BEGIN:VCALENDAR
X-WR-CALNAME:O'Reilly Tools of Change for Publishing Conference 2010
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T123000
DTSTART;TZID=US/Eastern:20100222T090000
DTSTAMP:20100225T194719
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10737
UID:http://www.toccon.com/--s2010-02-22-09:00--10737
SUMMARY:Copyright-in-Motion
DESCRIPTION:Presented by Christopher Kenneally (Copyright Clearance Cent
 er), Dru Zuretti (Copyright Clearance Center), Ned May (Outsell). Copyri
 ght in Motion is a 3-hour primer covering all that is important regardin
 g copyright in today’s world of publishing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T170000
DTSTART;TZID=US/Eastern:20100222T153000
DTSTAMP:20100225T194805
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11227
UID:http://www.toccon.com/--s2010-02-22-15:30--11227
SUMMARY:Ebook Contracts: Critical Terms and Lessons Learned from Both Si
 des of the Table
DESCRIPTION:Presented by Cali Bush (O'Reilly Media, Inc.). The real batt
 leground for "Digital Rights Management" may turn out to be negotiating 
 and managing contracts for selling digital content. Hear lessons learned
  from dozens of ebook and digital contracts (on both sides of the table)
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100222T200000
DTSTART;TZID=US/Eastern:20100222T190000
DTSTAMP:20100218T193806
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/14077
UID:http://www.toccon.com/--s2010-02-22-19:00--14077
SUMMARY:Does Free Drive Fee?  Can Publishers More Successfully Monetize 
 Content by Giving It Away First
DESCRIPTION:In the drive to monetize digital content, publishers are exp
 erimenting or considering strategies to drive customers to purchase thei
 r content, including offering some or all of the content free, either in
  total for a limited period of time, or in fragments to encourage purcha
 se of full access. This session will consider actual examples from publi
 shers who have tried this and discuss its efficacy.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T091000
DTSTART;TZID=US/Eastern:20100223T084500
DTSTAMP:20100227T171714
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10961
UID:http://www.toccon.com/--s2010-02-23-08:45--10961
SUMMARY:Enhancing the Ebook
DESCRIPTION:Presented by Peter Collingridge (Enhanced Editions). Enhance
 d Editions was set up with the idea of tailor making ebooks for the iPho
 ne. The first title was Nick Cave's Bunny Munro, followed by David Simon
 , creator of The Wire. Co-founder (and publishing native) Peter Collingr
 idge explains who and what was involved, and the lessons learned along t
 he way.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T093500
DTSTART;TZID=US/Eastern:20100223T091000
DTSTAMP:20100227T171729
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13232
UID:http://www.toccon.com/--s2010-02-23-09:10--13232
SUMMARY:Law Is Not a Business Solution
DESCRIPTION:Presented by William Patry (Google, Inc. ). Industries who r
 ely on copyright laws face a number of  problems caused by by the disagg
 regation of their works (think CDs and newspapers) as well as the proble
 ms caused by the disintermediation of distribution chains. These problem
 s are not, however, legal problems, but rather market problems, and they
  can only be solved by responding to market demands.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T095500
DTSTART;TZID=US/Eastern:20100223T093500
DTSTAMP:20110217T211613
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13006
UID:http://www.toccon.com/--s2010-02-23-09:35--13006
SUMMARY:Are Ebooks Dead?
DESCRIPTION:Presented by David "Skip" Prichard (Ingram Content Group Inc
 .). The rapid pace of technology and its adoption by users has increased
  exponentially in the last few years. At the first O’Reilly TOC conferen
 ce in June 2007, the Kindle was still on the horizon and mobile apps wer
 e just beginning to create buzz in the market.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T100000
DTSTART;TZID=US/Eastern:20100223T095500
DTSTAMP:20100226T213314
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13236
UID:http://www.toccon.com/--s2010-02-23-09:55--13236
SUMMARY:The New Dynamics of Publishing
DESCRIPTION:Presented by Sameer Shariff (iPublishCentral). The rising po
 pularity of the web has changed the dynamics of the way businesses funct
 ion. Business models that were once thought to be purely built on b2b re
 lationships are experiencing the rapid transition to one that is more di
 rectly consumer oriented.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T101500
DTSTART;TZID=US/Eastern:20100223T100000
DTSTAMP:20100322T193953
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/11831
UID:http://www.toccon.com/--s2010-02-23-10:00--11831
SUMMARY:Publishing is Dead; Long Live Publishing!
DESCRIPTION:Presented by Arianna Huffington (The Huffington Post). We he
 ar it all the time: newspapers are dying, magazines are dying, book publ
 ishing is dying. But, like Mark Twain’s demise, these gloom and doom pro
 nouncements are greatly exaggerated. The online explosion has actually c
 reated a renaissance in reading.  Publishers just need to find new and i
 nnovative ways to reach these digitally-focused eyeballs.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T113000
DTSTART;TZID=US/Eastern:20100223T104500
DTSTAMP:20100226T150541
LOCATION:Ziegfeld (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13187
UID:http://www.toccon.com/--s2010-02-23-10:45--13187
SUMMARY:The Ebook Supply Chain: The Case for 3rd Party Digital Logistics
DESCRIPTION:Presented by Marcus	 Woodburn (Ingram Content Group Inc.), K
 risti  Gillis (Ingram Content Group Inc. ). For many publishers the addi
 tion of a digital distribution model is complex and challenging with as 
 many roadblocks as opportunities. The benefits of reaching new audiences
  through new distribution channels are weighed against complex jargon-ri
 dden technologies, concerns over rights management, and copyright theft,
  as well as the logistics and costs associated with a complex digital st
 rategy.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T113000
DTSTART;TZID=US/Eastern:20100223T104500
DTSTAMP:20100225T160106
LOCATION:Wilder (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/12701
UID:http://www.toccon.com/--s2010-02-23-10:45--12701
SUMMARY:The Next Generation of Ebooks - Invent It or Witness It!
