BEGIN:VCALENDAR
X-WR-CALNAME:O'Reilly Tools of Change for Publishing Conference 2010
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T183000
DTSTART;TZID=US/Eastern:20100222T173000
DTSTAMP:20100122T172927
LOCATION:8th Floor Atrium
URL:http://www.toccon.com/toc2010/public/schedule/detail/12004
UID:http://www.toccon.com/--s2010-02-22-17:30--12004
SUMMARY:Opening Cocktail Hour
DESCRIPTION:We're kicking off the conference with a no-host cocktail rec
 eption Monday evening on the 8th floor in the Atrium Lounge.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T220000
DTSTART;TZID=US/Eastern:20100222T190000
DTSTAMP:20100105T201209
LOCATION:O'Neill, Odets, Wilder, Ziegfeld
URL:http://www.toccon.com/toc2010/public/schedule/detail/12692
UID:http://www.toccon.com/--s2010-02-22-19:00--12692
SUMMARY:Roundtables
DESCRIPTION:Roundtable sessions provide face to face exposure to those i
 nterested in the same projects and concepts. Roundtables can be organize
 d for individual projects or broader topics (best practices, digital con
 tent, standards). Roundtables are entirely up to you. We post your topic
  online and onsite and provide the space and time. You provide the engag
 ing topic.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T091000
DTSTART;TZID=US/Eastern:20100223T084500
DTSTAMP:20100227T171714
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10961
UID:http://www.toccon.com/--s2010-02-23-08:45--10961
SUMMARY:Enhancing the Ebook
DESCRIPTION:Presented by Peter Collingridge (Enhanced Editions). Enhance
 d Editions was set up with the idea of tailor making ebooks for the iPho
 ne. The first title was Nick Cave's Bunny Munro, followed by David Simon
 , creator of The Wire. Co-founder (and publishing native) Peter Collingr
 idge explains who and what was involved, and the lessons learned along t
 he way.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T093500
DTSTART;TZID=US/Eastern:20100223T091000
DTSTAMP:20100227T171729
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13232
UID:http://www.toccon.com/--s2010-02-23-09:10--13232
SUMMARY:Law Is Not a Business Solution
DESCRIPTION:Presented by William Patry (Google, Inc. ). Industries who r
 ely on copyright laws face a number of  problems caused by by the disagg
 regation of their works (think CDs and newspapers) as well as the proble
 ms caused by the disintermediation of distribution chains. These problem
 s are not, however, legal problems, but rather market problems, and they
  can only be solved by responding to market demands.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T095500
DTSTART;TZID=US/Eastern:20100223T093500
DTSTAMP:20110217T211613
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13006
UID:http://www.toccon.com/--s2010-02-23-09:35--13006
SUMMARY:Are Ebooks Dead?
DESCRIPTION:Presented by David "Skip" Prichard (Ingram Content Group Inc
 .). The rapid pace of technology and its adoption by users has increased
  exponentially in the last few years. At the first O’Reilly TOC conferen
 ce in June 2007, the Kindle was still on the horizon and mobile apps wer
 e just beginning to create buzz in the market.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T100000
DTSTART;TZID=US/Eastern:20100223T095500
DTSTAMP:20100226T213314
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13236
UID:http://www.toccon.com/--s2010-02-23-09:55--13236
SUMMARY:The New Dynamics of Publishing
DESCRIPTION:Presented by Sameer Shariff (iPublishCentral). The rising po
 pularity of the web has changed the dynamics of the way businesses funct
 ion. Business models that were once thought to be purely built on b2b re
 lationships are experiencing the rapid transition to one that is more di
 rectly consumer oriented.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T101500
DTSTART;TZID=US/Eastern:20100223T100000
DTSTAMP:20100322T193953
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11831
UID:http://www.toccon.com/--s2010-02-23-10:00--11831
SUMMARY:Publishing is Dead; Long Live Publishing!
