Logos Bible Software). Content p rices are spiraling towards zero. We’ll look at how a leading digital pu blisher is maintaining premium prices in a category with unlimited free alternatives using network effects and solutions-oriented digital conten t. Custom data sets, controlled vocabularies, and community-building wor k together to support premium pricing. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100224T100500 DTSTART;TZID=US/Eastern:20100224T092000 DTSTAMP:20100225T195358 LOCATION:O'Neill (4th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/10756 UID:http://www.toccon.com/--s2010-02-24-09:20--10756 SUMMARY:Taking the Middle: How Independent Publishers Can Thrive in the Digital Age DESCRIPTION:Presented by Andy Hunter (Electric Literature), Paul Morris (BOMB Magazine), Kelly Burdick (Melville House), Denise Oswald (Soft Sku ll Press), Alexandra Heifetz (N+1), James Yeh (Gigantic). What role will independent presses play in the future publishing landscape? How can in dependents use new technology and approaches to grow into that role? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100224T112000 DTSTART;TZID=US/Eastern:20100224T103500 DTSTAMP:20100308T114300 LOCATION:Broadway South (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/14110 UID:http://www.toccon.com/--s2010-02-24-10:35--14110 SUMMARY:Book Meets Tablet: 10 Ways to Enhance Your iPad Books DESCRIPTION:Presented by Peter Meyers (Independent). Tired of vague talk about how digital books are gonna do things that aren’t possible in pri nt? Pull up your chair and listen to 10 specific, ready-to-implement, di gital book-enhancing features for publishers of all stripes. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100224T121000 DTSTART;TZID=US/Eastern:20100224T112500 DTSTAMP:20100226T213853 LOCATION:Broadway South (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/10651 UID:http://www.toccon.com/--s2010-02-24-11:25--10651 SUMMARY:Going Beyond Ebooks: One Publisher's Journey from a Book to Trai ning, Print to Digital DESCRIPTION:Presented by Lisa Shannon (Wiley). Initially published in 19 87 as a hardcover book, The Leadership Challenge has evolved into a mult i-million dollar publishing franchise with a vibrant brand, multiple boo ks, training materials, a website, online assessments, and a conference -- with more to come. This real life case study will tell an exciting s tory of business growth and transformation including a major shift to on line revenue. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100224T133500 DTSTART;TZID=US/Eastern:20100224T131000 DTSTAMP:20100311T162741 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/10569 UID:http://www.toccon.com/--s2010-02-24-13:10--10569 SUMMARY:Who Needs You, Big Publishing? How Authors Can Own All Rights an d Make More Money DESCRIPTION:Presented by Scott Sigler (Dark Øverlord Media). Scott Sigle r started giving away free podcast novels in 2005. He built an audience that landed him a five-book deal with Crown Publishing and soon hit the New York Times best-seller list. Scott skipped print-on-demand and inste ad started his own small press that sold out a 3,000-copy hardcover prin t run. Selling directly, he makes ten times more per unit than he makes from standard royalties. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100224T140000 DTSTART;TZID=US/Eastern:20100224T133500 DTSTAMP:20100304T170007 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/11833 UID:http://www.toccon.com/--s2010-02-24-13:35--11833 SUMMARY:Rethinking The Role and Funding of Academic Book Publishing DESCRIPTION:Presented by Frances Pinter (Bloomsbury Academic). This keyn ote looks at how the ‘long form publication’ (historically known as the book) could be funded in order to make the most of the ‘free at point of use’ opportunities of the Internet. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100224T141000 DTSTART;TZID=US/Eastern:20100224T140000 DTSTAMP:20100302T220925 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/14078 UID:http://www.toccon.com/--s2010-02-24-14:00--14078 SUMMARY:Content, Community, Commerce. How COPIA Drives Revenue in a Digi tal World DESCRIPTION:Presented by Anthony Antolino (COPIA). What influences consu mers to purchase digital content? How does community impact recurring re venue? How does the consumer experience impact purchasing decisions? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100224T143500 DTSTART;TZID=US/Eastern:20100224T141000 DTSTAMP:20100311T162558 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/10648 UID:http://www.toccon.com/--s2010-02-24-14:10--10648 SUMMARY:1,001 Arabian Rights: Digital Publishing and Its Role in Exposin g Non-English Languages DESCRIPTION:Presented by Ramy Habeeb (Kotobarabia). An examination of th e state of epublishing in the Arab World with a close look at the obstac les preventing the growth of the field, specifically the lack of organ ization and the lack of standardized numbering such as ISBNs. Additiona l challenges are the ambiguous laws regarding copyrights. This presenta tion will look at these challenges and potential solutions. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Eastern:20100224T150000 DTSTART;TZID=US/Eastern:20100224T143500 DTSTAMP:20100304T184643 LOCATION:Broadway Ballroom (6th Floor) URL:http://www.toccon.com/toc2010/public/schedule/detail/11234 UID:http://www.toccon.com/--s2010-02-24-14:35--11234 SUMMARY:The Future of Digital Distribution and Ebook Marketing DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.). In this ta lk, Tim O'Reilly will outline some of the key competencies in distributi on, marketing and sales that are required of publishers in the ebook era . END:VEVENT END:VCALENDAR