DESCRIPTION:Presented by Sameer Shariff (iPublishCentral). Epublishing b
 egan with plain ebooks. In the future an ebook will mean more than just 
 a PDF version. Publishers need to leverage technology to constantly inno
 vate and provide superior offerings like interactivity and community fea
 tures that maximize the value of their content. This session will study 
 industry trends as publishers are successfully adapting to change throug
 h constant innovation.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T113000
DTSTART;TZID=US/Eastern:20100223T104500
DTSTAMP:20100224T153336
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/12391
UID:http://www.toccon.com/--s2010-02-23-10:45--12391
SUMMARY:Quick, Easy, Online Licenses
DESCRIPTION:Presented by Arthur Attwell (Electric Book Works). Existing 
 rights structures and processes are often so clumsy and manual that inno
 vating around them can leave startups in a tricky legal grey area, so in
 novation is more likely to happen outside the most litigious and highly 
 regulated parts of the world like the US and Europe.  Hear about new bus
 iness and licensing models and what they mean for publishers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T122000
DTSTART;TZID=US/Eastern:20100223T113500
DTSTAMP:20100301T114906
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10612
UID:http://www.toccon.com/--s2010-02-23-11:35--10612
SUMMARY:Networked, Mobile, & Landlocked: Current Ereaders
DESCRIPTION:Presented by Liza Daly (Safari Books Online), Keith Fahlgren
  (Threepress Consulting Inc.). Forrester Research expects ereader sales 
 to double in 2010. What choices are consumers being given today? This se
 ssion will get you up to speed on what's come out in the last year and h
 ow and where consumers will be using the devices.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T142500
DTSTART;TZID=US/Eastern:20100223T134000
DTSTAMP:20100308T212111
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10777
UID:http://www.toccon.com/--s2010-02-23-13:40--10777
SUMMARY:Check Out My Scars:  Seven Lessons from the Failure of Ebooks in
  2000, and What They Mean to the Future of Electronic Publishing
DESCRIPTION:Presented by Michael Mace (Rubicon Consulting). The embrace 
 of Amazon's Kindle, growing sales of ebooks, and the rise of smart mobil
 e devices are creating a widespread belief that electronic publishing ha
 s finally arrived.  But those same factors appeared to be aligned in 200
 0, just before the market collapsed.  A look at the causes of that failu
 re gives seven key insights on the future of e-publishing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T142500
DTSTART;TZID=US/Eastern:20100223T134000
DTSTAMP:20100312T205520
LOCATION:O'Neill (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10686
UID:http://www.toccon.com/--s2010-02-23-13:40--10686
SUMMARY:Test Driving the Digital Reading Experience
DESCRIPTION:Presented by Sarah Wendell (Smart Bitches, Trashy Books LLC)
 , Malle Vallik (Harlequin Enterprises Ltd), Kate Dugan (Sony USA). In th
 e summer of 2009, a romance weblog collaborated with Sony and Harlequin 
 LTD to place 30 Sony Readers into the hands of 30 novice ebook readers. 
 Sarah Wendell, from Smart Bitches, Malle Vallik, Director of Digital Con
 tent for Harlequin, and Kate S. Dugan, Marketing Manager for the Sony Re
 ader in the US and Canada, will share the key lessons learned from the e
 xperience.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T142500
DTSTART;TZID=US/Eastern:20100223T134000
DTSTAMP:20100224T200346
LOCATION:Ziegfeld (4th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13320
UID:http://www.toccon.com/--s2010-02-23-13:40--13320
SUMMARY:Consumers in the Cloud - Google and Digital Books
DESCRIPTION:Presented by Abe Murray (Google, Inc. ). Google is building 
 an open ebook platform enabling consumers to buy and read ebooks whereve
 r they are - on Google, on their device of choice, or through retail par
 tners.  User's ebooks are stored in their Google Books library, and acce
 ssible on the web (online and offline) as well as through many partner d
 evices preserving user choice as we move into the world of cloud content
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100223T194500
DTSTART;TZID=US/Eastern:20100223T190000
DTSTAMP:20100310T134611
LOCATION:Broadway Ballroom (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/13189
UID:http://www.toccon.com/--s2010-02-23-19:00--13189
SUMMARY:A Conversation with Ray Kurzweil and Tim O'Reilly
DESCRIPTION:Presented by Ray Kurzweil (Kurzweil Technologies, Inc.), Tim
  O'Reilly (O'Reilly Media, Inc.). Our evening keynote will be a conversa
 tion between Ray Kurzweil, creator of the Blio e-reader, and Tim O'Reill
 y, founder and CEO of O'Reilly Media.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20100224T121000
DTSTART;TZID=US/Eastern:20100224T112500
DTSTAMP:20100910T173050
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2010/public/schedule/detail/10724
UID:http://www.toccon.com/--s2010-02-24-11:25--10724
SUMMARY:Understanding the Ebook Consumer: The Results of the BISG Consum
 er Survey
DESCRIPTION:Presented by Angela Bole (Book Industry Study Group, Inc.), 
 Kelly Gallagher (RR Bowker). Do you know what actual ebook consumers rea
 lly think about purchasing and using ebooks and ereaders? Now’s your cha
 nce to find out! Over the course of nine months (Nov 2009 – July 2010) t
 he Book Industry Study Group (BISG) is conducting a widespread survey of
  hundreds of ebook consumers with the goal of understanding real-time pu
 rchase and reading habits.
END:VEVENT
END:VCALENDAR