DESCRIPTION:Presented by Arianna Huffington (The Huffington Post). We he
 ar it all the time: newspapers are dying, magazines are dying, book publ
 ishing is dying. But, like Mark Twain’s demise, these gloom and doom pro
 nouncements are greatly exaggerated. The online explosion has actually c
 reated a renaissance in reading.  Publishers just need to find new and i
 nnovative ways to reach these digitally-focused eyeballs.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T113000
DTSTART;TZID=US/Eastern:20100223T104500
DTSTAMP:20100226T150541
LOCATION:Ziegfeld (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13187
UID:http://www.toccon.com/--s2010-02-23-10:45--13187
SUMMARY:The Ebook Supply Chain: The Case for 3rd Party Digital Logistics
DESCRIPTION:Presented by Marcus	 Woodburn (Ingram Content Group Inc.), K
 risti  Gillis (Ingram Content Group Inc. ). For many publishers the addi
 tion of a digital distribution model is complex and challenging with as 
 many roadblocks as opportunities. The benefits of reaching new audiences
  through new distribution channels are weighed against complex jargon-ri
 dden technologies, concerns over rights management, and copyright theft,
  as well as the logistics and costs associated with a complex digital st
 rategy.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T113000
DTSTART;TZID=US/Eastern:20100223T104500
DTSTAMP:20100224T153336
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/12391
UID:http://www.toccon.com/--s2010-02-23-10:45--12391
SUMMARY:Quick, Easy, Online Licenses
DESCRIPTION:Presented by Arthur Attwell (Electric Book Works). Existing 
 rights structures and processes are often so clumsy and manual that inno
 vating around them can leave startups in a tricky legal grey area, so in
 novation is more likely to happen outside the most litigious and highly 
 regulated parts of the world like the US and Europe.  Hear about new bus
 iness and licensing models and what they mean for publishers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T122000
DTSTART;TZID=US/Eastern:20100223T113500
DTSTAMP:20100312T205505
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10704
UID:http://www.toccon.com/--s2010-02-23-11:35--10704
SUMMARY:How Academics and Students Use Ebooks: Evidence from the JISC Na
 tional Ebooks Observatory Project
DESCRIPTION:Presented by Caren Milloy (JISC Collections). The aim of the
  presentation will be to share the snapshot of real- time evidence gathe
 red in the JISC national ebooks observatory project (www.jiscebooksproje
 ct.org) and provide publishers and aggregators with practical recommenda
 tions that will help them to develop their ebook offerings to the educat
 ion market.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T142500
DTSTART;TZID=US/Eastern:20100223T134000
DTSTAMP:20100224T200346
LOCATION:Ziegfeld (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13320
UID:http://www.toccon.com/--s2010-02-23-13:40--13320
SUMMARY:Consumers in the Cloud - Google and Digital Books
DESCRIPTION:Presented by Abe Murray (Google, Inc. ). Google is building 
 an open ebook platform enabling consumers to buy and read ebooks whereve
 r they are - on Google, on their device of choice, or through retail par
 tners.  User's ebooks are stored in their Google Books library, and acce
 ssible on the web (online and offline) as well as through many partner d
 evices preserving user choice as we move into the world of cloud content
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T142500
DTSTART;TZID=US/Eastern:20100223T134000
DTSTAMP:20100308T212111
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10777
UID:http://www.toccon.com/--s2010-02-23-13:40--10777
SUMMARY:Check Out My Scars:  Seven Lessons from the Failure of Ebooks in
  2000, and What They Mean to the Future of Electronic Publishing
DESCRIPTION:Presented by Michael Mace (Rubicon Consulting). The embrace 
 of Amazon's Kindle, growing sales of ebooks, and the rise of smart mobil
 e devices are creating a widespread belief that electronic publishing ha
 s finally arrived.  But those same factors appeared to be aligned in 200
 0, just before the market collapsed.  A look at the causes of that failu
 re gives seven key insights on the future of e-publishing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T142500
DTSTART;TZID=US/Eastern:20100223T134000
DTSTAMP:20100223T191612
LOCATION:Wilder (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/12689
UID:http://www.toccon.com/--s2010-02-23-13:40--12689
SUMMARY:Future-Proofing Your Content and Workflows
DESCRIPTION:Presented by Eric Freese (Aptara). Today’s content consumers
  are voracious omnivores. They want everything from print to Tweets to i
 Phone apps. Yet traditional content publishers are often dealing with pr
 oduction processes rooted in print practices that may be 10 to 40 years 
 old. How can publishers prepare their company and their content for a mo
 re flexible and certain future?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T151500
DTSTART;TZID=US/Eastern:20100223T143000
DTSTAMP:20100311T162913
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10734
UID:http://www.toccon.com/--s2010-02-23-14:30--10734
SUMMARY:Essentials of Digital Books from the Consumer's Point of View
DESCRIPTION:Presented by Jane Litte (DearAuthor.com), Sarah Wendell (Sma
 rt Bitches, Trashy Books LLC), Angela James (Carina Press). Three voraci
 ous readers will present what the consumer wants in terms of a point of 
 sale experience, actual content, and post sale interaction.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T171000
DTSTART;TZID=US/Eastern:20100223T160000
DTSTAMP:20100226T160238
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11293
UID:http://www.toccon.com/--s2010-02-23-16:00--11293
SUMMARY:Ignite TOC
DESCRIPTION:If you had five minutes on stage what would you say? What if
  you were only allotted 20 slides and they rotated automatically after 1
 5 seconds? Would you pitch a project? Introduce a service? Teach a hack?
  We're going to find out when we try our first Ignite event at TOC 2010.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T173000
DTSTART;TZID=US/Eastern:20100223T171000
DTSTAMP:20100226T213432
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13233
UID:http://www.toccon.com/--s2010-02-23-17:10--13233
SUMMARY:A Future for Books: BookServer
DESCRIPTION:Presented by Brewster Kahle (Internet Archive). The widespre
 ad success of digital reading devices has proven that the world is ready
  to read books on screens. While the BookServer system is still in devel
 opment by many players, this talk will demonstrate pieces working and di
 scuss how it works.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T174000
DTSTART;TZID=US/Eastern:20100223T173000
DTSTAMP:20100225T223825
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13235
UID:http://www.toccon.com/--s2010-02-23-17:30--13235
SUMMARY:Can the Right Display Technology Drive New Revenue Streams for t
 he Publishing Industry?
DESCRIPTION:Presented by James Cathey (Qualcomm MEMS Technologies, Inc. 
 ). As the hottest devices of 2010, eReader display technology is providi
 ng the means for publishers to deliver color images, a glossy magazine e
 xperience, and video content. The most dynamic display technology will a
 llow publishers to seek out new revenue streams and provide users with a
 n unparalleled media experience.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T180000
DTSTART;TZID=US/Eastern:20100223T174000
DTSTAMP:20100225T224829
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11236
UID:http://www.toccon.com/--s2010-02-23-17:40--11236
SUMMARY:Storyworlds: The New Transmedia Business Paradigm
DESCRIPTION:Presented by Jeff Gomez (Starlight Runner Entertainment). In
  this keynote seminar Jeff Gomez, CEO of Starlight Runner and one of the
  world’s leading producers of global transmedia properties, will lay the
  groundwork toward developing methods, tools and business models that wi
 ll generate new paradigms for publishers large and small.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T190000
DTSTART;TZID=US/Eastern:20100223T180000
DTSTAMP:20091102T193913
LOCATION:Exhibit Hall - 6th Floor
URL:http://www.toccon.com/toc2010/public/schedule/detail/11294
UID:http://www.toccon.com/--s2010-02-23-18:00--11294
SUMMARY:Exhibit Hall Reception
DESCRIPTION:Have a drink and mingle with fellow TOC participants and vis
 it with sponsors during this informal evening event.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T194500
DTSTART;TZID=US/Eastern:20100223T190000
DTSTAMP:20100310T134611
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13189
UID:http://www.toccon.com/--s2010-02-23-19:00--13189
SUMMARY:A Conversation with Ray Kurzweil and Tim O'Reilly
DESCRIPTION:Presented by Ray Kurzweil (Kurzweil Technologies, Inc.), Tim
  O'Reilly (O'Reilly Media, Inc.). Our evening keynote will be a conversa
 tion between Ray Kurzweil, creator of the Blio e-reader, and Tim O'Reill
 y, founder and CEO of O'Reilly Media.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T091500
DTSTART;TZID=US/Eastern:20100224T083000
DTSTAMP:20100312T205537
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10720
UID:http://www.toccon.com/--s2010-02-24-08:30--10720
SUMMARY:Ten Secrets of Digital Publishing No One Will Tell You
DESCRIPTION:Presented by Peter Costanzo (The Perseus Books Group), Rick 
 Joyce (Perseus Books Group). ...because they haven't been asked like thi
 s before.  The results of a survey of the current state of digital among
  independent publishers that aims to understand what they are actually d
 oing, their highest priorities, and what their biggest unmet needs are, 
 in this tipping point moment for publishing and digital.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T091500
DTSTART;TZID=US/Eastern:20100224T083000
DTSTAMP:20100310T140356
LOCATION:Ziegfeld (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13138
UID:http://www.toccon.com/--s2010-02-24-08:30--13138
SUMMARY:Streamlining Content Workflows: A Report on Content Use in Highe
 r Education
DESCRIPTION:Presented by Carrie O'Donnell (O'Donnell & Associates, LLC),
  Ed Keating (Software & Information Industry Association), Lara Oerter (
 BlackBoard Inc.). Does digital content really make life easier for facul
 ty and students? What new challenges does it create in the distribution 
 process? Blackboard and research firm O’Donnell & Associates surveyed 25
 0 stakeholders in the higher education content workflow, and they will s
 hare their findings on participants’ desired ways to find, access, adopt
 , and share content.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T100500
DTSTART;TZID=US/Eastern:20100224T092000
DTSTAMP:20100301T115104
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10662
UID:http://www.toccon.com/--s2010-02-24-09:20--10662
SUMMARY:Integrating an Ebook with the Internet
DESCRIPTION:Presented by D.C. Denison (The Boston Globe). Websites are c
 ommonly used to promote books, but ebooks enable a deeper integration be
 tween an ebook and the Internet. This 45-minute talk will examine one eb
 ook/website project that attempts to push new levels of interactivity be
 tween ebook formats and the Web. Focus will be on both minimally connect
 ed devices (Kindle), and more Internet aware platforms (iPhone ereaders)
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T112000
DTSTART;TZID=US/Eastern:20100224T103500
DTSTAMP:20100308T212215
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10751
UID:http://www.toccon.com/--s2010-02-24-10:35--10751
SUMMARY:Driving and Achieving Change: Practical Guidance from Practical 
 People
DESCRIPTION:Presented by Allison Belan (Duke University Press), Bill Kas
 dorf (Apex Content Solutions), Scott Lubeck (Book Industry Study Group),
  Maureen McMahon (Kaplan Publishing). If change is constant, why does it
  take so long? Four panelists from across the publishing landscape share
  their experiences, successful and otherwise, driving change within thei
 r organizations. We explore the myths and truths of change, offer anecdo
 tal guidance and useful tactics, and discuss our successes and fruitful 
 failures. Attendees will see how to create change in their own organizat
 ions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T121000
DTSTART;TZID=US/Eastern:20100224T112500
DTSTAMP:20100910T173050
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10724
UID:http://www.toccon.com/--s2010-02-24-11:25--10724
SUMMARY:Understanding the Ebook Consumer: The Results of the BISG Consum
 er Survey
DESCRIPTION:Presented by Angela Bole (Book Industry Study Group, Inc.), 
 Kelly Gallagher (RR Bowker). Do you know what actual ebook consumers rea
 lly think about purchasing and using ebooks and ereaders? Now’s your cha
 nce to find out! Over the course of nine months (Nov 2009 – July 2010) t
 he Book Industry Study Group (BISG) is conducting a widespread survey of
  hundreds of ebook consumers with the goal of understanding real-time pu
 rchase and reading habits.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T133500
DTSTART;TZID=US/Eastern:20100224T131000
DTSTAMP:20100311T162741
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10569
UID:http://www.toccon.com/--s2010-02-24-13:10--10569
SUMMARY:Who Needs You, Big Publishing? How Authors Can Own All Rights an
 d Make More Money
DESCRIPTION:Presented by Scott Sigler (Dark Øverlord Media). Scott Sigle
 r started giving away free podcast novels in 2005. He built an audience 
 that landed him a five-book deal with Crown Publishing and soon hit the 
 New York Times best-seller list. Scott skipped print-on-demand and inste
 ad started his own small press that sold out a 3,000-copy hardcover prin
 t run. Selling directly, he makes ten times more per unit than he makes 
 from standard royalties.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T140000
DTSTART;TZID=US/Eastern:20100224T133500
DTSTAMP:20100304T170007
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11833
UID:http://www.toccon.com/--s2010-02-24-13:35--11833
SUMMARY:Rethinking The Role and Funding of Academic Book Publishing
DESCRIPTION:Presented by Frances Pinter (Bloomsbury Academic). This keyn
 ote looks at how the ‘long form publication’ (historically known as the 
 book) could be funded in order to make the most of the ‘free at point of
  use’ opportunities of the Internet.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T143500
DTSTART;TZID=US/Eastern:20100224T141000
DTSTAMP:20100311T162558
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10648
UID:http://www.toccon.com/--s2010-02-24-14:10--10648
SUMMARY:1,001 Arabian Rights: Digital Publishing and Its Role in Exposin
 g Non-English Languages
DESCRIPTION:Presented by Ramy Habeeb (Kotobarabia). An examination of th
 e state of epublishing in the Arab World with a close look at the obstac
 les preventing the growth of the field,   specifically the lack of organ
 ization and the lack of standardized numbering such as ISBNs.  Additiona
 l challenges are the ambiguous laws regarding copyrights.  This presenta
 tion will look at these challenges and potential solutions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T150000
DTSTART;TZID=US/Eastern:20100224T143500
DTSTAMP:20100304T184643
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11234
UID:http://www.toccon.com/--s2010-02-24-14:35--11234
SUMMARY:The Future of Digital Distribution and Ebook Marketing
DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.). In this ta
 lk, Tim O'Reilly will outline some of the key competencies in distributi
 on, marketing and sales that are required of publishers in the ebook era
 .
END:VEVENT
END:VCALENDAR